The Trade Desk’s Post

Since launching our HEART Giving and Volunteer Programs last year, we’ve been exploring ways to expand our global impact. This week, we brought our employees together for our first HEART Volunteer Day — a coordinated effort where we united worldwide for a day of service. This was a grassroots effort designed to reflect our values throughout the experience. From providing food to those in need to beach clean-ups, our employees came together to make a positive impact in their local communities and enjoy a memorable day together. #WeAreTheTradeDesk

The Best of the Open Internet includes the most popular and engaging digital destinations, across all digital channels (including web, connected TV, digital audio, etc). It also assesses the advertising experience of each of these destinations. Want to see the full list? Find it in The Sellers and Publishers Report: https://bit.ly/3yJBm0A

For marketers, influencing consumers without annoying them has always been a challenge. Ideal frequency has traditionally been hard to discern, especially in today's fragmented digital landscape. We dispel some common myths about media buying and reaching the right audience with the right frequency.

Over the last year, the ad world has been discussing the role of made-for-advertising websites, the value of user-generated content, and the future of journalism on the open internet. In the midst of these conversations, we've been hard at work building and shipping new innovations. These innovations, including Kokai — our new UI — have already started positively impacting the industry, as evidenced by the notable campaign results reported by the traders using our new tools.

Did you know you're missing out on 46% of Dollar General's hard-to-reach rural customers if you only buy broad-based demographic segments through third-party data providers? Find out what we discovered in our research, and how to reach Dollar General's customers in your next campaign.

Inside this edition of The Current: - How brands like Walmart and McDonald’s are using data-driven insights to enhance the customer journey and to “connect with consumers in culturally relevant ways.” - As U.S. political CTV ad spend is projected to rise to new heights, campaign managers for the presidential candidates see its potential for the upcoming election. - Nine's Jordan King explores the importance of premium content, the programmatic opportunity around the Paris 2024 summer games and the future of Australian TV ad buying. - Marketers and publishers navigating the fragmented identity and privacy landscape in the Asia-Pacific region find success with UID2.  

Audience-first strategy, more accurate measurement solutions, AI-enhanced media buying — discover traders’ predictions for the future and how we're leading the way: https://bit.ly/3VCtdnB