The Social Intelligence Lab’s Post

⭐SI Insider 50 Winner’s Story⭐ Melissa Davies is Global Lead of Social Intelligence at Mondelēz International, and one of our #SIInsider50 #BoldBrand winners. Melissa leads the social intelligence efforts within Mondelez’s Global Insights & Analytics team, where she empowers insight and marketing teams across the organisation to harness social listening for deeper consumer understanding. Beginning her career as a journalist and transitioning through content development into market research, like so many of us, Melissa discovered social listening by chance, quickly recognising its potential to provide deep, actionable insights. Her work has been pivotal in developing social listening capabilities from the ground up at two different companies, demonstrating the the ability amazing impact of this data in understanding consumer behavior and trends. One of Melissa's proudest achievements is her induction into the first class of the Social Intelligence Insider Hall of Fame 👏, celebrating her contributions to the field and her ability to drive “a-ha” moments across teams by showcasing the potential of social data. Her experience has taught her the importance of focus—recognising that while there is a place for extensive social media monitoring programs, honing in on key areas can lead to more impactful, insightful outcomes. Melissa’s dream project involves integrating social listening with other data sets to uncover broader consumer trends and needs, going beyond brand mentions to grasp what truly matters to consumers. She always advocates for a balanced approach to using social data, emphasising the importance of qualitative insights alongside quantitative metrics to capture the full picture of consumer expression. While already using social listening for trendspotting, Melissa sees potential for significant growth in this area, especially with the advancements in generative AI technologies enhancing both accessibility and depth of analysis. Her favourite data source is Reddit, due to its detailed, person-to-person discussions that offer an unfiltered view into real consumer conversations, providing a rich layer of context beyond promotional dialogue. You can follow Melissa's groundbreaking work and connect with her here 👉 https://lnkd.in/eDt-Kkrq #SocialInsightsSpecialist #DigitalMarketing #SocialListening #SIInsider50 #Winner #MondelezInternational Audiense

⭐SI Insider 50 Winner’s Story⭐   Jessica Moore is not only Director of Social Listening & Data Analytics at Eli Lilly and Company, but also one of our amazing #BoldBrand #SIInsider50 winners. With a degree in communications at Indiana University in Bloomington, Jessica got her first job at an Indy based social listening start-up. Jessica helped the team understand how consumers were reacting to movie trailers and building a predictive model using social listening data. This job was a lightbulb moment💡for Jessica and marked the start of her 10+ year career in the social listening space. Lucky for us!   Jessica’s biggest achievement is when she successfully built the global social listening capability at a company with 40K+ employees. Over the years Jessica has worked to build a positive working environment that encourages a culture of collaboration, empowering each member of her team to effectively contribute their skills and expertise. Jessica strongly believes trust is the core of her collective success.   We asked Jessica what her favourite data source to use is and why? “I have found Reddit to be my go-to data source. There’s something uniquely insightful about the candidness you find there. I’ve observed that consumers are more willing to open up and be vulnerable about their medical concerns, turning Reddit into a treasure trove of robust insights. Navigating this channel has proven to be a valuable strategy in understanding and addressing their needs with authenticity.”   Learn more about Jessica here 👉 https://lnkd.in/e2cX7tpq   #SocialInsightsSpecialist #SocialListening #Socialintelligence #Winner Audiense

Here are 3 important things to know before working as a social media manager: It's More Than Just Posting: Social media management goes far beyond just scheduling pretty pictures and witty captions. You'll need to be a data analyst, strategist, and creative juggler all rolled into one. Here's what you'll likely be doing: Content Strategy & Planning: Developing a content calendar that aligns with brand goals and audience interests. Community Management: Engaging with followers, responding to comments and messages, and building a strong brand community. Analytics & Reporting: Monitoring social media performance, analyzing data to understand what resonates, and reporting results to stakeholders. The Work Never Stops: Social media is a 24/7 beast. Be prepared to stay on top of trends, respond to crises in real-time, and adjust strategies based on audience feedback. There will be evenings and weekends where you'll need to be present and engaged. Thick Skin is Key: The internet can be a harsh place. As a social media manager, you'll likely encounter negative comments and online criticism. Learn to develop a thick skin and focus on the positive interactions you build with your audience. #ContentStrategy #SocialMediaPlanning #BrandAlignment #AudienceEngagement #CommunityManagement #BuildingBrandCommunity #RespondingToComments #SocialMediaAnalytics #DataDrivenDecisions #ReportingResults #AlwaysOn #SocialMediaTrends #CrisisManagement #RealTimeResponse #WeekendWork #FlexibleSchedule #ButBePrepared #StayingEngaged #AudienceFeedback #AdaptingStrategies #OnlineCriticism #DevelopThickSkin #FocusOnThePositive #BuildingRelationships #ManagingNegativeComments #BuildingBrandAdvocates #SocialMediaChallenges #TheGoodTheBadAndTheUgly #ThrivingAsASMM

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Let's be honest—talking about analytics usually sends people running faster than mentioning you’re about to start a diet. But stick with me because I’ve found the unicorn of the analytics world: StatSocial. This isn't your grandma's analytics. This is the espresso shot your marketing strategy didn’t know it needed. Why all the fuss about StatSocial? Imagine navigating the Amazon with a compass that only points to where you've been, not where you're going. That's your current analytics tool. Now, picture having a GPS that not only guides you through the densest parts of the social jungle but also whispers sweet nothings about your audience's deepest desires. That’s StatSocial. Deep Audience Insights. This tool doesn’t just scratch the surface; it digs deep, uncovering the juicy secrets of what makes your audience tick. Interests, passions, behaviors—it’s reading their diaries without the guilt. Strategic Engagement. Moving on from the vanity metrics, StatSocial is having a backstage pass to your audience's true selves, helping you craft messages that hit home harder than a finale of Game of Thrones. Elevate Your Strategy. Whether you're the marketing world's equivalent of a seasoned rockstar or a hopeful newbie strumming the first chords, StatSocial tunes your strategy so every note resonates with your audience. Curious? You’d be bonkers not to be. Step right this way to see how StatSocial is making analytics not just interesting, but downright thrilling But why take my word for it? Dive into my no-filter review here and see how StatSocial is changing the game. https://lnkd.in/ehSBB4Ps 

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Recently, I noticed something interesting on my Instagram. I had been posting regularly, sharing content I believed would really connect with my audience. But when I checked my engagement, the results weren’t what I expected. Some posts I thought would perform well didn’t get much attention, while others I posted without much thought were getting more likes and comments. Curious about why this was happening, I decided to dive into the data. I looked at which posts were getting the most engagement, the time of day I posted them, and even the captions that seemed to resonate most. It turns out, the posts that performed the best were the ones where I shared more personal stories and behind-the-scenes moments—not just polished, curated content. This recent experience reminded me of the importance of trusting data over gut feelings. While I thought I knew what my audience wanted, the data told a different story. By leaning into those insights, I’ve been able to create content that truly connects with my followers and boosts engagement. It’s a lesson I keep coming back to: no matter how much we think we know, the data always has something valuable to say. #DataDrivenDecisions #PersonalGrowth #dataanalyst #usingdata