The Group CRE’s Post

My hourly wage for July 2024 was $-46.87. I worked 360 hours over the month of July and "lost" $50 for every hour I worked. Most people can't imagine why I would subject myself to this. In reality, every hour of what a commission-only salesperson does is an investment. An investment in their future earning potential. Every conversation, email sent, sales comp studied, client lunch attended, property underwritten, BOV created, and cold call made is a strategic choice. If I hadn't experienced the success that comes with this work, I might not understand why I am doing this either. I want every person who is feeling this market as much as I am to know: KEEP GOING! When your family and friends question why, stay the course. When you turn down the night out drinking with friends because you have to work the next day, stay the course. When your lunch consists of free granola bars and coffee, stay the course. Many will not understand this. Many reading this will feel sorry for you and me. And...? That's okay. Because very few will know what it's like to step into the arena and emerge out the other side, victorious.

I will admit, I like Costco. After listening to a podcast about the founder, Jim Sinegal, I liked it even more. Then I saw this article: "Costco's bold new plan for the California housing crisis" and now I might be in love. Jim, if you're looking to build more of these, I might know a guy ;).

I've spent 6 years in brokerage NOT having email follow-ups set up. All Manual. Over the last 60 days, I have set up listing email sequences to follow up with buyers who didn't open my emails. Sent emails to around 1800 buyers, 658 replies! This blows my mind that I had not done this before. People get so many emails daily that your one listing email will likely get passed by or mass deleted. I haven't been this excited about new systems since I got click-to-call!