The Trade Desk’s Post

Inside this edition of The Current: - With soaring viewership of last week’s presidential debate, Warner Bros. Discovery’s Max demonstrates why it’s betting on news, sports and live content as the cornerstone of its streaming strategy going forward. - German agencies see a boost in sales for their clients using the power of first-party data in connected TV (CTV) environments. - Ads leveraging consumers’ financial transactions could change the game. But is retail media getting too crowded? - In a recent op-ed, dentsu’s Zac Selby outlines seven ways marketers can make their media-buying approaches more sustainable.

Since launching our HEART Giving and Volunteer Programs last year, we’ve been exploring ways to expand our global impact. This week, we brought our employees together for our first HEART Volunteer Day — a coordinated effort where we united worldwide for a day of service. This was a grassroots effort designed to reflect our values throughout the experience. From providing food to those in need to beach clean-ups, our employees came together to make a positive impact in their local communities and enjoy a memorable day together. #WeAreTheTradeDesk

The Best of the Open Internet includes the most popular and engaging digital destinations, across all digital channels (including web, connected TV, digital audio, etc). It also assesses the advertising experience of each of these destinations. Want to see the full list? Find it in The Sellers and Publishers Report: https://bit.ly/3yJBm0A

For marketers, influencing consumers without annoying them has always been a challenge. Ideal frequency has traditionally been hard to discern, especially in today's fragmented digital landscape. We dispel some common myths about media buying and reaching the right audience with the right frequency.

Did you know you're missing out on 46% of Dollar General's hard-to-reach rural customers if you only buy broad-based demographic segments through third-party data providers? Find out what we discovered in our research, and how to reach Dollar General's customers in your next campaign.

Inside this edition of The Current: - How brands like Walmart and McDonald’s are using data-driven insights to enhance the customer journey and to “connect with consumers in culturally relevant ways.” - As U.S. political CTV ad spend is projected to rise to new heights, campaign managers for the presidential candidates see its potential for the upcoming election. - Nine's Jordan King explores the importance of premium content, the programmatic opportunity around the Paris 2024 summer games and the future of Australian TV ad buying. - Marketers and publishers navigating the fragmented identity and privacy landscape in the Asia-Pacific region find success with UID2.  

Our research shows that consumers spend more time with premium content on the open internet than with UGC on walled gardens. While walled gardens still command the bulk of spend, that's changing. Our Founder and CEO, Jeff Green, shares why advertisers now have scaled alternatives on the open internet.