The MTV Staying Alive Foundation’s Post

We are pleased to announce the publication of our impact paper on the MTV Shuga Naija campaign in Nigeria, titled: “You Need to be Able to Stand Up for What is Right”: MTV Shuga Naija’s Transformative Impact on Youth Attitudes Toward Sexual Violence in Nigeria”. In Nigeria, approximately 10% of women of reproductive age report experiencing sexual violence in the past year, with potentially enduring health and social consequences. The effects can be especially severe for younger women and adolescents. MTV Shuga Naija utilizes an entertainment-education TV serial drama to promote gender equality and challenge norms around sexual violence. Read more here 👉: https://bit.ly/3X1FouQ

MTV Nishedh #SafeHaiSahiHai Campaign Wins Bronze at AFAQS Marketers' Excellence Awards 2024! We are thrilled to announce that the #MTVNishedh campaign, #SafeHaiSahiHai (It's safe, it's right), has been awarded the Bronze award at the AFAQS Marketing Awards 2024 for Best Cause Marketing. This campaign, centered around World Contraception Day 2023, was dedicated to spreading awareness and normalizing conversations around modern contraception while busting myths associated with it. Through engaging content across Instagram, Facebook, and YouTube, MTV Nishedh successfully reached the youth. We expanded our reach by utilizing local platforms like #Moj, collaborating with 22 influencers to effectively convey our message. Additionally, Nishedh's collaboration with Hasley India to create a YouTube sketch promoting condom use, resonated well with the audience. The entire campaign directed viewers to our helpline, resulting in over 1500 calls from individuals seeking information and sharing their queries. We remain committed to continuing our efforts in promoting informed and healthy conversations around contraception to help the youth make informed choices for themselves. Agency credit - ARM Worldwide.

https://lnkd.in/eN-U_EkU

Reflections and lessons learned on gender in the media sector from MTV Shuga Naija’s Talent Accelerator Programme In 2021, MTV-SAF received funding from the Global Innovation Fund. This funding was used to develop and produce a new season of MTV Shuga in Nigeria, focused on gender-based violence (GBV), as well as wider themes, including HIV (through additional funders). The development integrated broad local partnerships to create locally relevant and impactful content, which effectively reaches extensive youth audiences. Read more about the programme and learnings here 👉: https://bit.ly/4bjdyPy #MTVStayingAliveFoundation #MTVStayingAlive #MTVSAF #MTVShugaNaija

We're looking for a MEL expert to join our team! The position can be based anywhere as long as the candidate is happy to work entirely remotely if not based in one of the places where we currently have teams (Nairobi, Johannesburg, Lagos, Gaborone, Bombay and London). https://lnkd.in/eyWTYhXr

To mark the Paris 2024 Olympic and beyond, the Global Observatory for Gender Equality & Sport, UNESCO, the Office of the High Commissioner for Human Rights (OHCHR), UN Women, UNAIDS, MTV Staying Alive Foundation, Sport for Social Change Network Africa and Bobbi Brown are teaming up to organize a powerful globally travelling photo exhibition:   “OVERPOWER. OVERTAKE. OVERCOME: A VISUAL TRIBUTE TO WOMEN & SPORT.”   The winning photographs, depicting the strife and the triumphs of women and girls, harnessing the power and potential of physical education, physical activity and sport (PEPAS) to advance their health, rights and empowerment, will be travelling around the world and be showcased in prestigious locations including art galleries, selected museums, UN offices in Geneva, Dakar, Johannesburg and Paris, and many more places during Paris 2024 and beyond.   The competition is open to all, professional and amateur photographers, regardless of age, gender, or nationality.   Follow the link below for more details and enter our photography competition online. https://lnkd.in/geJp2HRD   Online entries close: 06 June 2024   #GO #WomenInSport #Photography #GenderEquality #Overpower #Overtake #Overcome  

Since 2002, the Global Fund partnership has helped save 59 million lives. 👏 We are proud to join 20 companies who have signed a letter supporting the @GlobalFund's critical mission of ending the AIDS, TB and malaria epidemics: https://rb.gy/mldocs #GlobalFund #MTVStayingAlive #MTVSAF

Thank you Charlize Theron Africa Outreach Project for being such amazing partners over the last 5 years!

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