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When it comes to b2b creative for lead gen, brands must breakaway from producing assets that are boring and too ‘business-grade.’ So when challenger brand SmartSoda entered the commercial beverage category against rival Bevi, we focused on what mattered most — 32 superior drink options in one brilliant machine. Simple — yet effective. The asset contributed to a 47% lift in ad engagement and drove 176% more direct response leads. #b2bmarketing #motion #leadgen #fortune1000 #paidsocial #video #programmatic

Kathleen A Bassett

Revolutionizing Real Estate Investment in Cleveland | CEO of Shoreway Realty Group | Partner at DK Global Investments

2mo

Amazing. Nice job!!

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