For V. With
(Inspired by MANY real life events over the last 11 years of running an agency.)
—
Some may call it semantics, and I’m sure this topic has been covered before, but since it has bothered me for years I want to add my humble perspective to the conversation.
This one has always bothered me to my core.
UNFOLD currently has somewhere in the realm of 150+ members on the team.
Not one of them works *FOR* Daniel Weisinger and I.
Everyone works *WITH* Daniel and I, or better said, we work along side one another.
This is such an important distinction because the team that exists at UNFOLD do not exist to prop up our Fabergé egos.
Truth be told I actually don’t want to hire anyone that wants to work FOR us.
Working FOR us suggests subordination and all the heady power dynamics that accompany it.
None of which give us an advantage over competition or make the company vastly stronger.
Working WITH on the other hand speaks to the mutual respect we covet, and communicating with everyone as equals.
We want the team to feel okay to disagree with us when necessary.
We want the team to feel okay to take a big swing and not live in fear of a miss.
We want the team to know that we’re in it with them.
We want the team to know that we win together and we lose together.
(I can list so many more, but I gotta wrap this up.)
Most important to me is that working WITH honors all the hard work, late nights, and battles fought (won or lost) that we have seen together over the years. I count my blessings that we have had the privilege of working along side some the most intensely smart, talented, driven, passionate and dedicated mother-funkers on the planet.
(Got a little carried away bragging on the team a little.)
Daniel and I, we ain’t the CEOs managing from afar via a P&L. We are proud on the ground operators, grinding it out most days to move the needle to accomplish the business objectives at hand.
This only happens by working WITH the team.
Producer
5moCongratulations on receiving 3 nominations. This is quite impressive!