𝗘𝗻𝗷𝗼𝘆 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗳𝗼𝘂𝗿 𝗼𝗳 𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝘀𝗲𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗦𝗲𝗿𝗶𝗲𝘀! Pricing is a tricky but crucial topic. Choosing the right price and price options for your offering is a thin line between never becoming profitable and loosing to many customers. Deep dive into our due diligence questions to better understand your current status quo in pricing and get a first understanding of pricing options for your offerings.
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On a mission to support experts and founders like you to productise what you do and escape the grind of trading time for money.
Back in 2014, I changed how I ran my business to focus on selling products, not time. I've learnt a lot about creating, selling and managing products since then, and I would do things very differently if I were starting my pivot to products journey now. I've taken everything I've learnt along this journey and included it in my Pivot to Products course. Pivot to Products cuts through all the crap to get you on the road with your products. I've distilled everything I know about building a successful product-based company into an easy to follow, crystal clear path. It gives you a plain sailing roadmap to develop your own recurring revenue products, based on the knowledge you already use with clients every day. The learning in the course will give you enough knowledge to get started and you'll come out of the course with a clear plan of action to build (and sell) your ecosystem of products. Some people have launched their first products within weeks of buying the course, and others have taken the course to get a head start on the Productise Your Expertise group programme. Take a look https://lnkd.in/eMYHqevZ
Pivot to Products
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My notes from Product-Led Growth 📙 by Wes Bush 1️⃣ When thinking about your pricing, find a value metric - the way you measure value exchange in your product. 🤔 For us, I think it might be a deal in the CRM instead of a user. 2️⃣ 🔵 Blue Ocean businesses lead with a sales-led GTM whereas 🔴 Red Ocean businesses lead with a product-led GTM. 🤔 It seems our swimsuit will be 🔴 3️⃣ If you’re confident that PLG is right for your business, you need to decide between a free trial or freemium model. 🤔 In our case we'll probably pick a free trial model If you haven't read the book yet, it's here for you: https://lnkd.in/eyKCaTvt What notes did you take while reading it?
Read the Book Product-Led Growth by Wes Bush for Free
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News flash 📸 Natalie A. Thomas is on day three of an educational series on Verb Scoring! Our Good Question newsletter subscribers already got a preview of the tool that can be used to craft successful product strategies, and she's sharing its use cases in Tuesday's email. If you want to learn more, follow her on LinkedIn and subscribe to Good Question here: https://lnkd.in/eVJ8yzTV
Director · Digital Product Strategy & Operations · Experiment-led Growth Advocate · Mentor · UCLA Executive MBA ('26)
Transforming a PLG Strategy w/ Verb Scoring Today, I'm starting a series on LinkedIn called "Transforming a PLG Strategy w/ Verb Scoring" If you're not familiar, Verb Scoring is our method for evaluating actions that users can take in your and your competitors’ products and then scoring them based on the level of user entitlements (or the amount of friction) required to perform the action. It's an incredible way to ☑ Evaluate your acquisition, retention, and monetization strategy ☑ Compare your strategy to that of your competitors, and ☑ Build a smarter strategy that’s best suited to your unique product. Why am I inspired to share? I worked almost exclusively for small businesses in my early career. They were chocolate makers and coffee roasters and people with a craft and a vision. But when it came time to actually run a business, the demands were SO hard to navigate. Suddenly, the craft chocolatier is running a bistro, hiring a chef, doing payroll, and navigating vendor relationships. They soon discover that it's hard to be good at everything. I see the same struggles in the SaaS space. There are tons of passionate, creative, and visionary folks who just need a little support and structure to make it click. 💡 My hope is that a product person somewhere finds a nugget of gold in here that helps them get to the next level. ✨ 📆 Day 1 we'll start with definitions. 📆 Days 2+ Then we'll go over how to strategically use verb scoring to craft your strategy. Hat tip to Erica Goode, CPA who inspired me with her series on building her business.
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CEO-founder of Closing Square Media, Exclusive partnership and scaling roofing companies past $2M/ARR through better marketing, sales and system⚡
I’ve funnel hacked probably 20+ home improvement businesses this year, (Yes no shame) and I see the kinks and clogs and etc. Honestly some of the biggest gurus have the best concepts but small “little” gaps in the process cause friction or feel off. Maximize/optimize your funnel then spend
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Revamp your pricing strategy! Discover these five simple ways to improve your pricing and boost sales.
5 Simple Ways to Improve Your Pricing
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5 Simple Ways to Improve Your Pricing
5 Simple Ways to Improve Your Pricing
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Revamp your pricing strategy! Discover these five simple ways to improve your pricing and boost sales. https://lnkd.in/erUizd-8
5 Simple Ways to Improve Your Pricing
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Revamp your pricing strategy! Discover these five simple ways to improve your pricing and boost sales. https://lnkd.in/dB8hMSC7
5 Simple Ways to Improve Your Pricing
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Co-Founder | MaxDRIVE is one of the premier B2B digital media companies helping businesses DRIVE their Revenue, ROI and Profits.
Revamp your pricing strategy! Discover these five simple ways to improve your pricing and boost sales. https://lnkd.in/efP8jwfB
5 Simple Ways to Improve Your Pricing
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Revamp your pricing strategy! Discover these five simple ways to improve your pricing and boost sales. https://lnkd.in/dB8hMSC7
5 Simple Ways to Improve Your Pricing
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