The Expo Group’s Post

👋 Hey Marketing & Comms Managers! Event Managers too! I'm putting together a guide on working with external creatives (especially in video/photo). What's your biggest challenge when collaborating with creatives? Tight timelines, creative clashes, budget blowouts, or something else? Drop a comment or DM me your thoughts. Feel free to share with your network! Thanks! 🙌 #Marketing #Communications #CreativeServices #Collaboration #FeedbackWelcome

Two cracking opportunities here:

Who’s hiring brand ambassadors for summer events? ✋ It's a serious struggle to find (and keep) the right people to take on creative marketing challenges. So how do we consistently staff brand ambassador teams across the U.S.? We know how to find talent that’s: ✅ Reliable  ✅ Enthusiastic  ✅ Persuasive ✅ Professional ✅ Trainable Learn a bit about how we do it in our latest blog post. 👇 Then, give us a call and ask us to set up a campaign and staff a team for your next marketing challenge! ➡ https://lnkd.in/g2QKeDXP #ExperientialMarketing #OutOfHome #OOH #CreativeMarketing #CreativeAdvertising #OOHAds #OutofHomeMarketing #OutdoorMarketing #EventMarketing #SportsMarketing #festivalmarketing #SponsorshipActivation #BrandActivations #BrandMarketing

Event marketing is increasingly vital in today's digital-first world, offering a unique blend of live interaction and brand storytelling that online platforms can't match. Having orchestrated event planning and marketing strategies for initiatives at high-profile venues like SXSW and the JP Morgan Healthcare Conference, I've seen firsthand how tailored experiences can forge deeper connections and drive brand loyalty. Successful event marketing hinges on a deep understanding of the target demographic, creating immersive experiences that resonate with folks on a personal level, address customer pain points and deliver top-tier value. The ability to execute well-crafted events is not just an advantage—it's a strategic necessity in a competitive landscape.

🌟✨ 15 Essential Steps for a Successful Experiential Production! 🌟✨ We recently had the privilege of providing top-notch Brand Ambassadors for the sensational D’USSE Super Bowl Project, and let me tell you, it was an absolute blast! 🎉 At IBA, we're all about ensuring your experiential events not only succeed but shine brightly in the memories of your audience. Wondering how to make your next experiential production a smashing success? Look no further! We're thrilled to share our tried-and-true formula with you: From defining objectives to integrating an online component, our comprehensive guide covers every aspect of creating unforgettable experiences. Check it out: 1. Define Objectives 2. Identify Target Audience 3. Budget Allocation 4. Develop Event Concept 5. Select Event Elements 6. Plan Pre-Event Promotion 7. Implement Data Capture Tools 8. Ensure Frictionless Engagement 9. Monitor Social Listening 10. Execute Event 11. Encourage User-Generated Content 12. Capture Post-Event Data 13. Follow-Up Engagement 14. Iterate and Improve 15. Integrate Online Component At IBA, we've got you covered every step of the way. From ops management to staffing, our team ensures your activation goals are not just met, but exceeded, stress-free. Let's make magic together! ✨ Click the link to learn more and embark on the journey to experiential greatness. https://lnkd.in/gtGdm8Sp 🚀 #ExperientialMarketing #eventstaffing #IBAExperience

🌟 Exciting Update: Unlocking Creative Synergy in Luxury! 🌟 Thrilled to share our recent journey to identify an Entertainment Marketing Manager for a major global iconic brand in the luxury accessories realm. 🌐✨ The Challenge: Crafting a Narrative of Luxury 🎭 Tasked with blending global iconography with cross-generational and cross-cultural appeal, we scoured the international market for visionary Entertainment Managers. The role’s mission was to collaborate with the brand team to identify artists and musicians embodying the brand's values, shaping the overall entertainment strategy. Challenges: Pioneering a Unique Role 🚀 The Entertainment Marketing Manager role, a rarity in corporate landscapes, presented an intriguing challenge. With a limited talent pool, we delved into Fashion, Luxury, Consumer Goods, and the vibrant Music and Entertainment industry. Navigating the Landscape: Where We Searched 🗺️ Our exploration spanned diverse sectors, drawing inspiration to identify individuals translating the brand's essence into captivating experiences. Successful Appointment: A Harmonious Blend of Experience 🌈 Despite the brief for a junior position, our quest led us to two exceptional profiles—a seasoned professional with international experience and a promising junior talent exuding passion and fresh perspectives. Excited to pioneer new frontiers in luxury entertainment marketing! 🌐💫 #LuxuryMarketing #EntertainmentManager #BrandInnovation

Media Planner

Are you struggling to maintain a positive online reputation for your brand? Hiring a brand manager can make all the difference. A brand manager plays a crucial role in monitoring, protecting, and enhancing your brand's online presence. They can proactively address negative feedback, engage with your audience, and ensure consistency across all platforms. By entrusting this important task to a professional, you can build trust and credibility among your target audience. Don't underestimate a brand manager's impact on your online reputation. Invest in one today to take your brand to the next level! Learn more about the benefits of hiring a brand manager by contacting us now! #GFI #GFILtd #brandstrategy #marketingstrategy #brandmanagement #businessbranding #branding

As someone who has worked in the events industry for years, I know firsthand how challenging it can be to plan and execute successful experiential marketing campaigns. It requires a unique blend of strategic thinking, out-of-the-box creativity, and flawless execution. These top 100 event agencies have not only met these standards but have exceeded them with their innovative ideas and impeccable delivery. From global activations to local pop-up experiences, these agencies have been at the forefront of creating memorable moments for brands and their audiences. They understand how important it is to connect with consumers on a deeper level and create lasting impressions that go beyond traditional advertising methods. To all the event agencies on this list, congratulations once again on being recognized as leaders in experiential marketing. Your dedication to pushing boundaries and delivering exceptional experiences has not gone unnoticed. I can’t wait to see what groundbreaking ideas you come up with next! https://lnkd.in/ef4q7Euy #experientialmarketing #eventplanning #top100agencies #digitalinnovation #virtualengagement #pushingboundaries #creatingimpactfulmoments #futureofevents #passionanddedication #inspirationandguidance

Are you advertising in any way? If you are, ask yourself this question...would it benefit you to consult with one of the largest Out of Home advertising companies in the country to make sure all your dollars are going into avenues to get the most eyes on your company or product? If the answer is yes, lets talk! Case studies, creative etc. we can provide you with the playbook to make sure your advertising dollars are spent in the most efficient way possible!