THE FIFTH’s Post

Monday Haircare is brand with unique positioning in beauty – affordable luxury. The brand has developed a dynamic marketing strategy. It leverages influencer and social media marketing to expand its brand presence globally. Learn more about the approach in the carousel. 🔽 🔽 🔽 ___________________________________ Like 👍 Hit the '🔔' in my profile to get notified #marketingstrategy   #socialproof   #wordofmouthmarketing #brandstrategy #marketingconsultant

Don't miss our exclusive webinar on August 7th in partnership with CEW UK. The beauty industry is evolving rapidly, and we've gathered some insights to help you stay ahead of the curve. Our CMO, Alison Bringé (nee Levy), will be leading a panel of leading industry experts. Together, they will delve into the current beauty landscape, dissect successful marketing approaches, and guide you on accessing in-depth data about brand performance. In this one-hour session, we will share: 🤩 The successful beauty campaigns capturing the audience's attention in today's oversaturated landscape. 🎤 The most influential Voices, from Influencers and Celebrities to Media and Partners, categorized by channels and region ⭐️ The current marketing trends that resonate with audiences and provide actionable takeaways to create a winning strategy You will also be the first to access exclusive insights from our new report, 'The Beauty Industry Trends of 2024.' This report features case studies from the top 20 most impactful brands, the top Voices, and best practices for elevating your brand positioning. Secure your spot now: 🔗 https://lnkd.in/dizkJ8dj #BeautyMarketing #Beauty #BrandPerformance #DataBackedInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

Many FMCG brands struggle with innovation and with navigating the challenges of changing consumer needs and shrinking R&D budgets and timescales – how can heritage brands learn from and compete with a creator economy capable of launching a new product worth $1.2 billion in sales in its second year? Great read below on product innovation from The Forge #innovation #fmcg #brand #marketing #creatoreconomy #influencer #b2bpr https://lnkd.in/eJ86pFpu

In the ever-evolving landscape of sales and marketing, the age-old question remains: what sells better, the person or the product? 🌟🛍️ Before the era of social media, traditional channels like TV and word-of-mouth reigned supreme in influencing consumer behavior. The power of celebrity endorsements and brand ambassadors often overshadowed the actual product being sold. Fast forward to today, where Gen Z, the digital natives, have reshaped the way businesses approach marketing and sales. Authenticity, relatability, and transparency are the pillars of their purchase decisions. Gen Z values connections with real people and brands that align with their values and beliefs. Influencers play a significant role in shaping their opinions and influencing their buying choices. So, in a world where the lines between personal branding and product promotion are increasingly blurred, the question persists: is it the person behind the product or the product itself that drives sales? 🧐💼 The key lies in striking the right balance between showcasing the unique selling points of the product while leveraging the influence and credibility of the individual promoting it. As we navigate this dynamic landscape, understanding the impact of Gen Z's purchase behavior and adapting sales strategies accordingly is crucial. 🚀 Embracing authenticity, fostering genuine connections, and staying true to your brand values are essential in capturing the attention and loyalty of today's discerning consumers. #PersonVsProduct #AuthenticityMatters #GenZPurchaseBehavior #SalesStrategies #InfluencerImpact #marketingstrategy💡🔍

Ready to enter your perfume era? On the 14th of Feb I'll be running a free masterclass where I spill the beans on how I led a multi-million pound brand transformation from unknown and about to be sold to market-leading, award-winning and growing in a shrinking market. And how I used this strategy to grow my own personal brand, across different industries, going from unknown to global influencer on multiple occasions. Sign up in the link below 💎 👑 #EnteringYourPerfumeEra #PersonalBranding #BrandStrategy #BrandIdentity #Brand

Subcultures and Tribes: Targeting Niche Groups as Brand Ambassadors 👥 Mass marketing is no longer enough. Savvy brands are getting ultra-targeted by tapping into subcultures and tribes. By aligning your brand with a specific niche group that shares values, mindsets, and interests, you can foster passionate brand ambassadors. Some examples: 🏍 Biker gangs for a motorcycle brand 🥾 Hikers for an outdoor gear company 👩🎤 K-Pop fans for a music app 🌱 Vegans for a plant-based food startup 🦹 Cosplayers for a gaming platform When you become part of a subculture, you build community and credibility. You demonstrate deep understanding of that group’s lifestyle and needs. This niche appeal creates immense loyalty and word-of-mouth buzz. Subcultural brand ambassadors will proudly rep your brand and spread the word organically. Want to tap into subculture marketing? Let’s identify and connect with tribes aligned with your brand values! 🤝 Ready to build niche brand devotion? Hit us up! ✌️ #NicheMarketing #SubculturesAndBrands #TribalMarketing #BrandAmbassadors #CommunityBuilding #LoyaltyMarketing #TargetedBranding #NicheAppeal #CulturalAlignment #BrandDevotion #PassionateAmbassadors #WordOfMouthBuzz #SubcultureConnection #BrandValues #MindsetMarketing

A Call for Change….. We often showcase and celebrate luxury items with enthusiasm, eagerly sharing them on social media. Yet, when it comes to supporting small-scale businesses, our actions frequently fall short - We might not engage with their posts or offer support through social media. - We sometimes bargain excessively, impacting their margins. - We occasionally cancel orders, which can disrupt their operations. - We rarely promote or share their stories, missing opportunities to provide valuable visibility and support. - When we visit pop-ups, we often neglect the up-and-coming small businesses and focus on the established ones. In contrast, luxury items often receive abundant social media attention, and influencers are more than happy to promote them without charge sometimes. This disparity is unfair and highlights a need for change. Small businesses are the backbone of our economy. They deserve the same level of support and recognition as luxury brands. By engaging with their posts, paying fair prices, and sharing their stories, we can make a significant difference. Can we make this change? #SupportSmallBusinesses #FairTrade #ConsumerResponsibility #InfluencerImpact #BusinessEthics #SocialMediaSupport #ChangeMakers #MarketplaceEquality #SmallBusinessSupport #ProfessionalGrowth

Navigating the uncertainty of a potential purchase can be a pivotal moment for a customer.. and here's where you can sway the decision in your favour. The crème de la crème of brands, the ones that stand tall in success, all share a secret sauce – a robust social proof game. These brands don't hold back on singing their own praises. Why? Because they're confident in the excellence of their products and they want the world to know it. -Dive into glowing reviews -Dive into heartfelt testimonials -Dive into compelling case studies -Trust the expertise of professionals -Immerse in a sea of user-generated content -Team up with influencers who resonate -Flaunt those well-deserved awards and certifications -Bask in the glory of celebrity endorsements -Elevate credibility with opinions from industry leaders Customers crave that feeling of exclusivity, being part of a club where they truly belong. To increase your conversion rate, paint a vivid picture of real people already relishing your product. Let them see the joy and satisfaction others have found, and watch that uncertainty transform into confident decision-making. #marketing #brandbuilding #ukbusiness #eastmidlands #digitalmarketing #contentmarketing

When POV and digiDZN unite, magic happens. Together, we're crafting unforgettable brand experiences. 💥🌟 . . . #powerofvoice #InfluencerMarketing #microinfluencer #internetmarketing #influencerimpact #powerofinfluencer #marketingdigital #successfulmarketing #successfulmarketer #targetaudience #rightaudience #microinfluencers #influencerroi #supportmicrocreators #supportmicrobusiness #growinginfluencer #networkmarketing #onlinemarketing #onlinebusiness #marketingonline #powerofsocialmedia👊

🚀Casagrand has sold over 900 units in just 5 days! 🔻Just a month ago, Casagrand faced allegations from buyers, sparking a storm on social media that threatened their reputation in the competitive market. 🔆But instead of backing down, they embarked on a strategic journey of brand positioning and awareness. With relentless marketing efforts, they secured prime real estate on the front page of 'The Hindu' multiple times, capturing the attention of a vast audience. 🔥But they didn't stop there. Casagrand roped in renowned celebrities like Prabhu, Sathyaraj, and STR for powerful brand endorsements, amplifying their presence across all media channels. Harnessing the power of social media, they engaged every influencer to spread the word about Casagrand to a wider audience. and Booommmm ⚡ This success story is a testament to the power of strategic marketing. Drop your thoughts in the comments! If you want to create a marketing campaign for your brand! Then it's time to discuss😀 #marketingsuccess #marketingcampaign #insights #insightfulmarketing