THE FEED’s Post

Companies don't partner with companies. People do. That's why we write content for partner leaders to grow in leadership, relationship building, and thinking like an entrepreneur. It was Jared Fuller who helped me connect entrepreneurship with partnerships. So if we want to grow in partnerships, we can learn from those who have built businesses. If we thought like business owners when we build partnerships, would that change our partner engagement rate? our focus? our perception in our companies and in the market? I think so. That's why we write what we write. It's less about partnership information and more about developing as a leader in partnerships. Join us at: https://lnkd.in/gpPY7S3Z

Partnerships and collabs can be a huge win for small businesses. How to make it happen: Find potential partners that complement your offerings, but don't directly compete. Expand your reach! Create a motivating pitch. What's in it for them? How can you add value? Brainstorm possible promos, bundles, offers you can join forces on. Leads for both sides. Once partnered, cross-promote like crazy! Share on all channels, email lists, etc. Double the impact. Test, learn, pivot as needed. The best partnerships naturally evolve over time.

1. I don’t like to be surprised in pitches  2. I’m not often able to say, “that was unlike any pitch I’ve ever been in” I was surprised. Maybe moved to happy tears.  And this 'pitch' was only credentials.  With no slides. First of all, what an incredible account. Launch a new theme park. Dream. When theme parks are already so entertaining, how does the advertising match? How do you tell that story of what can be a life-changing experience? It has to be emotional. It has to pull you into the feeling and emotion unlocked the moment you step on the park grounds. What won this business for Lucky Generals was that they understood that. They got the brief before they got the brief. In one hour of a conversation - that, again, was simply credentials- they moved our team to truly understand who they were and what it would be like to work with them. And inherently demonstrate the power of story. This is rare. I’ve spoken about this pitch on stage a few times. And beyond how lovely it was, it wasn’t a pitch. Not in the sense that people in our industry lament. Many think we need an idea in the pitch process. A POV , a way in. Sometimes, yes.. but do you? Not when you have Ruth Balbach & Brian Robinson. Dream client partners. A call with them lifts you up, and when you are the agency on the other side, you want to bring your A-game every day. You learn from them. You want to spend time in their world. We’ve been partners for a bit now. And when it comes to hiring a partner, they are serious about it. They do their prep work before, analyze it, and watch things. So that when it comes to time with the partner, they can focus on the most crucial part of any relationship - connection. That’s what they hire. The people. They look for the magic in those people. All the other things, the ideas, the pivots, the words - it comes once they onboard you into their world. (And what an onboarding it always is! 🎢 ) All of this to say, this is the best example of how our industry should operate in this "match making" phase and kicking off relationships. Thank you for always trusting me. I’m proud to have found all of them as my people. Can't wait to experience EPIC with you xx cc Vickie Ridley Hollie Alexander Nik Upton & Danny who I am going to guess does NOT use LinkedIn :)

The adage goes, 'Never tell your problems to anyone...'. And yet, I've discovered that strategic sharing within your professional network can be instrumental for growth. As a network marketer, selective transparency has often fostered stronger partnerships and collaborative success. It's all about trust and mutual support. #Networking #ProfessionalGrowth #StrategicSharing

Supporting each other, not competing Let's shift our mindset from fear to collaboration! As a seasoned pro and small business owner, I've learned to be selective about who I partner with, but it's not about competition - it's about lifting each other up and growing together. Let's focus on helping one another and creating a community of champions, rather than a culture of fear and exclusivity. Want to know what I'm up to now? Join me on Zoom tomorrow! Type "𝗥𝗶𝘀𝗲" in the comments below and I'll send you a link to join in! #businessopportunity #affiliatemarketing #realandrews #workfromhome #

October is here, and we're all about looking ahead! 🍁 This month, we’re focusing on planning for the upcoming year—from refining content strategies to setting ambitious sales goals and building new partnerships. We're ready to help you strategize for success in 2024!    Stay tuned for new blog posts covering all these topics and more to help guide your planning process. Let’s work together to make next year your best yet.   #BusinessPlanning #ContentStrategy #SalesGoals #Partnerships #2024Planning #OctoberMomentum #CarbonMarketing #TheCarbonAgency  

Are you burning your connections? If you’re still randomly pitching to your connections… or sending connection pitch slaps… You might even book one or two calls that way. But have you considered the long-term effect? How many of them won’t want to hear back from you afterward? Consider building relationships and letting leads come to you when they’re interested. In the video below, you’ll see my method of finding more and more people who fit my ICP build relationships with them and manage them using folk and its free Chrome extension. With my inbound systems in place, they end up booking calls with me. If you want to see this last part, check the comments for a link to the full YouTube video. #easymarketing #sponsored

For anyone looking to begin a new business pitch, please read this post. Key takeaways: - Make pitches shorter (focused and fast; 2-3 weeks to assess ideation and collaboration). - Act like you’re already working together (it’s about chemistry). - Treat each other like partners, not prospects. And remember, agencies, if someone is trusting you with the future of their business, make it your business to listen. Marketers: Choose experience and expertise if you really want to grow your business. - Stop focusing on category exclusivity as expertise from outside partners helps businesses grow faster. - Stop ghosting agencies; communicate. - Clarify the path and don’t be afraid to say “not at this time”. The 4A's and Association of National Advertisers offer guidance on managing a strong partnership. Go to 4As.org to learn more. #newbusiness #pitching #agencyclientrelationships https://lnkd.in/eMXU4H49

Why I Started CorpClient Connect I didn’t launch CorpClient Connect with a grand vision to change the world, but because of a personal passion: authentic connection. In the world of corporate partnerships, the depth of relationship-building stands out in contrast to the more surface-level interactions on platforms like Facebook and Instagram, where you’re often left waiting for your audience to grow. For me, working with corporate clients offers not only rewarding income opportunities but also stability. This consistency is a game-changer, especially when you have a family to support. And I know I’m not alone in feeling this way. Many entrepreneurs and SMEs have the desire to break into the corporate space, but either don’t know where to start or simply don’t have the bandwidth to manage the outreach. That’s where CorpClient Connect comes in—to bridge that gap and help businesses tap into the stability and growth that corporate partnerships provide. If you’re a business owner ready to move beyond the grind of chasing fleeting opportunities and build something sustainable, let’s connect!

An example of why chemistry for me is more important than the actual pitch. I can definitely produce exceptional work on OK chemistry, that's what I do. But when the chemistry is right and everyone is vibing, it shortens delivery times, expectations become clearer, messaging more impactful and communicating seamless, for me that separates the great ads from the good ones. Our industry still has alot of changing that needs to happen, the pitch process is one area.