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Join YouGov and our team for a webinar on Wednesday February 21st at 2 pm Eastern diving into what brands scored big with consumers on their Super Bowl ads. #advertising #superbowladvertising

Last chance to access exclusive Olympics premium inventory through SilverBack Advertising!‼️🥇 To learn more and kick-start your journey, download the SilverBack Advertising 2024 Olympics detail sheet below! ⬇️ https://lnkd.in/eibwF8Pz #Olympics2024 #ProgrammaticAdvertising 

I saw this old P&G ad that someone resurfaced the other day and it really struck a cord with me as I celebrated Mother’s Day yesterday. Behind so many successful people is an amazing mother who has given everything to support and build up their child. P&G spent years creating these anthemic pieces of content to honor moms in an emotional way without the hard sell of their products. While we can debate a lot about what big companies do, I see the value in building a connection with customers by consistently standing for more than a portfolio of products. What do you think about this ad? #MothersDay #Advertising #MothersDayAd

Great News and (maybe old news for some people) 👏 🏆Our partner club, F.C. København Fill More Seats in Parken Stadium! 💡F.C. Copenhagen has seen a significant rise in released and converted tickets for home matches at Parken Stadium, resulting in fewer empty seats. 🎉A new app feature introduced in July 2023 has contributed to this growth, allowing season ticket holders to release their seats when they can't attend. 📈Fans have embraced this initiative, resulting in a remarkable increase in ticket conversions compared to previous seasons. 📈In the current 23/24 season, there has been an increase in released seats, with Section 12 experiencing a 1250% increase and C-tribune nearly 700%. 🔄The #resale of released tickets contributes to the Fan Fund, supporting various fan activities such as tifo displays and events. 📈There has been a positive trend in ticket conversions, with Section 12 witnessing a 74.77% increase and C-tribune 66.7%. 📈The average utilization rate of converted tickets is an impressive 88%. 📈The minimum utilization rule introduced for platinum cardholders has also increased attendance, requiring 85% utilization for card renewal. #MatchdayRevenue #ResaleofTickets NewC Sport Foto: Lars Rønbøg, Getty Images Link to article in comments. 

⚽ 𝐒𝐡𝐨𝐰𝐦𝐚𝐱 𝐃𝐢𝐝 𝐈𝐭 𝐑𝐢𝐠𝐡𝐭: 𝐓𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭-𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐛𝐞𝐠𝐮𝐧!! The future of content consumption—and football viewing—is undeniably mobile! 📱 Showmax’s bold move, featuring Eric Cantona in a clever Premier League spoof, had football fans across Africa buzzing. I loved their out-of-the-box approach. Cantona’s rebellious persona made the spoof feel authentic, and kudos to Julia Stuart and Owen Hargreaves for their brilliant roles 🙌 . The campaign lit up social media, driving Google searches for "Showmax" and "Cantona" through the roof. In South Africa, searches for "Capitec" (offering a half-price EPL subscription) and "Showmax" surged by 3,000%! 🚀 This launch was an overwhelming success, and I’m confident it will translate into increased subscribers—after all, that’s the ultimate goal! 📈 With more people in Africa watching sports on mobile devices, Multichoice is betting on Showmax to lead the streaming revolution. And the revolution has begun. ⚽📱 #Showmax #PremierLeague Well done Showmax !! As I’ve mentioned before, by 2030, Africa will be the most populated continent with the youngest demographic. 𝐓𝐡𝐢𝐬 𝐲𝐨𝐮𝐧𝐠, 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐚 𝐫𝐚𝐩𝐢𝐝 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧, fueled by high mobile growth. In some regions, there are more phones than people, and mobile video consumption is outpacing traditional TV—especially in Nigeria. In this landscape, 𝐚𝐝𝐨𝐩𝐭𝐢𝐧𝐠 𝐚 𝐦𝐨𝐛𝐢𝐥𝐞-𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐜𝐫𝐮𝐜𝐢𝐚𝐥. While content is king, u𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦’𝘴 𝘱𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴—𝘸𝘩𝘢𝘵 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘴, 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢𝘭 𝘧𝘰𝘳𝘮𝘢𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘥𝘶𝘳𝘢𝘵𝘪𝘰𝘯—is just as vital! Short, engaging content that offers instant gratification is key, as lengthy formats are losing appeal among younger consumers. 🎯 𝘉𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘢𝘵 𝘢𝘥𝘢𝘱𝘵 𝘵𝘰 𝘵𝘩𝘦𝘴𝘦 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘸𝘪𝘭𝘭 𝘵𝘩𝘳𝘪𝘷𝘦 𝘪𝘯 𝘈𝘧𝘳𝘪𝘤𝘢’𝘴 𝘧𝘢𝘴𝘵-𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵. What are your thoughts on Africa’s shifting content consumption behaviour? Do you think sports will drive this revolution? and did you enjoy Showmax's EPL season launch spoof? 🙂 #DigitalRevolution #Football #Content #Innovation #Marketing #MobileFirst #Streaming #ContentIsKing #showmax #EricCantona Sameer Naik

⚽ Ad of the Day ⚽ As football ads go, this is an odd one, which is exactly why we love it so much and crown it Ad of the day. To promote its sponsorship of UEFA's Euro 2024 football championships, German telecoms company Deutsche Telekom introduces us to a host of weird, wonderful and somewhat bewildering characters. ‘No Fiber. No Football,’ was created by adam&eveBerlin watch it here: https://lnkd.in/ebP5AvCv #advertising #marketing #theeuros #sportsmarketing

#Sports_Events_Tickets Market Estimated to Expand at a Robust CAGR over 2023–2032 https://lnkd.in/dKcbDWP5 The popularity of sports and the increasing number of fans who want to attend live events has driven #demand for #sports #event #tickets. Online ticketing platforms have made it easier for fans to purchase tickets, leading to increased convenience and accessibility for consumers. Ace Ticket, Inc. AXS GROUP, LLC. BIG TREE ENTERTAINMENT PRIVATE LIMITED StubHub Ticketmaster Brown Paper Tickets Ticketek Australia SeatGeek TicketCity Vivid Seats TicketIQ #Sports_Events_Tickets #business_opportunities #marketanalysis #marketresearch #opportunities #business #future 

Drawing from my experience in sports venue management, I've found that understanding each venue's layout and the dynamics of different sports events is key. With my background, I can confidently offer insights into optimizing fan placements and managing ticketing operations effectively. #SportsVenue #LiveEvents #Fulfilment #InventoryManagement

New Post: How to watch the 2024 Bahrain Grand Prix online for free - https://lnkd.in/gfwbjAtp - TL;DR: Watch the 2024 Bahrain Grand Prix for free on ORF, ServusTV, RTBF, or RTL ZWEE. Access these free streaming platforms from anywhere in the world with ExpressVPN.A lot of F1 fans are expecting another season of Max Verstappen dominance, which would be a shame for everyone except Christian Horner, Max Verstappen, and everyone who supports Red Bull. What most people desperately want is a more competitive season. Will we get that this year? Will we see Mercedes close the gap to Red Bull? Will we see McLaren's talented young drivers become stars? Will Ferrari stop making horrible mistakes every weekend? There's only one way to find out.If you're interested in watching the 2024 Bahrain Grand Prix, we've got all the information you need.When is the Bahrain Grand Prix?The 2024 Bahrain Grand Prix takes place over 57 laps of the 5,412-kilometre Bahrain International Circuit in Sakhir. The full schedule can be found here:Practice 1 — 11:30 a.m. to 12:30 p.m. GMT on Feb. 29Practice 2 — 3 to 4 p.m. GMT on Feb. 29Practice 3 — 12:30 to 1:30 p.m. GMT on March 1Qualifying — 4 to 5 p.m. GMT on March 1Race — 3 p.m. GMT on March 2Sky Sports is broadcasting live coverage of every race weekend this season, with race highlights available on Channel 4 after the race on March 2. Those aren't your only options however.How to watch the 2024 Bahrain Grand Prix for freeIt is possible to stream F1 for free in 2024. The following platforms are offering free coverage of this season:Austria — ORF or ServusTVBelgium — RTBFLuxembourg — RTL ZWEEThese free streaming platforms are geo-restricted, meaning you'll be blocked if you attempt to connect from outside the country of origin. Fortunately, you can bypass these restrictions with a VPN. These tools can hide your real IP address (digital location) and connect you to secure servers in other countries, meaning you can access these streaming services from anywhere in the world.Unblock these free streaming services by following these simple steps:Sign up for a VPN (like ExpressVPN)Download the app to your device of choice (the best VPNs have apps for Windows, Mac, iOS, Android, Linux, and more)Open up the app and connect to a server in Austria, Belgium, or LuxembourgConnect to ORF, ServusTV, RTBF, or RTL ZWEEWatch the 2024 Bahrain Grand Prix for free Opens in a new window Credit: ExpressVPN ExpressVPN (1-Year Subscription + 3 Months Free)

I've been reading the latest article on the groundbreaking £6.7 billion Premier League rights deals between Sky Sports and TNT regarding the £6.7bn Premier League Rights Deals. Key Take aways for me are: 1️⃣ Strategic Partnerships: Sky Sports and TNT's collaboration is a strategic move that enhances content offerings and solidifies their positions in sports broadcasting. 2️⃣ Evolving Viewership Trends: The investment reflects the ongoing shift in viewer preferences and the crucial role of exclusive rights in captivating audiences. 3️⃣ Investment in Innovation: The substantial financial commitment signifies dedication to innovation and delivering top-notch viewing experiences. #SportsBroadcasting #PremierLeague #MediaInnovation #IndustryInsights #neuco Have a read: https://lnkd.in/degw6dC3