The Marketing Society’s Post

In today’s evolving business landscape, staying ahead isn’t just about keeping up with trends; it’s about adapting, innovating, and pushing beyond your comfort zone. Jim Csek, CPA, CMA, caught up with Walter Bond, a powerhouse speaker who captivated our audience at the first Level Up event, and he’s back to kick off our AI Summit. Walter’s message is clear: success in business comes down to mindset, discipline, and the willingness to evolve. Walter has seen it all, from the NBA to building a thriving business career. His approach? Focus on excellence and continuous improvement. Whether it’s embracing AI, refining your sales strategies, or simply staying disciplined in your daily habits, the key is to keep moving forward. One of the most powerful takeaways from their conversation was Walter’s emphasis on the importance of people in business. He reminded us that no matter what industry you’re in, at the end of the day, it’s all about relationships—whether with your team, partners, or customers. And that’s where AI comes in—not as a replacement for human connection, but as a tool to enhance and elevate those relationships. AI isn’t just a buzzword; it’s a powerful tool that, when combined with the right mindset and strategies, can transform your business. #AISummit #BusinessGrowth #Leadership #TechInnovation #AIRevolution #MindsetMatters

"PR Industry will embrace AI as an Invaluable tool"   I recently read an article on PRWeek that resonates with PR professionals in the Middle East. There are some fascinating shifts happening in the PR world right now! What I found interesting was: - AI is becoming a bigger part of our daily work, but it's not just about automation. Like Nimesh Davé and Sophie Schmitt always say "The real magic is in using AI to spark creativity. It's not about replacing PR professionals; it's about enhancing their strengths." - A big push for CEOs to become more visible. In the MENA region, leaders are building their personal brands through engaging posts and thought pieces. It's all about making genuine connections. - After COP28, there's a big emphasis on companies proving their green credentials. to see brands not just talking about sustainability but actually living it.     Why is this relevant?    At Notified, we're excited to help PR professionals embrace and innovate these trends and tell their stories in fresh, authentic ways.   #PRTrends #AI #Leadership #Sustainability #Notified #MiddleEast

Totally agree with comments! Tech leaders, are you under promising and over delivering? Our industry has seen a lot of hype around AI, but many jumped on the bandwagon without fully understanding its capabilities. Continual learning is key, as no one knows everything. It's our responsibility to educate stakeholders on the art of possibilities. Each business is unique with its own set of challenges and opportunities. Innovation in one sector can become the seed of ideas for others. As tech leaders, we need to go beyond our space, learn what's happening and assess the impact. Let's keep pushing the boundaries and delivering results that exceed expectations. If I was the #CEO and didn’t get the benefits promised, I would have felt the same. Let’s be grounded, demonstrate impact before full blown investment. #TechLeadership #BCG #ArtOfPossibilities #Innovation #AI

🚀 Companies that prioritize creativity see a 70% increase in total return to shareholders—are you tapping into this potential? 🤖 AI is rapidly transforming industries, but the true competitive edge lies in your people. How can organizations create teams that not only embrace AI but also thrive alongside it by leveraging creativity and adaptability? On October 11, I will be speaking with Jessica Watson at the Inspire East tech conference in Cambridge, UK, on 'Beyond AI: Building Creative and Adaptive Teams for Superior Outcomes.' We’ll explore how to blend AI’s capabilities with human potential in ways that can significantly impact your organization’s success. We won’t be discussing generic approaches—this talk will challenge some of the outdated models and methods many are still using. You’ll gain insights into what really works when fostering a culture of innovation, without losing sight of AI’s transformative power. If you’re interested in attending, message me for a discount code to join us at Inspire East! #Leadership #Innovation #AI #CultureShift #InspireEast #CreativeTeams #AIandHumanCapital

You always get a bit of FOMO when you can't make it to each and every event - and Rachel W. isn't helping one bit! If you are attending InspireEast, make sure to check out Rachel's insights into AI - including what's been done well and what you may want to leave by the wayside. And if you do go, make sure to take plenty of pictures for me! 📸 #SalesforceMVPs #SalesforceMarketingChampions #InspireEast #TrailblazerCommunity #SalesforceEvents

Do not be fooled by this number in thinking that just because generative AI has gas in the tank all generative AI is valuable. In the end, which of these businesses survive are the ones that can create a viable business out of a solution that solves tangible problems for customers. Wall street is just making bets and most will fail. Tech businesses are businesses like any other. Invested money is not an indicator of success, it's an indicator of potential. #startuplife #theprofessor #productmanagement #customersuccess

I love it when I see research that supports the work we do at Pink Pigs Fly! The latest 2024 Dentsu CMO Report highlights something we’re passionate about—creativity isn’t just for the marketing department anymore. It’s a business-wide superpower that can unlock growth and solve some of the biggest challenges, from sustainability to customer experience. The report shows that: 💡 83% of CMOs agree creativity has more potential than ever to drive business growth. 💡 80% believe that creative thinking is key to tackling sustainability issues. 💡 And AI? It’s no longer seen as a threat but as a co-pilot that enhances human creativity for personalization and responsiveness at scale. At Pink Pigs Fly, we’ve seen firsthand how applying creative problem-solving across teams and processes leads to real, lasting innovation. What role does creativity play in your organization? How do you balance the human element with emerging tech like AI? If you want to make creativity your competitive advantage, DM me! #Creativity #Innovation #BusinessGrowth #AI #CreativeLeadership

Download our DLR Pulse Survey 👇🏼 to see what has changed since the start of the year and get an idea of what Tech Leaders are focused on for the remainder of 2024! How is it already June??!! 😎

Great follow up to the 2023 Global Digital Leadership Report. Amazing how certain things have evolved over just 6 months including #hybridworking shifts, #GenAI adoption as well as predictions for growth and investment in our industry. Well worth the read in anticipation of the next full survey!

Six months on from our most recent Digital Leadership Report (DLR), we wanted to check in on the main themes to see how things have changed. We have now launched our Nash Squared Digital Leadership Report Pulse Survey 2024 In the report, you will find out more about ·      The global economy’s impact on budgets ·      What businesses are really doing with AI ·      Are employees really being asked to come into the office more You can download a copy of the report via our dedicated microsite – https://lnkd.in/eqh7kP8K