MABL’s Post

If your ad campaign is 100% “social media”, you might want to think of revising the media platforms you use! This week, executives from Meta, X, TikTok, Snap and Discord testified before the Senate Judiciary Committee in D.C. about safeguarding children on their respective platforms. Can you trust the environment that your ad message is placed in?   Traditional Media, combined with their digital platforms provide a safe, targeted environment in which your ad commercial/impression appear in.   Don’t get distracted with “Hits”, “Views”, “Impressions”, “Likes”, “Click-Throughs”, “KPI’s”, “CTR”, “CRM”, “Reach”, “Time spent viewing”, etc.? Are they generating “sales” revenue for you? If not, then “you’re ready to call Simonetti: Simonetti Media Consulting”!     Today’s advertising marketplace is fragmented and consumers are distracted. Who can you trust to manage your advertising campaign? Simonetti Media Consulting: With over 40 years’ experience in the local Connecticut market, Simonetti Media Consulting is your partner in bridging the gap between your ad campaign and sales revenue. View the services we offer at www.simonettimedia.com. If interested, let’s have a conversation. Contact us at [email protected] or call Jim Simonetti @ 860-268-6379.

The market is projected to hit a TRILLION dollars by 2028, growing at a CAGR of 4.5%! The advertising, public relations, and related services market is on track to reach a significant milestone, with its valuation projected to hit a trillion dollars. This market, encompassing a wide array of services such as advertising agencies, media buying, public relations, and direct mail advertising, has experienced strong growth in recent years. Find out what's driving this growth and what it means for the future of advertising, public relations, and related services. Read more on Medium: https://lnkd.in/daq_G6BS #advertising #publicrelations #marketing #growth #trilliondollarindustry #advertisingagency #media buying #directmailadvertising

Impressions are more than just numbers – they're opportunities waiting to be seized. Our insightful blog post breaks down the science of media planning, ensuring your advertising efforts hit the mark every time. Read it here: https://bit.ly/4bWapG6

“The advertising landscape is changing rapidly, with financial considerations and cost efficiency playing a larger role in media transactions than experience and relationships. According to recent research, the decision-making power in media buying has shifted from traditional marketing roles to those in purchasing and procurement, often reporting to CFOs or directly to CEOs.”This trend has resulted in younger, less experienced managers making crucial decisions at the local broadcaster level, compounded with the average media buyer being at their company for 8 years or less. The result? Lower yields, fragmented markets and clients suffering as a consequence. It's important to keep these changes in mind when developing your media strategy. #marketingandadvertising

What a week it's been for Team Bring 🏃♂️ First, our Head of Marketing Jonny Taylor was featured in Prowly's PR Trends Report 2024 📈 https://lnkd.in/dsMM8xaW And today, our Digital PR Director Siobhan Congreve made PRmoment's list of top 10 PR predictions for the new year! 👏 https://bit.ly/3H3si7X Stay tuned for more in 2024 👀 #expertanswers #insights #digitalpr #digitalamarketing #report #2024trends

Our Regional Director - Strategy, John Tippins, shares valuable insights on the year ahead for Media Agencies in his recent feature in Campaign Middle East. From navigating the noise and attention economy to prioritizing consumer-centric approaches, and emphasizing the importance of fostering trust through authenticity and transparency, Tippins examines ways to ensure clients' campaigns are effective and deliver value. Discover more in his comprehensive article. #mediaagency #media #predictions #UMMENAT #CampaignME

This is a very well crafted and timely report addressing how Principal Media schemes work; risk and considerations for marketers; and detailed guidelines from the ANA and SMEs like Media Marketing compliance.

Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.

Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.

Breaking things to make an impact is a bold move, but necessary in today's advertising and media landscape. When it comes to creative campaigns, breaking the norm must now *be* the norm if brands want to stand out and effectively capture #earnedmedia.