The Founder Hour’s Post

Sage advice from Madrona Venture Partner Len Jordan in the latest episode of Founded & Funded. Founders/CEOs need to be looking forward to assessing the market, ecosystem, etc. Don't get caught up looking in the customer rearview mirror! In this episode, Len sits down with Sean Muller, Founder and CEO of iSpot.tv, to talk about the company's evolution in measuring TV advertising. They dive into: 💡How to navigate entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡How to effectively navigate acquisitions. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

We've all noticed how when we're #streaming, we get targeted with specific ads! Learn how iSpot.tv is helping advertisers navigate balancing streaming's precise targeting with the broad reach of traditional cable and broadcast. 🎙️ In our latest episode of Founded & Funded, iSpot CEO Sean Muller and Madrona's Len Jordan explore the evolution of TV advertising — and why measurement (real-time data!!) is more crucial than ever. They also dive into how #founders can successfully navigate strategic partnerships and acquisitions, the challenges of entering a new space when there's a large incumbent, and so much more!! 🔉Listen to the full episode wherever you get your podcasts - and hit that subscribe button! YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj #startup #startups #advertising #marketing #digitalmarketing #analytics

Sean Muller, Founder and CEO of iSpot, recently sat down with Len Jordan on Madrona's Founded & Funded podcast to discuss the massive opportunities in streaming, the transformative role of AI in ad measurement, and how iSpot is disrupting the industry with real-time data. "What we noticed coming into the space is the advertiser’s interests were not represented, so we set out to build software measurement and software solutions that are specifically meant to help advertisers assess the effectiveness of their advertising." - Sean Muller 🎧 Tune into their insightful conversation below!

It was fun working on this episode -- Sean Muller and Len Jordan go way back and had done an episode together long before I joined Madrona, so they have great chemistry! These two dive into so many topics — it is full of insights for those in advertising & marketing and entrepreneurs looking to build a category-defining company! Hear more about: 💡Navigating a new space when there's a large incumbent. 💡How real-time data and AI are revolutionizing advertising. 💡How to effectively navigate acquisitions. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

🎙️ New Podcast Episode 🎙️ In the latest Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot.tv, to talk about the company's evolution in measuring TV advertising. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Sean is a true visionary in the advertising space — here's a glimpse of what they covered: 💡How to navigate entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡How to effectively navigate acquisitions. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. Tune in to explore the future of TV advertising and iSpot's role in shaping it. YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj

Do you want the four keys to surviving and thriving in today’s capsizing entertainment landscape? 1. Identify where the audience is. 2. Understand that fans’ thirst for entertainment hasn’t gone away; it’s just become more decentralized, meaning we need to serve more discrete audiences, each on a smaller scale. 3. Accept that the institutions that got us to the current point in media and entertainment are not currently structured to get us through media and entertainment’s next evolutionary phase - “the large institution's frameworks …were built for another age.” 4. Focus on getting creators to their audience more efficiently and cost-effectively. For anyone in traditional media and entertainment or The Creator Economy, Cynthia Littleton’s interview with Sherrese Clarke Soares, founder and CEO of HarbourView Equity Partners, is not just recommended; it's essential listening.  I’m not sure I’ve heard anyone (I hate to say, myself included) state with such clarity the principles and vision for the future of entertainment that led me to leave my role at a legacy media company and around which I am building CreatorCut. That’s all I’m going to write about today because you should stop reading and go listen to the podcast episode. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood

Thanks to Oluseun Taiwo from Solideon for joining us on #Austinpreneur! Listen now to the episode we recorded including cameos by Sid Rao and Garuth A. 🚀🦾🦿 #venturecapital #manufacturing #industrials #defensetech

“If Step 1 is build a successful YouTube channel, and Step 10 is get a Netflix deal, where the hell are steps 2 through 9?” That's what I chatted about with Dave Wiskus, the CEO of creator-owned streaming service Nebula. Nebula wants to build a repeatable pipeline for creators who are interested in producing original, premium content—but who might not have the resources or expertise to make it themselves. Dave believes that companies that can build "a bridge" between the creator economy and the traditional media/entertainment industries will be a big winner. With a curated roster of 200 partner creators (and 680,000 paying subscribers), why can't that be Nebula? For more on my conversation with Dave, check out the latest Colin and Samir podcast episode—link is in the comments 👇🏻 #creators #creatoreconomy #entertainment

This past month we have been completely immersed in the incredible world of Content and Storytelling! Watch this episode of Startup Naama to learn about the story of myco.io and how it is set to become the best Web3-based Content Platform 🙌 Faizan Laghari فیضان لغاری Zainab Nasir Umair Masoom Usmani Startup Syndicate

Spotify is enabling free podcast video podcast hosting platform for podcasters Spotify is expounding on alternate revenue streams over time by capturing more of the - Audio - Video - Streaming Market Share.... So far 250,000 video podcasts have been uploaded with this free option to users. Spotify for Podcasters TechCrunch #podcast #tech #productmanagement #bigtech #startups #venturecapital #privateequity #spotify #revenuestreams