The Influencer Marketing Factory - Influencer Marketing Agency’s Post

Trying to find an athlete to represent your brand? Harvey Langi tells us what it's all about! It's more than just resonating with a product, it's shared values and authenticity.  Don't miss this episode. It's out NOW! #AuthenticEndorsements #SharedValues #RetailWarGames

I had so much fun chatting with Jess Gaedeke from Dig Insights about the world of insights and one of my favorite topics, innovation. Take a listen and check out their Dig In podcast series for more thought leadership from across the industry. #insights #innovation #thoughtleadership

A lot of you have heard me say "we aren't thematic investors EXCEPT when it comes to our consumer thesis and Vertikal Brands". So what does that mean exactly, and how did we choose to double down on outdoor specifically? I recently sat down with Matt Blevins who heads up the strategy for Clearview Capital, L.P. and we had the chance to talk about just that! Tune into our third episode of 'Coffee with Clearview' to learn more about how we got started in the space, and how we continue to partner with world-class outdoor consumer brands. #consumerprivateequity #consumerproducts #privateequity #outdoorenthusiast #outdoorbrands

Curious what brands are "in" and "out" this week when it comes to Gen Z? Let me break it down for you 👇 In the 2nd episode of my new series, The Business Behind Brand, there was A LOT to cover this week, so this episode is a bit longer at 8 minutes covering 11 brand wins and missteps. 0:13: National Football League (NFL) Big Wins 1:02: Best Super Bowl Ads (Dunkin', Temu, Duolingo) 2:36: Taco Bell's "Apple Keynote Style" Menu Launch 3:08: The Ritz-Carlton Yacht Collection 3:31: Tommy Hilfiger Embracing TikTok Creators 4:36: SEPHORA's Sweet ($10Bn) Mistake 5:30: Chex Mix's Airport Prices 6:05: McDonald's Raising Prices 6:48: Cetaphil's Super Bowl Ad Screwup Again, I spend a lot of time on social media, and love business news. I want to start doing more TV segments and thought this was a great way to get continued experience speaking about brands making moves & how they're resonating (or not) with my generation. Definitely welcome any feedback, and would love your thoughts on any of the above breakdowns! #contentcreation #businessnews #brandbuilding #marketing #genz #reporter #reporting #businessbehindbrand #thebusinessbehindbrand #superbowl #superbowlads #superbowllviii #superbowl2024 #sephora #cetaphil #mcdonalds #nfl #tacobell #duolingo

Episode 44 of The R5 Connection, hosted by me and Gary Lozoff is now live! On this episode we discuss: 1) Industrial Bits At the recent Bisnow Philadelphia Industrial and Logistics Summit, #CRE leaders did their best to make sense of current choppy market conditions and weave in optimistic forecasting for future demand locally. Speaking of logistics real estate, this week CBS 3 shared with local viewers an inside look at the recently opened 140,000sf Amazon last-mile distribution center at 6901 Elmwood Avenue, adjacent to John Bartram High School in southwest Philadelphia. This facility now processes > 1.0MM packages per month, and employs > 400 people. 2) Stirred, not Shaken Emma Dooling reported this week in the Philadelphia Business Journal that Stateside Urbancraft Vodka, now is in process of relocating its headquarter and distilling operations to a 40,000+ sf development at 13000 McNulty Road in northeast Philadelphia. For tasters in Greater Center City, the brand also is retaining its tasting room on North Hancock Street in Olde Kensington. Stateside's growth has been fueled by the recent success of its Surfside brand. 3) Hot Shots & Skee-Ball Per Contessa Brewer, in her recent CNBC piece, Dave & Buster's Inc., is set to offer real money, on-site social wagering opportunities to its loyalty members. The program is set to roll out across the company’s retail venues later this year, using software developed by Lucra Sports and integrated into D&B's app. Lucra’s investor group includes SeventySix Capital and celeb pro athletes Julie and Zach Ertz, all with strong ties to Greater Philadelphia. BUILDING WATCH: Konrad Putzier recently published a long-form article in The Wall Street Journal that details many aspects of a rising hashtag #Detroit. Dan Gilbert, Rocket Mortgage, General Motors, Ford Motor Company, Related Companies and its founder, Stephen Ross (a Detroit-area native), are making large commitments to this formerly beleaguered downtown. Commitments that are generating staggering new commercial, leisure and residential activity. 📣 All Aboard! Exis Global Tactix Real Estate Advisors #tenantrepresentation #commercialrealestate

𝑼𝑺𝑯𝑬𝑹 𝑼𝒔𝒉𝒆𝒓 𝒖𝒔𝒉𝒆𝒓… It’s a big deal for the Super Bowl that Usher has some surprise guests… He’s very vocal about collaborations being more fun, increasing the fan factor and driving more sales. From Justin Bieber, Alicia Keys, Will.I.Am to Nikki Manaj and more. Collabs increase engagement and loyalty. In parallel, collabs with other businesses or brands that add value for your customer do the same. Collaboration adds more to growth than competition… I’ve helped retail leaders and businesses create uniques collabs that have accelerated or turned around financial performance. Create collaborations that make your target customers say “YEAH” (in my Usher Voice). #collaboration #marketing #superbowl #businessowner #loyalty

Check me out talking Lean Strategies with Jeff Gray!

Listen to my conversation with Julia Carcamo, President of JCarcamo & Associates and gather a few "Nuggets of Knowledge". See "how fun it is" to apply Lean methods to marketing, branding and more.

Ever Wondered WHY Brands Like Michelin and Red Bull do Extreme & Crazy STUFF, yet they still manage to generate TONS of revenue every year? These brands do these to increase the brand's value in the minds of the customers. Plus doing these kinds of crazy stuff, people would be more attracted towards these brands because they are being seen everywhere. For example, let's take Red Bull. You'll see Red Bull in every extreme and risky sporting event, so they stand out from their customers. (that's a phenomenal marketing strategy) But why do these brands do these kinds of stuff, have you ever thought about it...interesting right? 👀 👀 Well, Ep.Log Media has an episode from #insightful that talks about this. here's the link to listen to the episode:https://lnkd.in/dJCudVZf Listen to this quick 5-minute episode and share your thoughts in the comments below 👇

New #IndependentThinking episode alert!🗣️🎙️ Join us as we chat with Patrick Maloney, NMG's EVP of Membership, recapping the roller coaster of 2023 and unveiling exciting opportunities for Independent Retailers in 2024. This episode is packed with insights you don't want to miss. Click the link to stream now! 🎧📲: https://bitly.ws/39gTx #RetailTrends #ExecutiveInsights #IndependentRetailers #RetailOpportunities #NewPodcastEpisode