Good point Alison!
With so many wineries and brands in total ‘survival mode’, I think it’s real easy to start chasing alternative routes to a P&L.
Your point about the restaurants is potentially a great key, especially if wineries had greater access to collaboration with local restaurants.
With 170,000+ new brand registrations in the last year, 80,000+ of them imported product, staying in business seems to be overshadowing the focus of being a great hospitality brand.
I believe in creating experiential winery events highlighting the miraculous details of wine as the key to great hospitality eventing.
A little food ‘to go with it’ is an accent or enhancement to the focus, not a focus of the brand.🛟🍷
#directtoconsumer #dtc #winemakersforum #wine #winery
One thing I didn’t say… I think we (the wineries) need to stop with creating experiences that go beyond wine tastings.
We started wineries to make and sell wine. We didn’t start a winery to become a restaurant & entertainment venue. Resources that most small wineries do not have nor want to mess with.
A scary “keeping up with the Jones” post-pandemic wine country situation is happening. So many visitors are booking with wineries based on food programs, bands, candle making classes & etc. These guests are not walking out with wine.
Honestly, if we all stuck to just providing incredible wine hospitality, our community of restaurants would be stronger too. IMHO.
Thoughts?
See who attended the 24th annual Wine Industry Conference
northbaybusinessjournal.com
Cabin Steward
1dVery nice!!! i would like to be part of the group also.