Our partner brand phaenom footwear gears up for a meteoric launch into 200+ retail locations this Fall.
we're thrilled to partner with 200+ retail locations worldwide to bring our boots to as many people as possible in fall 2024. these leading partners include SUREFOOT, evo, Backcountry, REI, SNOWLEADER, Blue Tomato GmbH, Ski Bartlett, and many, many others. circularity in footwear starts here. https://lnkd.in/eN9RRmGf
Keeping my eyes on this… One of my most aspirational brands (in all ways) w a bold-ish strategic move. Couple philosophies at play. Are empowered & capable internal teams connected better to the craft of product, speed to market, product narrative and ultimately success? Or? Does external expertise and guidance provide an open pathway for BETTER connecting evolutions in brand and product? It feels like there’s a t’ween option in here somewhere as well but I’d have to hire a consulting firm to articulate 😘
Since introducing footwear in 2015, Arc'teryx has relied on the insights and expertise of fellow Amer Sports brand Salomon. That is about to change. Arc’teryx execs Katie Becker, Ovidio Garcia and Stuart Haselden reveal to Footwear News the direction of its spring 2024 collection, which was designed and created entirely in-house. https://lnkd.in/enNerFFp
Private label footwear is an interesting discussion. I was surprised to hear REI getting out of making their own footwear. It looked good and I think offered a well-branded, unique approach offering some good value and performance (Vibram outsoles, etc.). There seemed to be an authentic story and reason to exist. Often private label is synonymous with cheap. Footwear in particular can be hard to execute well when it's at a very competitive price point, often with a large SKU offering and has the realities of tooling costs and technical development. Most commonly private label footwear is pawned off to a trading company to stick a logo on "knock-off" designs with open tooling produced at a questionable quality and performance standard. But I think private labels can compete. My first experience in footwear was with Power Footwear, possibly the largest global private label - a "house brand" of Bata Group. It showed me it is possible to craft real performance with value in mind and we did so with design as a strength. Original tooling, original technology, original design. Decathlon is also doing it really well. Some of the latest KIPRUN products I think can go head to head with Nike, Adidas, etc. Amazing design and cutting edge performance and sponsored top athletes. They have turned in-house resources and brands into a showcase for products that bring consumers into the stores. The whole point of private label in the first place. What do you think? Can private label footwear exist in today's retail landscape where a brand is more than product and needs to be supported by marketing, social, and the full experience? Do consumers want private labels? Do they know/care they aren't "real" brands? --- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. #design #footwear #footweardesign
REI Co-op is making significant changes to its footwear strategy. For starters, the outdoor retailer confirmed with FN that it is exiting its REI-branded footwear business after 2024, four years after the company revealed to FN that it would begin producing its own shoes. In the time since its initial launch, REI has delivered eco-friendly hiking boots, trail runners and more.
Great insights and super smart business moves for any company thinking about leaning into the running market. TL;DR: "REI's run business has consistently grown double digits, and it is growing “significantly faster” than total REI." More interestingly: "[...R]oad running footwear now accounts for roughly 60 percent of [REI's] running sales, with trail running accounting for the remaining 40 percent." That's an interesting flip from pre-pandemic data for this outdoor giant, and reiterates amazing growth in the running industry. Lululemon knows this, too, as they've also invested heavily in running (have you *seen* the #further campaign? #amazing).
REI Co-op is making significant changes to its footwear strategy. For starters, the outdoor retailer confirmed with FN that it is exiting its REI-branded footwear business after 2024, four years after the company revealed to FN that it would begin producing its own shoes. In the time since its initial launch, REI has delivered eco-friendly hiking boots, trail runners and more.
Repair and Rewear is such a great option
Advancements in technology continue to impact every facet of the manufacturing industry, and the footwear industry is certainly no exception. Read how Rockford-based Chaco is reducing waste and changing the game with repair and online customization solutions for their customers. #MiManufacturers #MiMFgMagazine https://bit.ly/3thVg06
Birkenstock knows the secret: it's not just about selling; it's about creating memorable brand experiences. This move to go public and invest in interactive parks is a bold step that demonstrates their commitment to creating unique brand experiences. It's a great example of how any brand can reimagine its identity and evolve to meet changing consumer expectations. As the line between commerce and entertainment blurs, it's a smart move to engage customers in new and innovative ways. Have a think about how your brand can create a memorable brand experience. It's vital for long-term brand success to stay in tune with market dynamics, diversify experiences, and leverage creative means to maintain relevance! #brandinnovation #brandstrategy #retailtrends
Footwear brand BIRKENSTOCK was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public—and put its best foot forward for the city that “never stops walking.”
The footwear market slowed in the second quarter of 2024, but performance footwear — led by running — saw solid gains. According to new data from Circana, U.S. footwear industry sales revenue was down 2 percent at $10.2 billion in the second quarter, compared to the same time last year. This data covers wholesale footwear sales and does not include brands’ direct-to-consumer businesses.
Retail Consultant and Trusted Advisor | Merchandising | Product Creation | Sustainability | Corporate Retail Strategy | Speed to Market | Supply Chain | Board Member | RETHINK Retail Global Expert
Fashion has made its mark in the performance shoe game and Dave Powers is banking on this trend with HOKA. 👟👟👟 Check out my comments on the latest from Shoshy Ciment and Footwear News. “The pandemic may have fueled the more casual trend but it’s now acceptable to style your outfit with a cool running shoe like a Samba, On or a Hoka running shoe,” explained Liza Amlani, principal and founder of consulting company Retail Strategy Group. “Function over a fashion has taken over.” 👟👟👟 The running shoe is no longer just a performance shoe. It has made its way into fashion in a big way. The ‘grandpa’ sneaker has become part of a wardrobe staple and running shoe brands are riding this wave. Dave Powers is on the right track with Deckers Brands and investing more in this category is the right move. With casual fashion and streetwear becoming more mainstream, we are seeing a lot more running shoes as the footwear of choice outside of the gym. We are also seeing this trend on the runway and across the luxury assortment with a lot more sneakers than heels. This is also apparent at department stores like Nordstrom and Macy's. The product mix is much more casual and the running shoe is what customers are looking for. #retail #retailnews #footwear #TRE #TopRetailExpert #fashion #merchandising
The Deckers Brands-owned HOKA brand made its mark as a premium footwear option for the running community. But now, Hoka‘s lifestyle appeal is driving a new wave of growth for the brand. In a call with analysts last week, Deckers‘ chief executive officer Dave Powers discussed Hoka’s evolution from a shoe for hard-core runners to a brand being adopted by people outside of the sport.
Footwear Study Reveals Data Proving the BOA Performfit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain - https://lnkd.in/gVBFTtGT #trailrunning #shoes #BOAfitsystem
Can You Wear Sliders for Umrah 2025? Tips for Proper Footwear
Soccer-inspired fashion is scoring big! According to Circana's data: ⚽ The soccer-inspired shoe market grew over 5x in the past year. 👟The soccer-inspired category is driving growth in performance footwear. ✨Bright spots in the footwear market continue to reflect consumer preferences for comfort and versatility. 💸U.S. footwear industry sales revenue in Q1 2024 remained on par with Q1 2023 at $9.1 billion. #FootwearTrends
The market for soccer-inspired footwear is over five-times larger than it was just one year ago, according to Circana. Indeed, the category is enjoying an increase in sales driven by the resurgence of the adidas Samba, the retail analytics firm said on Wednesday. Soccer cleats also saw dollar sales up 9 percent in the quarter. Circana noted that the soccer-inspired category, along with running and tennis shoes, drove growth in the performance footwear segment in the period. Beth Goldstein, footwear and accessories analyst at Circana, said in a statement that “bright spots” in the footwear market continue to reflect consumer preferences for comfort and versatility, across both fashion and athletic footwear.
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4moFantastic achievement and a great addition to our skis and boards👍