Have you got the tea on social listening? 🍵 Then it’s time to spill because we want to hear it! Every year we produce the State of Social Listening Report - the Social Intelligence industries' most comprehensive report on how social listening is used in brands, organisations, and agencies. But to do this we need the lowdown from you. If you use social and internet data in your work, lead a team, are building a social listening department or agency, basically if you so much as get a whiff of social listening in your work we want to know your thoughts. If you’ve read our past State of Social Listening Reports, you’ll know how handy it is to benchmark your work, get more buy-in or budget for social listening activities, increase headcount, innovate use cases and educate their senior leadership on the importance of social listening. But first, we need all the gossip from you. So get the kettle on, make a brew and spill! Give us the lowdown on what social listening looks like for you here 👉 https://lnkd.in/egfv7fHW #SocialIntelligence #SocialListening #Data #Insight #StateOfSocialListening #Report
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📢 Share your voice in the 2024 State of Social Listening Survey! We're supporting The Social Intelligence Lab's annual survey, the go-to report for insights into the social listening industry. 🔍 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲? Your input is crucial for setting industry benchmarks, securing buy-in for social listening, and showcasing its value to businesses. ⏱️ 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲? Spend just 10-15 minutes on the survey: https://lnkd.in/g2nD4sAu 🎁 𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂? Complete the survey to get a chance to win tickets to the Observe Summit in Chicago. Social Listening Experts, your insights matter! #SocialIntelligence #SocialListening #StateOfSocialListening
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UKs first Dr of Social I Digital Anthropologist I Social Intelligence I Data IQ 100 20/21 I Greenbook Futures 23
🚨🚨 We WANT to hear from all different kinds of SOCIAL LISTENING TOOLS. If you're a social listening provider or if your platform analyses social data (even though you wouldn't want to use the term social listening to describe what you do) we want to hear from you. Social listeners, we're keen to hear what platforms you use, have been looking at, or heard of before. What's all of this for? We're currently working on a market landscape of the social intelligence industry (*we'll publish and promote this landscape so we want to see as many vendors as possible. Local ones, global ones - everyone). I'm tired of seeing all our solutions lumped together under "social analytics" or "social media measurement" in all the other tech landscapes (MarTech, ResTech, CommsTech). Our industry has matured, and solutions are fragmenting - we need better classifications. Not only will it help demonstrate the diversity of solutions in the industry and what the differentiation between categories is, it will also help buyers compare like for like solutions. Please, share the platforms you're currently using or ones you've heard about. We currently have over 300 in our database but I'm sure there's more we're missing. #sociallistening #socialintelligence #tech #techcompanies *Edited to add context
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Engagement Lead Social Media @ Ableton, Music Producer, Linguist and Communication Professional.
I find myself often explaining what Social Listening is, which is not just sitting there and monitoring online conversations. The biggest marketing impact happens when you know the difference between proactive and reactive listening, which is often about recognizing patterns and asking the right questions in (online) conversations. Thanks Dr Jillian Ney for bringing more awareness to this discipline. #sociallistening #socialmedia #marketing
UKs first Dr of Social I Digital Anthropologist I Social Intelligence I Data IQ 100 20/21 I Greenbook Futures 23
Have you ever wondered why some companies treat social listening as a costly chore while others can use it to drive real business value? 🤔 Let’s dive into the biggest mistake companies make with social listening – and more importantly, how YOU can avoid it. 🎥 Watch the full video now to learn: 🚨 Why businesses often fall into the RRP trap (Risk, Reputation, Performance) 🌐 The key shift from reactive to proactive social listening 📈 How deep consumer and human insights can transform the relevancy of your social listening program 📊 The surprising power of stories and “vibes” over metrics By moving beyond the basics social listening can become a secret weapon of valuable insights. 💪 🔍 Why This Matters: Social listening isn't just a task. It's a career, a professional practice that requires creativity, persistence, and deep thinking - what I call social intelligence. That’s what elevates the role of social listening from a business cost center to a value driver. 📅 Join Us: To explore these insights further, we're hosting the Observe Summit in Chicago on October 3rd. Meet 250+ social intelligence professionals and learn how to push the boundaries of social listening. Don’t let your social listening efforts go to waste. It’s easy to transform them 🚀 Get your tickets for Observe Summit today 👇👇👇 https://lnkd.in/guvuimv5 #SocialListening #BusinessStrategy #ConsumerInsights #Marketing #ObserveSummit #OS24 #DeepSocialListening #MarketingStrategy
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Final call for all social listening and intelligence experts to participate in the annual State of Social Listening Survey 2024 by The Social Intelligence Lab 📣 The study will be open until 23:59 EDT on August 18th. Why is it important? 👉 Social intelligence is an emerging discipline, and the State of Social Listening report helps it move forward 👉 The report gathers strategic insights on how social listening is being used in brands and agencies 👉 It helps to educate the world and your senior leadership on social intelligence - It’s the beating pulse of social listening trends and dynamics. Your expertise is vital to creating a comprehensive report that benefits everyone in this field and helps you make a clear business case for more investment in your social listening work! Every year, SILabs releases this industry report, which helps to benchmark performance and gain insights to elevate social listening strategy and Exolyt is a proud member of the community and supports its initiative, as it promotes the value of social listening and fosters relevant buy-in. So, participate now and also get a chance to win tickets to the Observe Summit in Chicago or join virtually 🎉 https://lnkd.in/egfv7fHW #sociallistening #silabs #survey #exolyt
State of Social Listening Survey | The SI Lab
thesilab.com
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Ever since I started working in this line of business and delved deeper to understand and explain the value of social listening, I've encountered multiple prejudices against social listening practice in general. Dr Jillian Ney explains them perfectly here and highlights the importance of utilizing people and time to understand the social context rather than metrics alone. In her words, 'How the culture in which we all operate and interact with impacts thoughts and behaviours'... exploring them, we can 'already advance our social listening practice' because it helps to understand the 'motives behind the communications, identify needs, and build a deeper knowledge around the organization of the people you serve and lives they live'.
UKs first Dr of Social I Digital Anthropologist I Social Intelligence I Data IQ 100 20/21 I Greenbook Futures 23
Have you ever wondered why some companies treat social listening as a costly chore while others can use it to drive real business value? 🤔 Let’s dive into the biggest mistake companies make with social listening – and more importantly, how YOU can avoid it. 🎥 Watch the full video now to learn: 🚨 Why businesses often fall into the RRP trap (Risk, Reputation, Performance) 🌐 The key shift from reactive to proactive social listening 📈 How deep consumer and human insights can transform the relevancy of your social listening program 📊 The surprising power of stories and “vibes” over metrics By moving beyond the basics social listening can become a secret weapon of valuable insights. 💪 🔍 Why This Matters: Social listening isn't just a task. It's a career, a professional practice that requires creativity, persistence, and deep thinking - what I call social intelligence. That’s what elevates the role of social listening from a business cost center to a value driver. 📅 Join Us: To explore these insights further, we're hosting the Observe Summit in Chicago on October 3rd. Meet 250+ social intelligence professionals and learn how to push the boundaries of social listening. Don’t let your social listening efforts go to waste. It’s easy to transform them 🚀 Get your tickets for Observe Summit today 👇👇👇 https://lnkd.in/guvuimv5 #SocialListening #BusinessStrategy #ConsumerInsights #Marketing #ObserveSummit #OS24 #DeepSocialListening #MarketingStrategy
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UKs first Dr of Social I Digital Anthropologist I Social Intelligence I Data IQ 100 20/21 I Greenbook Futures 23
Have you ever wondered why some companies treat social listening as a costly chore while others can use it to drive real business value? 🤔 Let’s dive into the biggest mistake companies make with social listening – and more importantly, how YOU can avoid it. 🎥 Watch the full video now to learn: 🚨 Why businesses often fall into the RRP trap (Risk, Reputation, Performance) 🌐 The key shift from reactive to proactive social listening 📈 How deep consumer and human insights can transform the relevancy of your social listening program 📊 The surprising power of stories and “vibes” over metrics By moving beyond the basics social listening can become a secret weapon of valuable insights. 💪 🔍 Why This Matters: Social listening isn't just a task. It's a career, a professional practice that requires creativity, persistence, and deep thinking - what I call social intelligence. That’s what elevates the role of social listening from a business cost center to a value driver. 📅 Join Us: To explore these insights further, we're hosting the Observe Summit in Chicago on October 3rd. Meet 250+ social intelligence professionals and learn how to push the boundaries of social listening. Don’t let your social listening efforts go to waste. It’s easy to transform them 🚀 Get your tickets for Observe Summit today 👇👇👇 https://lnkd.in/guvuimv5 #SocialListening #BusinessStrategy #ConsumerInsights #Marketing #ObserveSummit #OS24 #DeepSocialListening #MarketingStrategy
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I love what Dr Jillian Ney is saying because she emphasizes the importance of the "why" and "how" vs. the "what" when referring to marketing research/social listening. What to do with the "why" and "how" is an expertise and leads to new products, pivots and/or business strategy. It takes "customer discovery" to another level of understanding. MisTee Wants To Know #IwantMisTeePRO Greg Isenberg
UKs first Dr of Social I Digital Anthropologist I Social Intelligence I Data IQ 100 20/21 I Greenbook Futures 23
Have you ever wondered why some companies treat social listening as a costly chore while others can use it to drive real business value? 🤔 Let’s dive into the biggest mistake companies make with social listening – and more importantly, how YOU can avoid it. 🎥 Watch the full video now to learn: 🚨 Why businesses often fall into the RRP trap (Risk, Reputation, Performance) 🌐 The key shift from reactive to proactive social listening 📈 How deep consumer and human insights can transform the relevancy of your social listening program 📊 The surprising power of stories and “vibes” over metrics By moving beyond the basics social listening can become a secret weapon of valuable insights. 💪 🔍 Why This Matters: Social listening isn't just a task. It's a career, a professional practice that requires creativity, persistence, and deep thinking - what I call social intelligence. That’s what elevates the role of social listening from a business cost center to a value driver. 📅 Join Us: To explore these insights further, we're hosting the Observe Summit in Chicago on October 3rd. Meet 250+ social intelligence professionals and learn how to push the boundaries of social listening. Don’t let your social listening efforts go to waste. It’s easy to transform them 🚀 Get your tickets for Observe Summit today 👇👇👇 https://lnkd.in/guvuimv5 #SocialListening #BusinessStrategy #ConsumerInsights #Marketing #ObserveSummit #OS24 #DeepSocialListening #MarketingStrategy
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Any brand worth its salt wants to understand its customers better. What makes them tick? What do they want? And importantly, what do they think of your brand? Social listening can help answer these questions. So, if you aren’t already listening, why not? As a relatively new field, social listening is often overlooked or even dismissed as something only big brands are capable of. But whatever your size or budget, there are plenty of tools and resources around that can help you: 👉 Gain valuable insights about customers 👉 Get insight into your own brand awareness 👉 Stay up to date on the competition 👉 Handle crisis management effectively Whether you are new to social listening, want to develop your skills, or simply want to connect with the social listening community, The Social Intelligence Lab is the space you’ve been looking for. So listen up and turn your social data into insight you can use. Find out more at https://thesilab.com/. #sociallistening #insights #socialdata
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📢 Unlock the Power of Social Listening in 2024! 📊 Did you know that brands only control 1.5% of brand-related discussions online? Social listening is the key to understanding the other 98.5%! 🗣️ In a world where real-time insights can drive profitability, social listening tools are your best friend. According to the Brandwatch survey, 76% of marketers are already on board with the benefits of social listening. It's all about gaining an edge with data-driven strategies and managing your online reputation proactively. So, in 2024, let's harness the power of social listening to understand consumer preferences, intent, and feedback. Are you ready to dive deep into the world of insights and make informed decisions? 📈 #SocialListening #MarketingInsights
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Not getting the results you need from social listening? 🗞️ Newsflash 🗞️ It might be your search. Save this ‘lil guide to help you search more effectively. It’s all about using Boolean logic, which isn’t as intimidating as it sounds! All you have to do is learn a few keywords and symbols to help you narrow (or expand) your search parameters—so you get the *right* data. Take a read and you’ll pick it up in no time… with a little practice in Hootsuite. Start using your new skills here: https://ow.ly/CYbG50T1AIR
