BOGOs are a win-win! Consumers get a great deal. Businesses get cash. It's that simple. Kona will likely turn all their inventory with this liquidation promo, They are boosting their bank account (in a good way). Turning "stale" inventory into cash, Which they can use to invest in other parts of their business. Sure, there will be a hit to their margins, So, optically, it might not look great. But who cares, because they are fighting to be in business for another day! Is anyone seeing any better BOGOs out there this holiday season? #cashconversion #inventoryturn
E-Com Investor & Podcast Host | Multiple Exits| Avid Golfer, Biker + Hiker | Dad Of 3 | CEO + CMO | Mastermind Host
If you feel like you haven’t moved as much inventory as you thought you would this year… I’m going to guess that you’re not alone 🤦♂️ I’m pretty sure I’ve never seen $3-6k bikes on BOGO 😂😂 Anyone else have some thoughts on this one today? Me? There must have been a better way to position the offer… like BOGO? Really? Anyway… thoughts? 👇🍻
