The Trade Desk’s Post

Connected TV is a driving force in how we think about authentication, identity, the use of retail data, relevance, and attribution in advertising. While it may not be as apparent as a global financial crisis or pandemic, The Trade Desk Founder and CEO, Jeff Green, believes we're now in the middle of another great disruption, driven by major tectonic shifts within the ad tech industry.

Connected TV is a driving force in how we think about authentication, identity, the use of retail data, relevance, and attribution in advertising. While it may not be as apparent as a global financial crisis or pandemic, The Trade Desk Founder and CEO, Jeff Green, believes we're now in the middle of another great disruption, driven by major tectonic shifts within the ad tech industry.

Connected TV is a driving force in how we think about authentication, identity, the use of retail data, relevance, and attribution in advertising. While it may not be as apparent as a global financial crisis or pandemic, The Trade Desk Founder and CEO, Jeff Green, believes we're now in the middle of another great disruption, driven by major tectonic shifts within the ad tech industry.

Connected TV is a driving force in how we think about authentication, identity, the use of retail data, relevance, and attribution in advertising. While it may not be as apparent as a global financial crisis or pandemic, The Trade Desk Founder and CEO, Jeff Green, believes we're now in the middle of another great disruption, driven by major tectonic shifts within the ad tech industry.

Would you like to learn more about new trends in advertising, media and entertainment for 2024? Join Andy Jones, Head of UK Sales at Samsung Ads Europe and David Fisher, Head of Industry for Media and Entertainment at Snowflake on the 30th January as they cover: - Why 2024 is a significant year in TV. - Technologies shaping the industry. - Data science and how it is optimising content delivery. - Data privacy and governance remains critical - How unifying consumer data across tools, teams and technologies provides a competitive advantage. Make sure to save your seat: https://lnkd.in/eNiZKH-E #CTV #mediatrends #Data

Are you still comparing ConnectTV cost with Terrestrial TV Channel Buy? It might not be the right metric for comparison. Retail media is gaining traction, but there are still concerns about data privacy. Luckily, there are solutions available to help navigate this space. Reach out to me to learn more. Follow me for the latest trends and insights. #connected #retailmedia #firstpartydata #dataexchange

Exciting news, folks! According to eMarketer's 2023 report, Mobile and Connected TV (CTV) are set to conquer more than three-quarters of digital time spent in the U.S. 🚀 It's Time to Action! #DigitalTrends #Mobile #CTV #DigitalEvolution

What lies in the future for ConnectedTV and Retail Media?

The technology enables television viewers to purchase things inspired by on-screen programs in real time. Continue reading: https://buff.ly/4aclxfX #InteractiveTV #RealTimeShopping #TVCommerce #TechInnovation #DigitalIntegration #ConvenienceShopping #FutureTech #Solelyweb