Theta’s Post

Knowing that tourist mobility is responsible for 77% of the sector's emissions and that tourism accounts for almost 6% of regional GDP and more than 3% of jobs in Normandy, this French region has decided to set up a scheme to reward tourists who use sustainable transport to visit certain tourist and cultural sites, with the help of the Région Normandie and partners such as ADEME (the French Agency for Ecological Transition) and the Groupe SNCF nomad train. Travellers can benefit from discounts of at least 10% and up to 50% on certain sites by presenting their public transport ticket. All these sites are accessible by sustainable mobility.   An excellent initiative which shows that promoting a more environmentally friendly tourism is possible. #sustainabletourism #softmobility

🌍 Embracing Sustainable Tourism: A Proud Step for Normandy! I'm thrilled to see my beloved Normandy leading the charge in sustainable tourism. Our region is often hailed as a haven for visitors, but it's time we ensure our allure doesn't come at the cost of our planet. 🚗🛩️ With 80% of long-distance travel being leisure-driven, it's vital we address the environmental footprint of tourism. Normandy's initiative promoting "green mobility" is a beacon of hope, setting an example for regions worldwide. 💡 This isn't just about reducing carbon emissions; it's about shaping a future where tourism coexists harmoniously with nature. Normandy's commitment to eco-friendly transportation is a testament to our dedication to preserving our natural treasures for generations to come. 🌱👣 Join me in celebrating and sharing Normandy's proactive stance towards sustainability. Together, let's pave the way for a greener, more responsible tourism industry. #sustainabletourism #proudnormand #greentransition #fossilfree #normandie #energytransition Région Normandie / ADEME https://lnkd.in/eiRpBJr5

🌍 How can destinations combat #overtourism? This critical question is addressed in the latest article by L'Echo touristique, featuring insights from the white paper co-authored with Phocuswright. As we move forward into day two of Phocuswright Europe, we are committed to bring awareness about innovative solutions and strategies to manage tourist influxes sustainably. with a data-driven approach that can help balance the benefits of tourism with the need to preserve local communities and environments. 📊Read more: https://buff.ly/4eaAang #SustainableTourism #travel #tourism #dataintelligence #TravelTechnology #Mabrian

Why #dataintelligence is the first step to make strategic decisions in #travel & #tourism? Angèle Bastiani, president of Agence du Tourisme de la Corse, explains in this interview in CORSE NET INFOS how data intelligence and #traveltechnology is helping this tourism bureau in building their promotional strategy and sustainable tourism policies, exploring new segments, and beating seasonality. In #Mabrian, we are proud to be part of Corsica’s endeavor to develop their tourism planning! Learn more: https://buff.ly/3UMogbC

[NEWS] Read TOM.travel's article on the future of tourism: https://lnkd.in/eWJRkb9Q Don't hesitate to leave us your opinion in the comments, we'd love to hear from you! #theta #tomtravel #tourism #futur #tendance

🌿 Embracing sustainable travel 🌿 🏞️ 80% of French explorers seek less-crowded destinations, as revealed by a recent OpinionWay study. Bali's €10 tax on foreign visitors to preserve culture and the environment aligns with this eco-conscious shift. ❎ With 52% supporting visitor quotas, inspired by successes in the calanque de Sugiton and Brehat Island, responsible tourism gains momentum. Notably, 83% express a readiness to explore off-the-beaten-path locales, and over 60% are willing to limit annual travel. 🌐 The study indicates a rising preference for "slow tourism," with 72% ready to venture beyond traditional tourist spots. As responsible travelers, let's make mindful choices for a sustainable and enriching travel experience. ✈️ #SustainableTravel #ResponsibleTourism #TravelTrends https://lnkd.in/ehcBtWbp.

What will tourism look like in #France and worldwide by 2040? Atout France - The France Tourism Development Agency explores possible tourism #futures in the coming years. Six major #trends that could shape tourism in the future: ⬇ 🔻 #regenerativetourism aims to allow visitors to have a positive impact on their vacation #destination, whether it's the local economy, landscapes, or #biodiversity. This type of tourism seeks to contribute actively to environmental revitalization, such as participating in tree-planting projects, improving waste management, or supporting local flora and fauna. 🔻 A number for a challenge: According to the United Nations, approximately 7 out of 10 people will live in cities by 2050, accounting for 68% of the world's population, compared to the current 55%. This rapid #urbanization will impact tourism by transforming landscapes into densely populated city centers, posing challenges related to #infrastructure and #mobility and influencing travelers' destination choices. 🔻 Life-changing Model: In a society increasingly questioning hyper-#consumption, new economic models are emerging, such as the concept of a #frugal economy, representing both reasoned consumption and #circular and collaborative economic models. The development of frugal business models and ecosystems is one of the changes that could impact the world and the tourism industry in the coming years. 🔻 Feeling for better understanding: The increase in exchanges and tourist flows, driven by #transportation development and #digitalization, has led to a "shrinking world" sensation. The growing development of tourist offerings focused on surprise and #adventure reflects the public's search for unexpected and unique #experiences. 🔻 Game-changing Technologies: The evolution of #technologies has a significant impact on the possible futures of tourism. The study explores the potential development of mature #green technologies that sustain global tourism while preserving the environment. The "Globalized Village" scenario envisions destinations once distant becoming easily #accessible through #decarbonized mobility options and significant infrastructure #investments. 🔻 Thought-provoking Estimate: Through bibliography analysis, interviews, and data analysis, Atout France and Onepoint have developed four prospective #scenarios for future tourism, along with estimating the potential flow of international tourists associated with each scenario. The most pessimistic scenario, "World Archipelago," envisions a world where climate urgency is not adequately addressed, leading to a significant reduction in international tourists to 30 million for France in 2040. Conversely, the "Globalized Villages" scenario could accommodate 120 million or more international tourists annually. #futureoftourism

A very insightful paper by Rémy Knafou about "Reflective tourism" ('tourisme réflexif' in French): https://lnkd.in/eqgVwn4p (in French) Here are some takeaways and reflection points. 🔍 Redefining tourism: the concept of 'reflective tourism' goes beyond traditional leisure travel. It's about creating deep, meaningful experiences that encourage us to reflect on our travel practices and their broader implications. This approach challenges us to think about how we can make our travels more responsible and enriching, not just for ourselves but for the communities and environments we visit. 🌐 Societal relevance: in a world facing ecological challenges and societal tensions, reflective tourism offers a unique lens to understand and engage with these issues. It's a call to action for us as travelers to be more aware of our impact and to contribute positively to the places we visit. 🏛️ Learning from history: the paper highlights how memory sites like concentration camps and memorials can be integral to reflective tourism. These sites are not just historical markers but powerful tools for understanding and reflection. They remind us of the past's lessons and how they can inform our present and future actions. 🏙️ Urban objects as reflection starting points: intriguing examples like the Stolpersteine (stumbling stones) in Germany and the Versunkene Bibliothek (Sunken Library) in Berlin show how urban objects can provoke thought and reflection. These subtle yet impactful installations invite us to engage with history in a personal and profound way. It links very much to the Vectors of Memory developed by the LRE Foundation and Studio Libeskind. 🤔 Challenges and opportunities: implementing reflective tourism isn't without its challenges. Ensuring that its deeper meanings are understood by the public is crucial (the example of Jan Karski's scuplture-bench in Krakow, mentioned in the paper, should question us all). This aspect opens a dialogue on how we can make tourism more inclusive, informative, and transformative. Those points raise many questions: How can we, as part of the remembrance tourism community, contribute to a more reflective, responsible, and sustainable approach to tourism? As visitors, how can our travels not only enrich our lives but also positively impact the societies and environments we visit? #ReflectiveTourism #RemembranceTourism #SustainableTravel #WWII

Lyon – France Very encouraging figures and data in incoming tourism for a positive future Lyon the largest center in the Auvergne – Rhone Alps region, a city of France with a notable historical past and a national cultural hub is benefiting significantly from the recovery of tourism. Positive notes had already been found in 2023 with 9.4 million of business overnights (+12% compared to 2023 were recorded, including 5.4 million today (+11% compared to 2023 and a +2% compared to 2019 a year which was pretty positive) spent in the city hotels. The pandemic and the consequent resulting crisis it already seems to be part of the past with a notable increasing and huge recovery in incoming to Lyon, all that is due to the events celebrated and the authentic driving force of the exhibition sector according to the statements and data of the director of ONLYLYON Tourism et Congres Virginie Carton. Lyon establishes itself as the second French center for the planning of conferences, meetings, conventions and the organization of events for professionals from different sectors with a hotel capacity of almost 20,000 rooms.  According to the data recorded, 75% are tourists from the national market and 25% come from abroad mainly linked to business trips, niche which is constantly the strength of leisure tourism which reaches peaks of around 60%. In the last year almost 1 million visitors have used services provided by local incoming operators for the reasons mentioned above as the second French hub in the MICE segment, cultural visits, city sightesing, Lyon City Card, museum entrances and much more are also date very encouraging for very interesting proposals in theme of cultural tourism. Lyon is preparing to challenge the tomorrow with a very positive spirit with the intention of increasing the number of overnight stays and the duration both on the business and cultural tourism side, increasingly showing a very attractive offer and new attractive proposals for the future.   Link : https://lnkd.in/ecaHQDeP

🏝️ New Caledonia's #tourism sector, once suffocated by the Covid pandemic, is finally seeing signs of recovery. In 2023, La Tontouta Airport welcomed 125,895 international visitors, a 4% decrease from the record year of 2019. This rebound, driven by Australians and New Zealanders, contrasts with a sharp decline in the Japanese market. With hopes high for 2024, industry professionals aim to continue this resurgence, targeting a 10% increase in visitor numbers. Despite challenges, including economic uncertainties and shifting travel trends, the sector remains resilient. Key highlights include: - Nearly reaching pre-pandemic visitor levels, representing 96% of 2019 figures. - Strong growth from Australian and New Zealand markets, up by 19% and 15% respectively. - France remains a significant market, contributing 35.2% of total arrivals. - Challenges persist in attracting Asian tourists, particularly from Japan, with efforts focused on revitalizing interest in the region. As the tourism landscape evolves, New Caledonia remains optimistic about its prospects, emphasizing the importance of continued adaptation and strategic planning for sustained growth. Les Nouvelles calédoniennes Anthony Tejero New Caledonia Tourism