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Thanks Amy Farsht for your smart thinking and contributions to this valuable article!
Amy Farsht, Senior Director, Partnership Marketing at The Lacek Group Group wants brands to focus on simplicity and identify one goal they’d like to achieve through employee engagement. Farsht says: “Whether it’s to deepen brand love, grow program awareness, or develop employee-generated content, choose one that will help move the business goals.” Learn more about how employee engagement fuels customer loyalty from various #loyalty experts: https://lnkd.in/gnRP2K_p #rewards #cx #loyalty
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What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization. In this new white paper, senior director of digital strategy Todd Hedberg, MBA shares a in-market examples and a four-step, AI-informed process aimed at leveling up brands’ marketing efforts. Download the white paper: https://bit.ly/TLG_IP_AI #ai #customerengagement #personalization #personalizedcommunications #brands #advertisingandmarketing
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Hispanic Heritage Month is happening across the country, Sept. 15–Oct. 15. Here in Minneapolis, Gala Latina celebrates Latino culture with business and community leaders on Oct. 3. Cine Latino will be celebrating with a 10th anniversary festival Oct. 9–Oct. 13. How’s your community celebrating its Hispanic roots? #HispanicHeritageMonth2024 #latinx #latina #latino #hispanicheritagemonth
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In this new blog, summer intern and campus brand ambassador, University of Minnesota senior Fametta Zubah shares her personal experience building these strategic partnerships, and the payoff for the brand in building deeper relationships with their customers. Read the blog: https://bit.ly/TLG_AMB #branding #brands #advertisingandmarketing #loyalty #customerengagement #innovation
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In a recent Total Retail article, manager of Strategic Services Jasmin King shares four ways retail brands can leverage DEI initiatives to benefit employees, attract new customers, boost output and contribute to long-term financial success. https://bit.ly/TLG_TR_DEI #DEI #Inclusion #Equity #advertisingandmarketing #business #retail
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SVP of Account Services Randy Gunderson shares his top five tips to building lasting customer relationships in a recent interview with Authority Magazine. Our recognized expertise in building deep, trusted, and enduring relationships between our clients and their best customers gives Randy a unique perspective on the topic inside and out. Read the article: https://bit.ly/TLG_AUTH_RG #customers #customerengagement #customerrelationships #loyalty #trust #innovation #marketingandadvertising #AuthorityMagazine
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Thank you for this great honor Hammer Residences, Inc.!
Thank you to the The Lacek Group! Our Community Partner Award recognizes individuals and organizations that are making a significant contribution to their community through their time, actions, and talents by volunteering or donating to Hammer & NER. Last week, we were pleased to present a Community Partner Award to the Lacek Group at their offices in downtown Minneapolis. Over the last 18 months, the Lacek Group’s employees have spent over 320 hours volunteering with us in a variety of ways, including at both our East and West “Cooks in the Kitchen” programs. They have also “adopted” our Gramsie and Kentucky homes and volunteered at several of our events. Their employee fundraising campaigns have raised over $17,000 for Hammer & NER which were matched by the Lacek Group. The Lacek Group has proven to be the “gold standard” in partners. We are incredibly thankful to their commitment to supporting our mission. Thank you to everyone at the Lacek Group!
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Following our celebration at Cowboy Jack’s and a long Minnesota goodbye — #LacekAchievers2024 has officially wrapped up, and our remote employees have returned home safely. Now please join us in a round of applause for this year’s Achievers! 👏 Nominated by their peers, these award winners were standouts in their categories. 🏆 Congratulations on their well-deserved wins! A special thank you to all of our teammates who traveled from near and far to join us in the Minne-All-of-Us celebrations. ❤️ #LacekLife #Achievers #MinneAllOfUs #EmployeeRecognition #Awards
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This month's Thinking Out Loud newsletter brings hot insights on trending topics: the innovation imperative, generational marketing—part 3 in the series, brand ambassadorship and the power of emotional loyalty. Give your inbox some love, and subscribe so you don't miss a thing! Read the newsletter: https://lnkd.in/e-G6u2kR #newsletter #innovation #generationalmarketing #generations #Millenials #brands #brandambassador #emotion #advertisingandmarketing #thinkingoutloud
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And the time flew. Our annual, epic, week-long Achievers event culminated with our award ceremony and celebration. Another one for the record books—MinneAllOfUs. Thanks, Cowboy Jack's for the incredible rooftop venue and for your fantastic hospitality! #lacekachievers2024 #laceklife #celebration #EmployeeRecognition
