The Social Intelligence Lab’s Post

⭐SI Insider 50 Winner’s Story⭐   Next up, we have our #SIInsider50 Winner, Dan Rucolas at Kraft Heinz. Dan is one of our #BoldBrand experts and has spent his entire career with Kraft Heinz, where he has developed a deep passion for their brands and consumers 🙌   Dan feels fortunate that his work is still meaningful and rewarding, after many years in the same field. As Lead for Social Listening & Intelligence, Dan provides functional expertise to increase awareness and adoption of social insights capabilities and value across their North American business. Dan takes a tactical and strategic approach in his role and his overall goal is to drive adoption and hands-on use of social listening beyond his team💪   IT was the first area of work that Dan got into and early in his career he had the opportunity to develop and strengthen his technical skills, including software development, systems design/architecture, and Business Intelligence (BI). The SQL and VB skills he developed then have certainly been very helpful for query writing for social listening.   We asked Dan, what is his favourite data source to use and why? “I’ve become a big fan of Reddit over the past few years. As we’ve taken on more social listening projects to understand culture and fandoms, the amount and quality of conversations available on Reddit has been valuable. People are turning to Reddit, and other Forums, to connect with people with similar interests, or sometimes personal challenges. I’ve found myself reading through Reddit whether for brands or macro-topics (i.e. Inflation), and have come across some very real and powerful insights. I feel that when looking to better understand consumer or human behaviour, Reddit is full of very specific and robust conversations.”   Read more about Dan here 👉 https://lnkd.in/eErcztPc #SIInsider50 #Winner #SocialListening #Socialintelligence #SocialData

This week one of our clients at NewGen asked us how they can become a cultural phenomenon - not an easy feat in an ever-changing social media landscape and quite literally billions of pieces of content to choose to watch and engage with. So how did we approach this ask? 1. We started with the data - to stand out on social you need to break through the noise and resonate with a community, in order to do this you need to understand your community 2. We leveraged culture - once we'd taken the time to understand our audience, we could find the sub-territories to tap into, working our way authentically into moments that mattered. 3. We took a bold and more importantly, a purposeful approach. Brands either need to stand for something bigger or create a noisy fun moment that breaks away from the daily grind of life to resonate deeply. Authenticity is crucial - audiences can spot insincerity from miles away. 4. We iterated - we wanted to be everywhere, but selectively - it's important that your message lands in a way that is meaningful to the moment and the platform - understanding the audience's behaviours and motivations during moments and on social platforms was key here. To become a cultural phenomenon in 2024, you need to be daring, purposeful, and deeply connected with your audience. It’s about creating an emotional bond that goes beyond transactions. Are you ready to transform your brand into something unforgettable? Did this resonate with you? How about you come work with us? We're hiring! #BrandStrategy #CulturalPhenomenon #DigitalMarketing #SocialMarketing #SocialMedia #Innovation #CommunityBuilding

Those who told you engagement and numbers are vanity metrics sold you a lie. A few months back, my engagement took a sink. It was a tough pill to swallow, especially when a potential gig slipped through my fingers. Not one but three🥹🥺 The words I heard was “you currently have a low engagement and visibility we can't consider you” It was a wake-up call. Let me burst your bubbles. Numbers matter too. They're the language of many businesses, the metrics that measure success are what they can see. A strong follower count can boost credibility and open doors to new opportunities, yeah. But let's not overlook the importance of proper engagement. Engagement is the heartbeat of a thriving online community. Likes, comments, and shares are more than just vanity metrics; they're indicators of connection. When people interact with your content, it shows they care. It's a testament to the value you provide. A balanced approach is key. Boosting numbers without fostering engagement is like building a house on shaky ground. Contrarily, prioritizing engagement without considering reach and numbers can limit your impact. Remember, behind every number is a person. By focusing on building genuine connections, content that resonates, good numbers and delivering value, you'll not only grow your audience but also create a loyal community that supports your success. Everything is needed, numbers, reach and building connections through engagement, don't leave anyone out. Especially when your niche depends on it. Do you agree? Share your thoughts #Tuesdaythoughts #Newweek

🌟 Diving into the world of social media management? Prepare to join the ranks of the 77% of social media marketers who report fulfilling careers. As someone who's navigated these waters, I can assure you it's a realm where creativity meets strategy, and where the digital pulse of society comes alive in your hands. 🎯 With an interview on the horizon, let's dissect what it takes to shine: - You'll need a marriage of analytics and artistry – showing a grasp on metrics is non-negotiable, but so is demonstrating how you've woven compelling narratives from threads of online discourse. - Engagement isn't just a buzzword – it's your currency. You'll be expected to articulate strategies that not only gather crowds but also foster community and conversation. - Stay ahead of the curve – platforms evolve, trends emerge and fade. Your ability to adapt and predict sets you apart from the competition. 🔍 Interviewers are no longer satisfied with recitations of best practices; they thirst for proof of innovation and influence. They're looking for storytellers, data scientists, brand champions, and community builders all rolled into one. It’s clear that the role of a social media manager has transcended its initial scope, melding into a position that is both demanding and rewarding. Stepping into the interview, approach each question as an opportunity to showcase your vision, versatility, and value. 🤝 Remember, behind every statistic is a narrative waiting to be crafted, behind every follow is a potential brand advocate – as a social media manager, you hold the tools to sculpt the voice and community of a brand. Good luck to all aspiring social media maestros. Looking at the insights from Digital Agency Network, it’s clear that the industry is ready for fresh ideas and sharp minds. #SocialMediaManagement #CareerGrowth #InterviewPreparation #DigitalMarketingSuccess

Creating an effective Social Media Team 🚀 It requires recognizing the unique value each member brings to the table. Today, I want to shine a spotlight on the diverse roles and functions that make our team not just functional, but exceptional. 🌟 Leads or Strategists set the compass, guiding our direction with insights-driven plans that align with our business goals. Their vision shapes our social media's future. 🔍 Content Creators are the heart, crafting compelling stories that resonate with our audience. Through videos, images, and text, they turn ideas into reality, captivating our followers. 📊 Analysts delve into data, unearthing the gold nuggets of insight that inform our strategies. Their expertise ensures we're not just guessing but making data-driven decisions. 💬 Community Managers are the soul, fostering engagement and nurturing relationships. They're on the front lines, engaging with our audience and building a community around our brand. 👁️ Social Exec and/or Managers ensure consistency, safeguarding our brand's voice and image across all platforms. They keep us true to our identity, no matter where we are online. Each role, from strategists to community managers, plays a pivotal part in our success. Together, we're more than just a team; we're a symphony of skills, each playing our part in harmony to achieve our shared vision. #TeamAppreciation #SocialMediaTeam #DigitalMarketing #TeamworkMakesTheDreamWork

A Day in the Life of a Social Media Manager... Let’s take a moment to celebrate the superheroes behind every brand’s online presence: social media managers! People often think we just schedule posts and call it a day, but in reality, we’re part: ▪️data analysts, ▪️content creators, ▪️customer service reps, ▪️community managers, and ▪️even crisis managers when things get tough. We wear many hats; and we do it all with grace. To every social media manager out there: You’re incredible 🌹 And to businesses thinking we just “post stuff”: it’s time to see the bigger picture. We help you build relationships, engage your audience, and drive real results. Need someone who truly understands your brand and takes it to the next level? We’ve got you! Reach out to a social media manager, today! P.S: mention and celebrate the social media managers you know! WCW: Christabel Chiamaka Livinus Follow and tap on 🔔 #socialmediamanagers #socialmedia #businessowners #wcw #socialmediamanagement #founders

The average LinkedIn user has around 400 connections. If just 25 employees share a post, it could reach a new audience of 10,000 people! ↓↓ *enter Employee Advocacy* When your employees share company content, you're not just reaching their immediate network—you're tapping into a vast pool of potential followers who might not have encountered your brand otherwise. Whether it's company updates, blog posts, product launches, or other content, each employee becomes a mini-broadcasting station, extending your brand's reach exponentially. It's like turning your workforce into a powerful, organic marketing engine, boosting your brand's visibility and credibility... ...without the hefty price tag of traditional advertising!! It's like sitting on a goldmine when in reality you could be making WAY MORE brand impressions. Quite literally! Get the full scoop on how brands like Starbucks, Dell Technologies and Reebok are leveraging Employee Advocacy in a meaningful way → https://lnkd.in/eEDQfuC3 ______ Data Sources https://lnkd.in/epqdq3Ft https://lnkd.in/e7FryrEW

90% of my time I am a 📊👩💻📅🗂️ marketing girlie, so my job is often to #CutTheFluff! You might be thinking “What is she talking about? 🤔" If you are familiar with marketing-related TikTok videos, you've likely come across the 🌸💗🤳🎨 marketing girlie vs. 📊👩💻📅🗂️ marketing girlie content. You probably also have an idea of the challenges involved in transitioning from an all-in-one creative generalist to a data-focused paid media professional. Because this is what I did not so long ago. 😊 At first, it felt like I was cutting away the fluff and I was sad to see that nice, fancy padding made of visuals, social media trends and constant creative brainstorms go away. But I soon realized it’s not a debate between creativity and analytics. It’s always been about creating engaging messages and putting them in front of the right audience with both creative and analytical approach. ➡️ I can reach potential candidates who are looking for jobs that offer flexibility to prioritize their family, hobbies, studies, or social life with great opportunities. ➡️ I can help C-level decision-makers find solutions that help them better manage their workforce and create the best workplace for their employees. ➡️ I can make valuable content (like articles about women’s empowerment, effective DEI goals, data-driven HR solutions, and more) widely available. (And this is just a quick snapshot of projects where Kelly’s marketing teams cut the fluff to provide the best possible experience.) What matters most is finding the right combination of supporting the business and reaching my ultimate end goal: ✨ effectively connecting with the target audience. ✨ It’s not always easy, but it’s part of the job. And I can't achieve this by focusing on the fluff. I have to prioritize honest talk and straightforward solutions that are backed by numbers and analytics. This is what all my colleagues at KellyOCG do every day, whether they’re working in client-facing positions, recruitment, operations, data analytics, marketing, legal or other teams. 🙌 This is why we started the #TrueTalkChallenge, where we share stories about removing the fluff to provide the best possible experience to both partners and candidates. (And this is also why I have this lovely ram, who represents this mindset while sitting on my desk every day 🐏 We kinda look alike tbh 😃) Anikó Slezák, whose story I loved, challenged me to share mine. Now I'm interested in what’s your #TrueTalk story, Marianna Horváth and Joana G.?

It's been a long week😊 Though I felt the week was slow😬, it started well and I was able to learn something new. One of the numerous things I get to do as a social media manager is analysis and this week I was able to discover a new way to visualize my data💃 Now all I want to do is refresh and prepare for the coming week. Cheers 🥂 to the weekend. I am Temitope Ayokunle , kindly follow and connect with me for valuable tips on social media and business. If you are looking to hire a social media manager, send a DM. I am also opened to collaborations, partnerships and gigs. DM and let's talk #becomealinkedinsuperstar #10dayschallenge #day3 #growwithLinkedin #linkedingrowth #socialmediamanager #dataanalysis #datatools #tgif #weekendmood

We’re thrilled to share the latest interview between Authority Magazine and our VP of Strategic Partnerships, Kate Grigal. While Kate’s career path wasn't always destined for marketing, we're grateful she found her way here! Her journey's given her unique insights into successfully running virtual events. 🔍 Here are some key takeaways! 🗝️ - Tailor Content: Make sure it resonates with your audience - Promote Ahead: Well-promoted events = a more engaged audience - Maintain Engagement: Plan interactive elements throughout your event - Invest in Moderation: Partner with experts like Social Factor Want to learn more about Kate’s story and insights? Click on the link below to read the full interview! 💡