MABL’s Post

Some do it successfully and some do not. I get so inspired to see the innovative work #experientialmarketers are doing. What's even more exciting, is to see the creativity successfully translated through impactful #visualcontent, because then their incredible work is not only influencing the people lucky enough to experience the activation in person; but it now influences those of us who weren't there who now get to "see it" come to life through #photo and #video. Unfortunately, all too often, the #visuals fall flat. So what works? It could have been wildly beneficial to me when I was producing experiential activations to better understand how to guide my #photographers & #videographers to capture more effectively and with greater impact (no surprises why I started O Hello Media then 😉) So I'm going to start breaking down some images to show what was beautifully and effectively captured through the lens of a brand activation,  and also point out a few areas for improvement with tips that you can store in your toolbox as well. Kicking it off with this great recap of the brand experiences at this year's College Football Playoff National Championship Game by BizBash and shared by Kristyna Nedele (thank you!) who produced the Modelo activation on site. 💡 Check out the breakdown with tips & ideas here: https://lnkd.in/dAZ_wDec P.S. - A big #GOBLUE from this University of Michigan alum ;) #tipsandtricks #eventphotography #brandexperience

Digging deeper into our RacqueTrends 2024 insights, we've uncovered a passion for the game that's more vibrant than ever! 🎾 It's clear that the love for racquet sports is not just about competition—it's about connection, improvement, and pure joy.🏆 Download the full report here: https://bit.ly/4aPagmL

Exploring the dynamic synergy between sports and business! 🚀 As a Sports Management major, I’ve delved into how strategic sports marketing, event management, and sponsorships can elevate brand exposure and drive sales. 🏀⚽ Excited to share insights on leveraging the passion of sports to create lasting connections and boost business success. #SportsManagement #MarketingStrategy #BusinessInSports

#Soccer is a critical passion point for marketers in multicultural America. That is why we are extremely happy with the latest addition to the #soccermarketing panel at our Summit next Tuesday: Andres Ivan Gonzalez, VP, Partnerships at City Football Group, the owner of iconic soccer clubs like Manchester City and New York City FC. Gonzalez will moderate a panel of leading brand marketing and subject matter experts; HP's Scott Decker, Bacardi's Edwin Hincapie and T-Mobile's Emma Velez-Lopez! #brandmarketing, #multiculturalmarketing #sportsmarketing Portada ------>>>>>> https://bit.ly/3tUTtyE #marketing #multiculturalmarketing #sportsmarketing #soccermarketing

What can sports sponsorship sellers learn from airlines? Join me next Wednesday at 11:30a at The National Sports Forum for a deep dive into activating sponsorship loyalty. We'll be examining how airlines drive $$ billions in partnership revenue, and how teams can adopt and adapt their practices to increase revenues per deal and retention rates. This session will tie into your team's fan loyalty strategy...so, whether you are in sponsorship sales, marketing, ticket sales, BI or executive leadership this hour will have something for you.

🏆 Cheers to game-changing moments! 🍾 Dive into our latest article to discover how alcohol brands elevate the fan experience through sports sponsorships. From iconic podium celebrations to exclusive fan zones, see how these partnerships create unforgettable memories. Read it on the blog: https://claret.la/48Z2yFE #BeverageIndustry #WineBusiness #SportsSponsorship #ClaretSolutions

We analyzed Super Bowl LVIII, looking at brand visibility and media value earned from NFL brand partners during this year's event. We uncovered: - The top-earning brands - The power of unique sponsorship activations And much more. Download the report here:  https://hubs.la/Q02lh5mF0

Transform your brand activations with MultiBall! Perfect for corporate events and trade shows, it’s a standout experience that’s both engaging and entertaining. Want to see it in action? Contact Play Wall Sports for a no-obligation demo! #MultiBall #CorporateEvents #TradeShows #BrandActivation #EngageYourAudience #InteractiveExperience #PlayWallSports #EventPlanning #CustomerEngagement #DemoTime

Want a reason to sponsor your local club? 🏟️ Prolonged visibility to potential customers spans the entire 20–30 week season 📅 Leverage brand association by supporting events, teams, or physical properties like buildings or dugouts 💺 --- Sports Management Tip 15/366 #sportsmanagement #clubdevelopment #footballmanagement #sportsclubs