The Ryder Cup’s Post

Talk about an un-fore-gettable partnership!

Peripheral players: An untapped golf market Casual golfers often enjoy the game but don’t identify as golfers. Could this lack of identity be holding golf back from broader appeal? By recognising the needs of non-traditional golfers, we can attract a more diverse group of players into the game. What do you do to attract non-traditional golfers to your brand? Comment "NTG" if you would like to learn more about how we help golf brands better understand their consumers. #InclusiveGolf #GolfEvolution 📸: Viktor Ritsvall

🏌️ It's more than just what your golfers say they want. Sure, asking your members what they want and need is good. But that's not always enough. Sometimes, they don't even know what they want. Look closer. 💡 Bring in new ways to enjoy golf or new experiences. By doing so, you're not just meeting expectations, You’re expanding their horizons, Enhancing their engagement. #golfclub #customerexperience #golfclubs #golfsimulators #virtualreality

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It's been a pretty miserable start to the year for golf retail. We are currently -4% down year to date, according to Golf Datatech's (a Circana company) UK Golf retail audit. Here is a return of the UK market update, this time for April 2024, with a few more details. https://lnkd.in/eVD2T6NP #marketresearch #golfmarket #golfbusiness #marketanalysis #retailsales #golf

Here’s a link to the video https://lnkd.in/gX_XUShz

Topgolf is relatable, relevant, and accessible. Innovation manufactures relevance. Relevance breeds relatability. Relatability leads to accessibility. Here’s the worst kept secret in golf (because it isn’t one): Topgolf is everyone’s game.

Moving Beyond the Committed: Reimagining Golf’s Growth Potential 📈 The golf industry has long relied on committed players for revenue and growth, but this focus may be limiting our potential. Q: Is there a fear that focusing on casual golfers will turn off committed players? Comment below. By turning our attention to casual golfers and redefining what it means to be a golfer, we can open up new avenues for growth. It’s not just about more rounds played—it’s about cultivating a broader and more inclusive golf community. More here: https://lnkd.in/e_RH-xcQ #RethinkGolf #IndustryTransformation #GolfLeadership 📸: Paola Andrea on Unsplash

Join our European Partner, Phil Barnard, for a quick summary of UK golf retail sales for April 2024. - Just how has the wet weather impacted sales? - Winning and losing categories - Units vs value - Stock balance If you work in the golf business, you don't want to miss this two minute video!