The Current’s Post

As sports rights increasingly shift to premium streaming video platforms, and as those platforms focus on advertising, some experts say the global appeal of sports could define the next phase of streaming. #livesports #streaming #connectedtv

The Symbiotic Nature of Live Sports Content Sports content and live broadcasts share a symbiotic relationship, each enhancing the other’s inherent qualities. The question arises: why is live content indispensable in the realm of sports streaming? https://lnkd.in/dBCJnBfA #Sports #LiveSports #Interactvty

🥇 While athletes were vying for gold at the Paris Olympic Games, another champion emerged – discovery+! Crowned the UK’s fastest-growing streaming service in August, they saw huge gains as audiences flocked to the platform to watch the events. But now comes the ultimate challenge: retention From offering experiences to effective retention strategies, Recurly CMO, Lina M. Tonk, shares her insights with Broadcast Now on how subscription businesses can leverage major events like the Olympics to build a long-term subscriber base. #CustomerRetention #CustomerExperience #SubscriptionGrowth

Local #MLB, #NBA and #NHL teams already have a brand identity - they don't need a third party platform to distribute their live sports content. DTC live streaming apps, therefore, signal a new era that enables teams, leagues, and broadcasters to keep #fans engaged while exploring fresh revenue streams via targeted advertising and dynamic ad insertion. And, most importantly, the teams will collect and further monetize very valuable first-party user, viewer and transaction #data. #streaming #ott #dtc #d2c #sports #tv https://lnkd.in/dEEscZYD

A properly executed streaming strategy can create direct connections with sports fans, helping drive loyalty and conversion. Read our latest blog post to find out how sports companies can maximize revenue and engagement with hybrid ad insertion, interactive opportunities, social media distribution, and MAP integrations: https://bit.ly/49xQgnV #streaming #sports #media

Breaking news in the sports streaming world! 🏐🏏🏈🎾📺 Research unveils the struggles fans face trying to catch their favorite events. The 'Spulu' joint venture between ESPN, Fox and WB Discovery might not be the fix-all solution as anticipated. Instead, our findings point to Super Bundling as the game-changer. Simplifying subscriptions, billing and access, Super Bundling offers a streamlined solution for providers and consumers alike. Find out more about the future of sports streaming in our latest report >> https://lnkd.in/e7ZngRRf #Streaming #SuperBundling #SportsVOD #technology

Once only a pinnacle in advertising opportunity, this summer's Olympics will go programmatic on NBCU's Peacock. Great for widening the inventory, but scary if bidding exceeds new highs, preventing space for smaller businesses. Interested to see if I'll receive ads from independent brands or if it will all be giants. #OTT #digitalmarketing #digitaladvertising #streaming #thetradedesk https://lnkd.in/g8CjJeB3

As U.S. sports teams take control of their media distribution through their own streaming platforms, we're seeing a glimpse of the future of entertainment. Fans want more control over how and when they consume content, and these platforms provide just that. With on-demand access and unique offerings, teams are transforming from content consumers into content creators, putting the fan experience at the heart of their strategies. Ultimately, this move marks a new era in entertainment where traditional barriers are breaking down, and sports teams are innovating to keep pace. The result? More immersive, interactive, and fan-centric experiences that will define the future of how we connect with sports and entertainment. #Entertainment #FutureOfEntertainment #Sports #Streaming

Tired of SportSurge? 📺 Check out these 20+ FREE alternatives for live sports streaming in 2024! Your game day just got better. 🏆 #sports #streaming #sportsurgealternative #sportsurge