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Beauty and Fashion Blind Spot: Why Influencer Marketing Isn't Reaching the Right Eyes...! 🤔🤔 Is your Influencer Marketing strategies falling flat ?📊 Ever thought why ? 🤔 Because you're showcasing it on an influencer whose audience is, well, mostly men.😯 According to a recent report by The Economic Times,reality for many women-centric cosmetics, beauty and personal hygiene brands. They're pouring budgets into influencer marketing, only to discover a gender mismatch in their target audience. Influencers they have hired on Instagram are found to have over 70% male followers amounting to wastage of marketing budgets.🤦♂️🤦♀️ Here's your guide for revamping your influencer marketing strategy to ensure your products get seen by the right audience where it matters: Seek influencers with a strong community of engaged women who are genuinely interested in beauty products.💅 Utilize data analytics tools to understand your target audience's demographics and online behavior.👀 Micro-influencers, with smaller but highly targeted followings, can spark authentic conversations and genuine connections with your ideal customers. Track metrics that demonstrate campaign effectiveness. This could include website traffic, brand mentions, coupon code redemptions, or even sales figures. 🤩 #EcommerceGrowth #DigitalMarketing #PerformanceMarketing #InfluencerMarketing #JobGrowth #MarketTrends #FutureOfWork #Adaptability #AnalyticalThinking #MarketplaceAnalytics #Innovation #ConsumerBehavior #ShoppingTrends #BusinessGrowth #CareerDevelopment #Networking #ConnectWithUs 🤝

Consumers are selective when choosing influencers, prioritizing content that aligns with their values (53%) and demonstrates authenticity (47%). According to the 2024 Influencer Marketing Report by Sprout Social, based on surveys from the UK and US, demographics (36%) and follower count (26%) also play significant roles in their decisions. This emphasis on authenticity is particularly strong among Gen Z, with 35% prioritizing it, and 47% valuing follower count. Regarding popular influencer marketing topics, Food & Drink (30%) and Beauty (26%) are the most engaging, followed by Fashion (21%) and Music (19%). However, preferences vary across generations. Younger audiences show more interest in Gaming, Fitness, and Lifestyle content, while Gen X tends to prefer Movies/TV and Sports. Additionally, the most effective elements of brand and influencer collaborations are honesty and unbiased content (67%), with entertaining content (48%) also being highly valued. #influencermarketing #customisedcontent #brandawareness #influencercollaboration

🚀The Top 5 Industries In Influencer Marketing 🚀 80% of marketers consider Influencer Marketing an essential asset to their strategy. Yet, 50% express confusion when measuring the effectiveness of their campaigns against competitors. 🤔 💡Influencer marketing isn’t just a numbers game. Zooming into your audience demographics and industry benchmarks, you find interesting insights into what type of content & stories your customers engage with and which potential partners already align with those preferences. Things to consider: 🔹 Your audience demographics: As you look further into your audience, interesting differentiations appear. Factors such as gender, age and interests shape your content strategy to boost engagement. 🔹 Your industry’s maturity: Not all industries stand at the same influencer maturity level. Sectors such as Beauty & Travel have dominated the field in the last decade while others, like Finance & Education, are still exploring the landscape. To design a successful strategy, you need to focus on your industry’s standards and audience needs. 🔹 Engagement & ROI: Finding what works is a continuous journey of execution and feedback. Based on your goals and the above criteria, you need to identify what metrics are important to your organization. Different platforms and content types work best for different organizational objectives. The secret to choosing the right partners for your brand is “Alignment”. Copying and pasting popular influencer trends is not always enough to garner engagement -  it’s all about finding the right people for your brand and audience’s needs. ✨ Here, we present the Top 5 Industries in influencer marketing and how industry leaders leverage the unique nuances of their market to increase engagement and maximize their ROI.👇 Interested in finding out more about your industry’s influencer marketing strategies and benchmarks? Check our new article 👉https://lnkd.in/dRPwWcqN #growthgirlsagency #growthmarketing #influencermarketing #influencers #marketingadvice #marketinginspiration #blogpost adidas Fenty Beauty by Rihanna Nutella Gymshark Spotify

Instagram is revolutionizing influencer marketing with its latest tool, Creator Insights.  Designed to simplify the process of finding the perfect creator for your brand, this tool provides key performance indicators right on their profile: 🔍 Reach: See the average number of people reached by a creator’s posts. 🚀 Engagement: Metrics like likes, comments, and shares show content resonance. 🎯 Audience Demographics: Understand follower demographics like age, location, and interests. For brands, this means making data-driven decisions for more targeted campaigns and potentially higher ROI. Creators benefit too by showcasing their value and increasing visibility to potential partners. While Creator Insights is currently in testing with a select group, it promises to reshape influencer marketing on Instagram, fostering strategic partnerships and impactful campaigns. Read more here: https://lnkd.in/gAusz3N5 #digitalmarketing #digitalmarketingagency #marketing #marketingagency #advertisingagency #socialmediamarketing #bestdigitalmarketingagency #socialmediamanagement #socialmediaagency #agencyinkolkata #InfluencerMarketing #InstagramMarketing #DigitalMarketing #CreatorInsights #SocialMediaMarketing 

Here's my take on Influencer Marketing... 📣 It's truly amazing how this strategy can precisely target specific demographics online. 🎯 For instance, if your product falls within the beauty industry, collaborating with an influential figure in that industry can be incredibly effective. Their followers are already invested in beauty-related content, so they're primed to check out what you have to offer! But here's my say : 💡 Influencers are a piece of the puzzle, not the entire solution 💡 They're like your brand ambassadors, not your entire marketing strategy. It's important to recognize that and not put all your eggs in one basket. That's why I'm a big proponent of a well-rounded approach to influencer marketing. It's about blending influencer collaborations with other marketing tactics, like ads and promotions, to create a comprehensive strategy that ticks ALL the boxes. So, in a nutshell; Influencer Marketing is powerful, but it's just one tool in your toolkit. By crafting a strategic mix of influencer partnerships and other marketing efforts, you'll set yourself up for success in reaching your target audience, boosting brand awareness, and therefore sales. 💰 💰 💰 #InfluencerMarketing #DigitalMarketing #BrandAwareness #TargetAudience #MarketingStrategy

Claire's Connects Claire's decision to unveil a new influencer platform focused on Gen Z and Gen Alpha, collectively referred to as “Gen Zalpha,” brand ambassadors from diverse backgrounds, is a strategic move that aligns with several key marketing insights and objectives. This approach is underpinned by the understanding that Gen Z and Gen Alpha are digital natives, heavily influenced by social media, and value authenticity, diversity, and inclusion more than previous generations. By engaging with influencers who resonate with these demographics, Claire's taps into a powerful channel to authentically connect with its target audience, leveraging the influencers' credibility and reach to foster a deeper, more meaningful relationship with young consumers. READ ARTICLE: https://lnkd.in/gsbYirPu #ClairesGenZalpha #DiverseInfluencers #YouthTrendsetters #InclusiveFashion #DigitalNativesUnite #BrandEvolution #AuthenticConnections #SocialMediaSavvy #EmpowermentThroughInclusion #FutureFashionLeaders

Claire's Connects Claire's decision to unveil a new influencer platform focused on Gen Z and Gen Alpha, collectively referred to as “Gen Zalpha,” brand ambassadors from diverse backgrounds, is a strategic move that aligns with several key marketing insights and objectives. This approach is underpinned by the understanding that Gen Z and Gen Alpha are digital natives, heavily influenced by social media, and value authenticity, diversity, and inclusion more than previous generations. By engaging with influencers who resonate with these demographics, Claire's taps into a powerful channel to authentically connect with its target audience, leveraging the influencers' credibility and reach to foster a deeper, more meaningful relationship with young consumers. READ ARTICLE: https://lnkd.in/gvBqQanU #ClairesGenZalpha #DiverseInfluencers #YouthTrendsetters #InclusiveFashion #DigitalNativesUnite #BrandEvolution #AuthenticConnections #SocialMediaSavvy #EmpowermentThroughInclusion #FutureFashionLeaders

Social commerce is reshaping retail, with Gen Z leading the charge in seeking shopping inspiration from influencers, as highlighted in the latest PYMNTS Intelligence report. Among U.S. consumers, 28% of Gen Z shoppers made purchases influenced by social media figures in the past month, exemplifying the importance of having a strong digital presence. Credit Unions can effectively attract the younger demographic by diversifying outreach strategies across channels to increase engagement and brand impact. 

Social commerce is reshaping retail, with Gen Z leading the charge in seeking shopping inspiration from influencers, as highlighted in the latest PYMNTS Intelligence report. Among U.S. consumers, 28% of Gen Z shoppers made purchases influenced by social media figures in the past month, exemplifying the importance of having a strong digital presence. Credit Unions can effectively attract the younger demographic by diversifying outreach strategies across channels to increase engagement and brand impact.