Acceleration Community of Companies (ACC)’s Post

Traditional marketing may not be dead, but it's been accelerated in the last 3 years whether you like it or not. So how can you keep up? Content Marketing has become more than just transfer of information, it has become about connection, engagement, trust and loyalty. Here's 8 types of content you can post about that aren't promotion or regular content, that will help your audience to feel part of your brand's community: 🌎 CSR initiatives 👊 Your brand's purpose/mission 🗞️ Industry news/current affairs - what does your brand care about? 🏆 Upcoming events/shows/awards you're attending 💜 Your team and what they're up to 💲 Policy/fiscal updates - show how your brand is developing/growing 🤝 New and potential partnerships and collaborations 📸 Behind the scenes of operations and product development/creation At Veritas are working with STEM brands to create online communities that engage and empower diverse talent in STEM, and consulting with leadership teams to create DEI strategies that put diversity and inclusivity at the heart of their culture. Want to hear more? Get in touch for a chat! #STEM #WomeninSTEM #genz #femaleleaders #DEI #inclusivitymatters #futuregenerations

🌟 Excited to share a thought-provoking article by our very own Chief Strategy Officer, Phil Cowdell, on a topic close to my heart! 💭 As someone deeply committed to fostering inclusivity and combating unconscious bias in media, Phil's insights couldn't be more timely. Dive into the discussion about the unintended consequences of keyword blocklists and why being unconsciously unconscious is no longer an option. Let's spark meaningful conversations and drive positive change together! 🚀 #Inclusivity #MediaEfficiency #UnconsciousBias #diversity Channel Factory Source: https://lnkd.in/esgi5a4Y

Beyond the screen: The profound impacts of social media on Connections, Society and Communication". In the contemporary digital landscape, social media transcends mere screens; its profound impact permeates every facet of human existence. Technological advancements have birthed social media, fortifying connections despite geographical distances. The societal tapestry undergoes a profound metamorphosis as social media becomes a stronghold for shaping opinions and molding cultural trends. Communication, once confined to traditional platforms, has evolved into a dynamic interplay across diverse real-time channels worldwide. Yet, amidst the digital revolution, challenges emerge. Privacy becomes a precarious concern, and the incessant scrolling takes a toll on mental well-being. "Beyond the Screen" embarks on an exploration of these intricacies—unveiling the intricate connections forged by social media, unraveling the narratives it weaves within society, and redefining every aspect of communication. Join me on a journey through the digital realm, where the influence of social media extends beyond the screen, leaving an indelible mark on the very core of the human experience.

In a world of filters and fakeness, being authentic is more important than ever, according to Professor Dr. Marcus Collins' recent article in Forbes. That's why Merriam-Webster has chosen "authentic" as its word of the year for 2023. People want to connect with brands and individuals who are true to themselves and stay consistent, as Prof. Collins explains. Read more. #AuthenticityMatters #BeTrueToYourself https://myumi.ch/63knG

In 2023, I only pursued projects that align with my values and passions. It made turning on my laptop less stressful, and in all honesty, rather enjoyable! I also realized that I was actually more productive. (On the flip side, if you’ve experienced anxiety-induced paralysis, you know what I’m talking about…)    Early in the year, I analyzed my media results over the course of six years in the profession and calculated 6.5 media placements per month. My goal this year was to increase that number and I’m so happy to say that I did! At Hellerman Communications in 2023, I secured 103 media placements, averaging 9.4 articles per month and reaching a total audience of over 950.5 million. (This is divided by 11 months, since I was on maternity leave in January.)   The entire purpose of my job is to help #ThoughtLeaders obtain third-party credentialing (e.g., published quotes, bylines, etc.) that they can use as a vehicle for connecting with existing and potential clients — in short, content that drives business development. So, placing these professionals in front of 950.5 million readers should generate leads, and sharing the placements via direct emails and social media should advance those relationships even further.   Knowing this drive, I was pretty pleased to see that Muck Rack’s 2023 State of Marketing and #PR Leadership report included details on how marcom professionals are focused on content marketing, increased reach or share of voice, and lead generation. Given the power of this work, most report directly to CEOs and expect greater budgets in 2024. It’s even more encouraging to see that 68% of these leaders will invest in #MediaRelations. We are aligned!   While loving #LegalPR, I’m also incredibly proud to have joined the Women+ in Climate Tech Global Network, led by Helen (Bertelli) Whiteley. She is truly moving the needle for women+ founders in climate technology startups. I encourage you to attend her #WiCTWednesday event series, starting with a webinar this month (on January 24) hosted by White House Deputy Director of Industrial Innovation Justina W. Gallegos.    In honor of this work, Helen gave me a chemical breakdown of my name (image below). If you want one, I’ll add the link in the comments.   Cheers to you all! Let’s have more fun and success in 2024.

Harvard Business Review's article "Make your marketing a force for good" is such an insightful piece about how brands can become heroes by addressing social issues. Brands have the power to make a difference, and this should be the new norm.  The key takeaway is that brands should genuinely understand the significance and severity of the social issue they want to resolve, address it correctly - without simply paying lip service, and do good for themselves while helping the community at large. It's s must-read! PS: I think it's another practical example of Adam Smith's theory about the 'invisible hand' which states that the self interest of businesses can be beneficial for society as a whole.  https://lnkd.in/dSCamGwv #marketing #brands #herobrands #digitalmarketing

This was my worst experience in working with a business!!! Now that I have your attention…Did you just click this to see what I had to say about a business or to genuinely care and be bothered about what I had to say? Why Does This Happen? Psychologically, negative information might trigger a stronger reaction because it’s often seen as more urgent or compelling. However, this trend raises questions about the kind of digital environment we're cultivating. As professionals and content creators, we have a significant role in shaping the online discourse. Could we, perhaps, shift our focus and invest more in celebrating achievements and positive developments? What impact could this shift have on our collective mindset and the overall health of our digital communities? I encourage all of us to not only engage with but also to promote content that uplifts and informs. Let’s champion the positive and the progressive, and watch how it transforms our feeds — and our minds. What positive story have you read lately? Share it in the comments below! #DigitalCulture #EngagementAnalytics #SocialMediaTrends #PositiveContent

To build trust in science & technology, it’s very important that Scientists and Researchers not only bring in innovations but also communicate it to the society in a simple and easy to understand manner using appropriate channels of communication including social media. “The Science of Communicating Science” - https://lnkd.in/gg8pzQw9 #sciencecommunication #communication #socialmedia #communicatingscience

The global fashion industry, shaped by cultural influencers and AI, generated some of the wealthiest businesses as well as some of the most unimaginable landfills and human rights violations. At Global Education Destinations, we believe that the best way to foster peace and avoid wars is by looking forward at the big picture, and creating potential solutions with all of our fellow global citizens in mind. In the past week, participants of How Do We Look? From Fast Fashion to Eco-Fashion Buddies Without Borders Online Forum got into the GED Google Classroom and chat rooms to try out all the tech and tools provided to them as equal global citizens. They are offered warm-up exercises to practice the art of making thoughtful inquiries, garnering and giving perspectives, and most of all - reaching out to fellow global citizens. During the warm-up, a few students caught our eyes: From their thought-provoking writing and researches, to their enthusiasm towards international collaboration, to their on-task management skills, here are the top five scoring Rising Stars to watch: Nora from Team LNA (A1), Wilson from Team BAWS (A2), Prachi from Team Kiara (B4), Harman from Team Style Sovereign (B5), Son from Team Eco Icons (B8). We are also impressed by Sriya's great questions during the kick-off (from Team BAWS). Can sourcing locally be a viable solution to shorten the supply chain energy cost? Can AI be used to figure out what will sell before production to avoid waste? Can legislation be introduced to balance the economic incentives so that businesses and consumers will do the right thing? Let the competition and collaboration begin! (Click on the image for the Team List) #internationalbaccalaureate; #globaleducation; #internationalschools; #highschools; Global Education Destinations