This week let's take a look at these series of ads that still crack me up. I believe we are too woke now to appreciate some of these films. But to understand how cleverly the tag line was integrated into these films is nothing short of brilliant. “Think Hatke” - if you’re as old as me you already know what I’m talking about.
1. https://lnkd.in/grZGvZ9J
Even on paper I see this ad evoking laughs from everyone. The camaraderie of young adult friendship and the mischief of childlike innocence comes together beautifully in this ad. Thus catering to the TG like sniper taking a perfect shot.
2. https://lnkd.in/gWGTpMsk
This was slightly ahead of its time for an Aunty being so open about her daughter’s relationship. But the magic lies in how he gets to make her even more comfortable with it. It is a little risky to endorse flirtation of this manner today but WTH a home run is a home run.
3. https://lnkd.in/ga2_xHmX
Smart, funny and nailing the tagline. This ad’s Hatke thinking landed perfectly for a time when the world was still evolving. I believe this can still be relevant today if worded well. But this is my favorite of the lot of the virgin mobile ads.
Some of these were directed by the great ad filmmaker Prakash Varma. With the ad campaign being created by Virgin mobile’s very own agency Bates 141.
Quick pattern observations: Very simply a term in hindi called “Bakchodi” defines the thought behind all these ads. If it is for young adults- they spoke their language and sold it to them near perfectly.
Chime in in the comments below with your memory associated with these ads. . Comment below if you recall any other series that you’d like me to talk about.
#ThursdayThrowbacks#oldAds#adfilms#Virginmobile#ThinkHatke#Nostalgia#Eragoneby
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Been a while since I saw an ad that brought a tear to my eye, especially a Malaysian one. This one did quite a bit more than that. Allow me to walk you through the emotions through out 120-seconds;
The beginning looked like any typical Chinese New Year Ad - Preparations for the family dinner. Close up on the food - family enjoying time together - you had the mom giving blessings to God -
But then out of nowhere, the Azan came on and everyone sort of stopped in their tracks. From the start we could gather that the Azan came from a surau or mosque nearby the house, assuming they lived in an apartment, it probably came from the apartment's surau given how loud and clear it was.
And then from there it was all a game of skeptical assumptions.
You had them turning the tv volume down - okay is this because they're just being respectful? Like its somewhat a common understanding that you take a pause or slow things down to give way for the Azan as a respectful gesture. Kalau tengah class dulu pun, we would take a quick 5 minute break during the azan and resume after.
Then things took a turn, they pulled out their phones and started recording the Azan - then I was like alamak, are they recording because the Azan is too loud and they're just gathering evidence to file a complain or something. This too is something that has happened before in Malaysia.
But the thing is, they don't seem to look angry or showed any signs that they were upset. So I macam wait a minute, what is going on...
My idea of a good ad, is that it needs to be able to do 2 things: 1) Make you feel 2) Make you think
Okay coming back to the last part of the ad, I was totally caught by surprise at the unveiling turn of events. Not gonna spoil it for you, watch it for yourself - https://lnkd.in/ge24JXjw
The messaging was just beautiful. The whole ad was just so wholesome and fresh. An azan in a Chinese New Year AD? You win when you dare to be different. With such a diverse target audience in Malaysia, culture and religion is a very fine line to thread on, but this is how and why art is so powerful.
Looking forward to more work by you Hyrul Anuar. I just also wanted to say thank you for sharing this masterpiece with us. This is art in its purest form.
Happy Chinese New Year everyone! May we embrace change and continue to love stronger!
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A sad day for New Zealand broadcast news and the industry as a whole. So many stories that need to be told, should be shared and reported across multiple platforms/perspectives. Multiple issues and reasons are responsible for both Newshub’s demise and the cuts at TVNZ News, but the lack of control on Streamers and wrong decisions by top management - more so for Newshub (Warner Bros. Discovery )- is truly a signal that a once dynamic and varied media industry is in great peril. Come July, a country of 5+ million with only have one TV news platform, appalling. The “changing media landscape” is not present but past tense, this trend has been going for more than a decade. Thoughts and Kia Kaha to former media colleagues and friends back home. This needs to be fixed fast. A truly dark day in storytelling.
#newzealand#media#aotearoa#storytelling#newshub#tvnz#news#currentaffairs#threeNZ
Are you tired of unwatchable and uninteresting channels flooding your screen? Companies are launching over 100 channels, assuming millions of viewers, but the reality is different. Only channels that resemble traditional TV and offer quality content will attract traffic. However, the only cheap channels that have succeeded are those with funny videos and movie trailers, which ironically cost very little to obtain. Learn more about the importance of quality content for FAST broadcasting on https://lnkd.in/e-za6Ybb. #qualitycontent#fastbroadcasting#contentcreation
Are you tired of unwatchable and uninteresting channels flooding your screen? Companies are launching over 100 channels, assuming millions of viewers, but the reality is different. Only channels that resemble traditional TV and offer quality content will attract traffic. However, the only cheap channels that have succeeded are those with funny videos and movie trailers, which ironically cost very little to obtain. Learn more about the importance of quality content for FAST broadcasting at https://lnkd.in/eC3gdCEK. #qualitycontent#fastbroadcasting#contentcreation
Right back at you all! 💛