The Drum’s Post

Labour's in - but where's the ad policy? 🤔 Surprisingly, Labour's silence on advertising isn't a cause for concern—it's an opportunity. In his latest piece for The Drum, our Strategy Director Lewis Parker explains why this policy vacuum creates space for purpose-driven brands to lead the charge. 💪 Curious about the implications for the industry? Read the full article here: https://lnkd.in/ejbWn4pe #Advertising #PurposeDrivenBrands #LabourGovernment #MarketingStrategy

Controversy in #advertising can be a double-edged sword. While pushing boundaries can capture attention, it can also lead to backlash. Recently, several #adverts in the UK have faced bans from the ASA for various reasons, sparking debates about the fine line between bold #marketing and misinformation. Learn more about why these ads were banned and join the conversation on whether the controversy is worth the risk here- https://lnkd.in/eiSTu7P2

The Benefits of Loss of Equity Shares #Advertisement in Newspapers: Advertising the loss of equity shares in newspapers can have several benefits for companies and investors. Read more: https://t.ly/JMjpz #lostfoundads #newspaperads

How SG Agencies Should Grow Their Businesses in 2024. We’re all fired up to take on the year, but where exactly should we start? Here are three key trends we think are worth your attention, direct from our industry’s biggest CEOs. (Source: https://lnkd.in/g_TUQ92D) Follow us for more industry updates on the advertising scene! #AdredCreative #advertising #agencylife #industryupdate

We're proud to be featured in In Business magazine's special section on advertising in the July 2024 issue. Take a look at the feature and drop a comment to let us know what you think! #AFFIRMAgency #InBusiness #AdvertisingFeature #AgencyFeature

Advertisers must be able to back up any express or implied claims made that it conveys to a 'reasonable consumer' in its advertising. Learn the difference between an express or implied claim and how to evaluate your claim for a 'reasonable consumer.' Learn more about the National Advertising Division at https://hubs.la/Q02GGyGf0 #AdLaw #Advertising

Maintaining a competitive edge is key to achieving success in the ever-changing world of advertising. MANSI Media explains why in this article. Click here to learn more. https://ow.ly/l6yp50Qwtzc #AdvertisingTrends #PennsylvaniaAdvertising #NewspaperTrends #MediaAgency

The last few weeks have flown by, and navigating advertising during a political year has certainly been a unique challenge. My method of placing media has proven invaluable for my clients, ensuring their businesses remain shielded from the impact of political spending. Nothing brings me more joy than witnessing my clients' businesses thrive and grow. I truly value the relationships I have with each and every one of them. #Advertising #MediaPlacement #ClientSuccess

Amidst looming economic uncertainty, advertising budgets frequently face the chopping block as a primary target. However, contrary to common belief, both historical precedent and research present a contrasting viewpoint. Advertising during times of economic instability can serve as a strategic asset rather than a burden. A meticulously devised advertising campaign proves to be a formidable instrument for maneuvering through economic turbulence and eventually emerging with greater strength. Embracing advertising as a strategic investment allows you to maintain visibility and foster trust, even as competitors withdraw from the scene. Need help with your advertising campaign? We need to meet! Lisa Swiftney Publisher - Greater Rochester Living, Shelby Neighbors 248.613.1911 [email protected] 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐌𝐞𝐞𝐭𝐢𝐧𝐠! https://bit.ly/494Kieb #GreatRochesterLiving #ShelbyNeighbors #advertisingchallenges #branding #marketingexpert #community #bringingpeopletogether

How does misinformation impact brands, advertisers, and agencies? Sign up to receive our “NewsGuard for Advertising” newsletter, which examines the intersection of advertising, news, and misinformation. Sign up here: https://lnkd.in/eGZimuZz