The MTV Staying Alive Foundation reposted this
Thank you Global Innovation Fund for the support of MTV Shuga in Nigeria, and the endorsement of how media is an important tool in bringing about widespread behavioural change.
In the final blog in our joint series with our friends and colleagues at Innovations for Poverty Action, we highlight how #edutainment is powerful tool in the fight for #genderequality. In their recent #report on 'Best Bets' in #globaldevelopment, Innovations for Poverty Action singles out edutainment interventions for their strong evidence of #impact and potential to #scale. Entertainment mediums like #film, #television, and #radio not only have the power to #influence societies and cultures, but also to bring about widespread behavioural change by positively engaging people on critical issues. We highlight the work of two #investments in GIF's portfolio: Impact(Ed) International and The MTV Staying Alive Foundation ⬇ #internationaldevelopment #aid #socialimpact #innovatingtogether #gender #innovation