The Food Connector’s Post

If you’re a B2B food company do you want to hire a fancy marketing partner and then spend time explaining how the food industry works or do you want to jumpstart your growth by collaborating with our team of experienced professionals? Call 415-785-8539 to start a conversation. #foodservice #foodserviceindustry #foodservicedistributor #fooddistributor #foodmanufacturer #foodmanufacturing #b2bfood #wholesalefood #foodindustry #foodmarketing

i-Whiz makes it easy for Suppliers to be found -without any marketing. Check out HOW IT WORKS and register ; ; #food #beverages # hospitality #foodsupplier #wholesalefoods #foodexport #foodimport #B2B #foodies #wholesalebeverages #retailfoods #foodshopping #foodplatform

As we enter 2024, our annual Provi Pulse report reveals pivotal trends happening in the beverage alcohol sector, emphasizing the significant impact of holidays, cultural events and consumer preferences on B2B category growth. Equipped with this information, brands can take educated action in the B2B ecommerce space to get real results in areas of their business, especially as on- and off-premise buyers seek easier and faster ways to manage their beverage ordering online on Provi. https://bit.ly/3w8vBbC 

📢Our 2025 Webinar Calendar is here! Explore the topics that matter most to your business, join us as webinar partner, and let's help you reach the right buyers for your products 🚀   #smartcore #digitalmarketing #b2bmarketing #marketing #b2b #webinar

Beverage alcohol sales velocity in Off-Premise is like watching paint dry these days 🐌 I know I see it. I've been watching this happen since 2022. When I told folks in my industry that things would get rough until 2025, most people just shrugged it off, yet here we are. Here's the thing, though—it's not the end of the world, and there are ways to mitigate slow churn rates. 👉 get creative with programming and displays for Off-Premise - it's worth asking; you might not get a Yes, but who cares? You're right back where you started, and you know more than you did previously. 👉 show up in the market! I'm always amazed when brands say, "We sold XX just by showing up and speaking with the buyer." This is not rocket science; sales is still a human relationship business. 👉 Go wide - add more points of distribution for your brand to offset slow sell-through in existing retail accounts 👉 Diversify your audience - what parts of the market have you not tapped into yet? 👉 Mind the Gaps - I love a good Gap Report. Find the holes in your distribution footprint and focus on filling those brand and account gaps. 👉 Go Digital - more and more shoppers are browsing online and buying in-store. Address your digital marketing efforts. You might not be generating enough brand awareness to ignite pull-through. This is just a sample of the tactics I use with brand partners to boost sales. If you're ready to stop spinning your wheels and move the needle, contact me at [email protected] or DM me to discuss consulting service options. I promise it's not as pricey as you think. - #CraftBeverages #BeverageBusiness #OffPremise #BeverageSales #RateOfSale #Beer #Cider #HardKombucha #Mead #Seltzer #PackageSales #BeverageDistribution #WholesaleChannel

Companies pay for their brands to be on display at sporting events because marketing matters. If you're a B2B food company your job is even longer than the 3 week Tour de France....your job of exposing your brand to your prospects goes on indefinitely. Buyers choose companies that they know, like, and trust so invest in marketing as a first step in getting new customers. DM us here to learn why we are the leader in marketing for growth-minded food companies. Let's go!!! #foodservice #foodserviceindustry #restaurantindustry #restaurantsupply #fooddistributor #foodmanufacturing #foodmanufacturer #foodmanufacturers #foodmarketing #b2bmarketing #digitalmarketing #foodindustry #foodservicedistributor

As we enter 2024, our annual Provi Pulse report reveals pivotal trends happening in the beverage alcohol sector, emphasizing the significant impact of holidays, cultural events and consumer preferences on B2B category growth. Equipped with this information, brands can take educated action in the B2B ecommerce space to get real results in areas of their business, especially as on- and off-premise buyers seek easier and faster ways to manage their beverage ordering online.  A ton of minds helped shape this report, from data analysis to writing to design and review. Can't thank everyone on the Provi Pulse team enough for helping us get this over the finish line. #beverageindustry #beveragetrends #alcoholindustry #drinksindustry #drinksbusiness #provipulse #B2B #industrytrends

Restaurantology's series "𝗞𝗡𝗢𝗪 𝗧𝗛𝗘 𝗠𝗔𝗥𝗞𝗘𝗧" turns 1! 🎉 🎂 Speak the market → find the market → ingest the market → segment the market → own the market. That’s how you truly know a market. The purpose of this series is to provide valuable insights and strategies for B2B professionals building out—or refining—go-to-market strategies for companies who primarily, but perhaps not exclusively, target restaurants. 👉 Learn more here:  https://lnkd.in/ddnXWVik #restaurantology #gtm #videoseries #marketintelligence #gotomarket

Holistic marketing in one picture! Visited grocery shop who kept sandwiches at his counter which has following features to attract customer and give convenience of everything. 1. Product Name - Veg Sandwich (clear info) 2. Expiry Date - you don’t have to worry about its freshness. 3. Free ketchup - customer will not disturb shopkeeper for sauce, it’s already there. 4. Product price - decide to buy or not. This is a no question asked sale with perfect placement at POS. Share your experience if you found something as useful as this marketing. #mohitspeaks #marketinglesson #b2c

I always take a keen interest in trends in the drinks industry, and I don't think I've ever known a time with quite so much innovation and diversity in the products we're seeing coming through. Non-alcoholic and low-alcohol options are more popular than ever, but we're also seeing a lot of demand for ready-mixed cocktail options and hard seltzers/alcoholic sodas (which have been popular in the US for a while) here in the UK and Ireland. Health and sustainability are a big focus too, and this is reflected in some of the other beverages that are popular. All this adds up to mean wholesalers need to offer an ever wider range of products to keep up with demand in line with what's popular at the time - leading to more complex operations. If your wholesale business is at the point of struggling to cope with the vast number of SKUs you're now having to offer - or simply not knowing what you SHOULD be offering to your clients from everything that's out there - Gaina Software can help. Our data-driven approach to helping you manage your drinks wholesale business, combined with our years of experience of developing software solutions specifically for the industry, could be the gamechanger you need. Drop me a message if you'd like to find out more. #drinkswholesale #drinksindustry #beveragewholesale #beverageindustry #beveragetrends