JCW Creative’s Post

‘Environmental experience’ is one of the four brand dimensions we help our clients refresh, refine, or define. When you visit our office in charming, rural Illinois, part of the environmental experience includes music always spinning subtly in the background. I love adding to my eclectic collection and today I had the chance to do that, thanks to an impromptu stop at Plant Mode in Champaign, IL. Consider the environmental experience you offer your customers, colleagues and all who come in contact with your brand. 👉🏼 Are you intentionally engaging their senses? 👉🏼 Does the environment align with what you want your audience to think, do or feel about your brand? 👉🏼 Do you even have defined, confirmed internal alignment on what your brand experience *should* be? To quote The Gambler, 🎶 “Said, "If you're gonna play the game, boy You gotta learn to play it right.” 🎶 We love helping our clients learn, grow and operationalize their brand!

Personal branding boils down to THREE things: 1. You have a narrative built into your messaging. 2. You have a clear understanding of what you preach. 3. You have a clear articulation of what you are against. This is what works. Your ESG approved opinions are not going to help you build that personal brand you want.

Did you know more fleets are embracing temporary campaign branding? 🚚 But, constant rebranding creates waste. This raises concerns about sustainability and responsible advertising. Fortunately, we have some solutions 🕵️♂️ Check out our GreenBrand portfolio >> https://bit.ly/48emPpP Lets promote more sustainable advertising, together. 🌱 What are you're thoughts on temporary branding? Let us know below 👇

Learning the reasons is one thing, but building a sustainable brand image is another. Discover the meaning of a sustainable brand image and how you can grow into that enviable position: https://hubs.ly/Q02hSwzy0

We at MAp believe brands themselves can be (and should be) sustainable. Here's our step-by-step guide to creating a sustainable brand: 1️⃣ Apply MAp’s proprietary framework on sustainability, MAp’s 4 Ps of Sustainability: Purpose, People, Planet, Profit. 2️⃣ Develop well-designed visual identities that stand the test of time and are functionally adaptable. 3️⃣ Audit your supply chain to source from sustainable suppliers, wherever possible. 4️⃣ Choose eco-friendly marketing materials. 5️⃣ Follow the principles of sustainable communication and create an emotional connection with your audiences. There you have it! To learn more, check out our latest blog post: https://ow.ly/c9Gv50QQ9nL #hotelbranding #hotelbrand #sustainablebrand #sustainablebranding #sustainablehotelbrand #purposefulbrand #branding #marketing #MApBoutiqueConsultancy #MAp

Too many purpose/mission statements feel like they’re written by a committee. (Many are.) But a brand's purpose is more like a song than a memo — something simple and emotional that appeals to the reptilian brain. So when drafting some purpose language—whether it’s a simple sentence or an epic manifesto—try running it through an emotional litmus test: https://lnkd.in/gH4WbuTA #brandpurpose #mission #brandstrategy #purpose #values Bluegreen Branding

The first Norwegian case: HJORTEKLYNGA. Corporate identity concept It reflects the strategic directions and values of the cluster, strengthening its market position as a leader in sustainable production of high-quality deer meat. This partnership shows how strategic foresight and branding can come together to move the industry forward. With "Mind the Gap's" expertise in market analysis and future planning along with my focus on visually translating these ideas into a coherent brand identity, we created a narrative that not only responds to current market needs but also anticipates future demands. This approach ensures that "HJORTEKLYNGA" remains at the forefront of the venison industry, ready to adapt and thrive in an ever-changing market landscape. Read more here: https://lnkd.in/dnm7B6x4

How to develop a voice that sets your brand apart from the rest. In a competitive marketplace, having a standout product is just the beginning. The true differentiator? A unique brand voice that tells a compelling story and emotionally connects with your audience. How can brands accomplish this? One example: Bee's Wrap has successfully used its brand voice to communicate its commitment to sustainability, natural living, and reducing plastic waste. Their story focuses on finding and making natural, reusable, and eco-friendly alternatives to plastic wrap. Which allows them to connect with environmentally conscious consumers looking for practical ways to live more sustainably. Understanding your audience and aligning your brand voice with your core values and mission is key. Whether through humor, boldness, or this case, a commitment to sustainability. So, where do you start? Listen. Engage with your community, understand their needs, their challenges, and what they stand for. Reflect on your brand's mission, vision, and values. The intersection of these insights is where your unique voice lives. Be consistent but not repetitive. Your voice should evolve as your brand and audience do, but it should always feel familiar. Remember. In a world where everyone is talking, the power of a well-crafted story will capture attention and connect with your audience on an emotional level. To wrap (👈 see what I did there?), I leave you with one question: What story will your brand tell?

When the team at Building Brands UK offered us the opportunity to produce a new whitepaper for them, there was one topic that we wanted to shout from the rooftops about... 📣 Sustainable communications 📣 That's why our wonderful Content Specialist, Rosalind K., has put together a Sustainable Marketing Guide, available for reading on the Building Brands website below 👇 https://lnkd.in/ejYaVHix Please check it out and let us know any actions you decide to take to make your marketing more sustainable! 🌱 #SustainableMarketing #SustainableCommunications #Environment #GreenMarketing #BuildingBrands

AVE: The Deep Commitment to Nature As content creators, nature lovers, and environmental conservation entrepreneurs, we shape the discourse we wish to associate with our brand. Green marketing, like any form of commercial expression, faces the challenge of transcending superficiality and connecting with the audience we aim to captivate. Is it possible, then, to conceive a 100% honest marketing campaign that resonates with the true essence of who we are as a brand? !We believe so!. At the core of AVE as a commercial brand lies a deep commitment to nature that goes beyond performance metrics and conventional marketing strategies. We strive to embody authenticity in every aspect of our brand, recognizing the complexity of our relationship with the environment and embracing the responsibility it entails. Every product bearing the AVE seal is more than just a commercial item. It is a reminder of our commitment to the preservation and protection of nature, a tribute to the beauty and fragility of our natural world. In this journey towards greater eco-consciousness, we encounter obstacles and ethical dilemmas. But in each challenge, we find an opportunity to grow and evolve as a commercial initiative. We embrace the hope for a future where honesty and integrity are the foundational pillars of every commercial enterprise, and where green marketing is not simply a strategy, but a means to drive our commitment to the environment. Discover more about our mission and projects at: https://lnkd.in/ecSCHW3a . And join us in our environmental advocacy initiative.