Pepsi Colachup wins gold (twice!) at the 2024 REGGIE AWARDS! Last Fourth of July, our client, Pepsi, unveiled its latest iteration of its #BetterWithPepsi platform, boldly stating that hot dogs pair best with an ice-cold Pepsi. Alongside this, the brand debuted Pepsi Colachup – a unique, distinctive and enjoyable product to be used as a hot dog topping. Congratulations to all who supported and brought this campaign to life! We could not be prouder. Alison, Taylor, Robert, Lexie, Ann, Tracy-Locke and so many more!
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What is award washing, and how can it hurt your brand? Think about it. Ever noticed how many products seem to have awards these days? They're everywhere. There's even a term for it—'award washing.' It's a growing problem because it can make awards seem less about merit and more about marketing, misleading consumers about the true value of a product. Shoppers are catching on. Why should you care? Because in a world where trust is more important than ever, the authenticity of your brand's award can significantly influence consumer perception and, ultimately, your product's success. Wondering how to tell the legitimate awards from those not worth the sticker they're printed on? Check out our latest blog, "Understanding Award Washing: Identifying Legitimate Product Awards." It's a great read packed with insights on separating the contenders from the pretenders. Read the blog here: 👉 https://lnkd.in/dtkN_6Wv Discover why we’re North America's leading awards program. Ready to connect your brand with millions of consumers? Message Jonathan Mirsky, MBA directly to explore how we can collaborate and elevate your product. Let’s make excellence your brand’s standard. #productawards #awardwinning #awardwashing #authenticity #consumertrust
Understanding Award Washing: Identifying Legitimate Product Awards - PTPA Awards
https://www.ptpaawards.com
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Great piece on why McDonald’s Monopoly is a great promotion. • Instant gratification: The "Peel, Play, Repeat" mechanic aligns perfectly with fast-food culture, delivering immediate rewards • Customer retention: Collect-to-win system drives repeat visits, transforming a promotion into a sustained event • Psychological appeal: Combines simplicity with the thrill of potential big wins, tapping into lottery-like excitement • FOMO factor: Limited-time availability creates urgency, driving a peak in sales and customer engagement • Success formula: Blends instant rewards, nostalgic appeal, and strategic game mechanics for unparalleled promotional impact https://buff.ly/4etxDnz #SalesPromotions #CustomerLoyalty #MarketingStrategy #BrandEngagement
Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns - IPM Bitesize
https://www.promomarketing.info
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Recently, I had an intriguing encounter with marketing while strolling through my local supermarket. As I entered the store, my attention was immediately drawn to a bustling corner near the entrance. A vibrant display booth adorned with the logo of a popular snack brand stood out, emanating tantalizing scents of freshly cooked chips. Intrigued, I approached the booth to investigate further. What I discovered was a cleverly orchestrated marketing strategy in action. The snack brand had set up a tasting station where enthusiastic brand representatives offered free samples of their latest chip flavor to passersby. The atmosphere buzzed with energy as shoppers gathered around, drawn in by the promise of a savory treat. The brand ambassadors were adept at engaging with customers, striking up conversations and inviting them to sample the new flavor. Their enthusiasm was infectious, and it wasn't long before I found myself eagerly reaching for a sample bag of chips. The sensory experience was delightful. The aroma of the freshly cooked chips teased my senses, and the vibrant packaging caught my eye. With each crunchy bite, I savored the burst of flavor that danced on my taste buds. It was clear that the brand had invested in creating a product that was not only delicious but also visually appealing and memorable. But the marketing strategy didn't stop there. Alongside the samples, the brand representatives handed out coupons offering discounts on future purchases. This thoughtful gesture not only incentivized immediate sales but also encouraged repeat business by enticing customers to return and explore the brand's other offerings. As I left the supermarket, chip bag in hand, I couldn't help but reflect on the effectiveness of the marketing tactics I had just witnessed. Through a combination of sensory engagement, personalized interaction, and strategic incentives, the snack brand had succeeded in creating a memorable and positive experience for customers like myself. It was a testament to the power of effective marketing to not only drive sales but also forge lasting connections with consumers. #marketing #telling #selling #dailylife #needs Kate Grow (Bailey)
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Now more than ever, it's important that loyalty programs get creative to win price-conscious consumers. Our 2024 Inflation Nation study found that people want brands to offer better loyalty programs (48%) more than they want commitments to steady prices (30%). Dunkin Donuts is a great example of a brand finding unique ways to recognize loyalty. #adage #inflationnation #why #dunkindonuts
Behind Dunkin’s new big-moment marketing approach
adage.com
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Chief Strategist | Experiential Marketing | Digital | Growth | Board Member | Speaker | Advisor | Author | Technology + Marketing | Leadership & Culture | Adjunct Professor
Marketing evolution. From a transactional off-the-shelf distribution model. To experiential create-cultural-moments relationship model.
Cheez-It Keeps Looking For Buzz With Cheez-In Diner
mediapost.com
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How Domino’s Turned Shrinkflation Into a Marketing Win – And What Your Business Can Learn From It Domino’s Pizza is taking a stand against the trend of shrinkflation with its clever “Moreflation” promotion, offering customers more pizza for the same price. In an era where 68% of consumers switch brands when they notice product downsizing, Domino’s is flipping the script. From September 9-29, customers can upgrade a medium pizza to a large without any additional cost, presenting itself as a champion of value. While Domino’s clever marketing appeals to consumer frustrations, it’s also a strategic play on “spaving” (spend more, save more) tactics. However, not everyone is convinced. Consumer advocate Edgar Dworsky called it a “short-term gimmick,” suggesting real value would mean more toppings or cheese for the same price. It’s worth noting that just last year, Domino’s itself was a shrinkflation culprit, cutting the number of wings in its deals. For businesses, this campaign is a masterclass in using consumer pain points as an opportunity to engage. While not a permanent solution, Moreflation is a bold reminder that aligning your brand with customer concerns can lead to positive buzz and brand loyalty. To emulate Domino's success, businesses should focus on addressing consumer pain points in creative and value-driven ways. It's not just about promotions – it’s about creating an authentic story that resonates with your audience. #Strategy #Ecommerce #Marketing #Shrinkflation #Moreflation #CustomerExperience #Dominos https://lnkd.in/e32fVF4E
Domino’s counters shrinkflation with Moreflation promotion
retailbrew.com
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What is a perfect serve? Whether you call it ‘signature serve’, ‘classic serve’ or – our preferred option – the ‘perfect serve’, we define it as: 🍸A hero drink that perfectly showcases a brand’s quality, the house style of its liquid, and its consumption occasion. 🍸 Captured in a beautiful serve that can be consistently delivered to a high standard in any channel, at any touchpoint. 🍸Used to encapsulate a brand’s wider serve strategy and get both bartenders and consumers past that first hurdle – getting liquid on lips and helping them connect with the brand. Read our intelligence report here to learn more. https://lnkd.in/eqw3S-rx #perfectserve #drinksindustry
IR The Power of the Serve Volume 2 — Wonderworks | London Drinks Marketing Agency
wearewonderworks.com
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Creative multitasker, specializing in writing content, communications, and graphic design, all to help provide a stellar experience and bring people closer together.
These days, where are you not seeing a snack wrap being offered? Oh wait, McDonald's! Talk about a market miss. A good reminder to listen to what your customers want and that if you don't offer it, one of your competitors certainly will. #marketing #consumerinsights #consumerresearch #knowyourcustomer #knowyourmarket
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Article Alert! 📄 🚨 PepsiCo's Loyalty Strategy: A Deep Dive with Rich Long, CLMP During Stampix's recent webinar "Loyalty for FMCG: Myth or Must-Have", Rich Long shared insights into evolving loyalty strategies for global brands. Inspired by the debate and questions from the participants, we collaborated to write this article around Loyalty Strategy for FMCG brands. Subjects discussed in this article are: 🔍 Connecting the dots between portfolio brands 🔍 The role of FMCG Loyalty Programs 🔍 Balancing Reach and Loyalty 🔍 Learning from other brands 🔍 A strategic approach to Loyalty Link for the full article is below! 👇 https://lnkd.in/ezffWePx #BrandLoyalty #FMCG #CustomerEngagement #LoyaltyPrograms #DirectToConsumer
PepsiCo's Loyalty Strategy: A Deep Dive with Rich Long
https://business.stampix.com
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Chamberlain Coffee has been on an absolute tear over the last few years, paving the retail playbook for influencer-founded brands. The person behind it all? Elizabeth Ahern, their former CMO. Here’s how Liz helped expand Chamberlain Coffee into Walmart, Target, and Whole Foods. ⬇️ A few months into joining Chamberlain Coffee in 2022, one of her initial tasks was figuring out why their Walmart launch was not going as planned. After some research, they learned they had launched the wrong product (a low sugar, better for you drink) in the wrong location, and developed a new product more suited for the Walmart shopper. They addressed it head on and amplified the relaunch with video content featuring Emma Chamberlain, who announced the reformulation on her own channels. The result? Lots and lots of learnings - and saving the low sugar edition for a future rollout in Whole Foods, where customers are more likely to reach for a lower sugar beverage. After successfully launching in Walmart and leading 2 new launches in Whole Foods and Target, Liz developed a playbook to successfully guide retail launches: Step 1. Nail the product, packaging, pricing, and promotional strategy - this should be the very first step. Step 2. Understand who your core customer is, how and when they shop, what aisles they go down, etc. Then determine how you’ll drive awareness for them. Step 3. Think through how you’ll drive trial for someone who has never heard of your brand. Step 4. Turn to field sampling. Then close the loop through offering in-store coupons or redemption opportunities for consumers. Step 5. Get incremental points of distribution within the retailer - this can look like end caps or even off-shelf displays. Step 6. If you can, invest in a merchandising team. While they can be expensive, they make all the difference, especially in beverage. Retail aside, Liz strongly believes that having a DTC channel remains important for brands, so they can continue to: - Nurture sales through email and SMS - Launch new products prior to retail launches in limited runs - Have more data to inform future sales decisions The next chapter of Liz’s career is taking off, and she’s ready to take on freelance clients. If you’re a DTC brand looking to break into retail or drive trial of your product, we couldn’t think of a better person to turn to than Liz.
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EVP, Creative at Tracy-Locke
5moYESSSSS. Always love partnering with you all!🥇🥇