The Beauty Brief’s Post

We recently passed the 6k threshold and are quickly approaching our one year anniversary going live with The Beauty Brief. Every single part of life as I knew it changed on 9/1/23. I didn’t know it yet, but soon it would all start to become more clear where exactly I was meant to be headed. The body of work Shiri Feldman and I have produced on this platform alongside the many incredible guest writers at Beauty Brief HQ is more than we could have imagined. So what’s in store for year 2? 1. Weekly new product launch coverage you know and love 2. Continued rollouts of indie brand features showing off the best of new beauty and wellness entrepreneurship 3. Sponsored content and advertising opportunities (available now, DM to inquire) 4. New content across even more platforms. More way to learn and stay in the loop with all the latest in beauty news 5. Monthly episodes on BRAND BABY Podcast once I get the initiative launched 6. Opportunities to work closely with Shiri Feldman and myself as marketers for your brands (available now as well) 7. Even more new voices and stories 8. More story formats in the mix: product picks, industry expertise, direct-from-founder content, trend analysis and beyond This has been a beautiful adventure and it’s been a pleasure to return to my journalistic roots in so many ways. Thank you to everyone who has been a part of it. We couldn’t do it without any of you. #thebeautybrief #beautynews #beautyindustry #beautymarketing #beautybusiness #marketingconsultants #consulting #brandstrategy #beautytrends #femalefounders #womeninbusiness

My client recieved nearly 3X the amount of engagement she usually receives from our FIRST post🤯 When me and my client first started working together, she was doing bits of personal branding here and there, but never really had a full strategy behind it! As soon as she come to me and I noticed how much of a lovely bubbly person she was, and also how confident she was in front of the camera I knew we had to create a full personal brand strategy! Our first post proved why is so so important to include personal brand within your strategy because her engagement increased 3X the amount of what she usually gets! If this is the result she’s getting after only one post, imagine what she will receive after working together for four months! 🎯Want to see results like this for your beauty business, DM me “STRATEGY” #socialmediastrategy #socialmediaengagment #personalbranding

Isn’t it funny how the quietest voices often make the biggest impact? I've noticed something about the incredible business owners I work with—they're "quiet disruptors." These are people who’ve built their brands on core values, making decisions that benefit not just their business but their clients, teams, communities, and the environment too. They’re doing things differently—ethically, sustainably, and with real intention. Even though they might prefer to stay under the radar, they’ve realised they hold a responsibility. Their work speaks volumes, and the ripples they create are far-reaching and impactful, even if they’re not making a loud noise about it. If this resonates with you, your story deserves to be told. Let’s capture those quiet, yet powerful, moments that truly represent who you are and what your brand stands for. Let’s chat—your impact deserves to be seen, even if it’s with a gentle, steady hand. #bristolbusiness #somersetbusiness #smallbusinessbristol #smallbusinesssomerset #bristolphotographer #somersetphotographer #brandphotography #brandrefresh #personalbranding #microbusinessbristol #bristolbusinesswomen #bristollocalbusiness #somersetbusinesswomen #somersetlocalbusiness #smallbusinesssouthwest #smallbizuk #womeninbusiness #marketing #marketingcontent #superfunkypenguinphotography #brandshoot #brandphotography #websitephotography

Alexis Androulakis highlights a critical issue that pervades the beauty industry among other industries. As she says, "It became clear that at every stage <of the product development process>, there was an opportunity to either create a truly inclusive product or to market it honestly for its intended demographic." YSL's "universal" lavender blush highlights a gap in not only beauty marketing but inclusive marketing. At SeeMe Index, we analyze brands' inclusive marketing efforts against the 3Cs: ⭐ Is it CONSISTENT? -Does inclusivity exist across ads, product and commitments? ⭐ Is it COMPREHENSIVE? -Are you thinking about multiple identities and intersectionality? ⭐ And is it COMPETITIVE? -How do you measure up against your competitors? The 3Cs can be a helpful litmus test to brands to ensure what they're putting into the world is authentically inclusive. Missteps happen along the journey to inclusion, but this is a wake up call for all brands and the industry to do better in serving consumers from all marginalized communities and SeeMe Index is here to help.

This is a cautionary tale of why diversity and inclusion on all levels matters. Diversifying your product base and staying in tune with the market trends, needs, and unique experiences of your customers is critically important. Transparency is key not just important within the supplier chain with product ingredients and sustainability efforts but in product development as well. Including varying shades and colorways for the mass market is not a one-size-fits-all. Beauty brands can do so much better in being more inclusive. Much love to the beauty community—beauty brands, product development, social influencers, and creators.🤎 #diversitymatters #beautycommunity #brandmarketing #marketpositioning #bipoccommunity #diversityandinclusion #beautybrands

Wondering how to captivate your audience and stand out in the crowded beauty landscape? In the fast-paced world of beauty, being noticed is essential, and I'm here to make sure your brand not only gets noticed but becomes the talk of the town! Get ready for a game-changer – imagine your products showcased in a way that captivates your audience and leaves a lasting impression. But it's not just about being seen; it's about creating a beauty legacy that forges connections and builds unwavering loyalty! Ready to turn heads, break through the noise, and make your brand a showstopper? Let's embark on this journey together! Excited to chat? I can't wait to help make this the year your beauty brand takes centre stage! Book your strategy call now, and let's make your brand an irresistible force in the beauty world! #BeautyGlowUp #VisibilityMagic #BrandBrilliance #LetsShineTogether #BusinessJourney #DelegateWithConfidence #TimeToThrive #visibilitystrategy #BeautyBusinessEssentials #ProductivityBoost #VestaSupports #ukbeautybrand

Inclusivity is more than a buzzword—it’s a commitment. Making real changes requires more than good intentions. It demands a commitment to evolving processes, reshaping mindsets and finding new ways to serve a wider customer base. Want to hear more? Join me and Marcus for our webinar where we’ll share insights and our journey into skin tone diversity within beauty tech! #inclusiveinnovation #diversityinbeauty #cosnova #arbelle

A community-building mistake I see too many beauty brands make 🤔: “If it works for that brand, it should work for us, right?”   Nope. You can only build a thriving community of brand advocates when you understand truly unites those people. Here is how to build a deep understanding and profile of your customers and their community memberships: - Surface and design toward your customer’s values and attitudes. - Understand what motivates them to engage. - Determine what bonds hold members together. - Identify the reasons members keep coming back. - Understand norms and look for unique functional characteristics.   🔗📊🚀 #CommunityBuilding #BrandAdvocacy #BeautyBrands #BusinessGrowth #BeautyIndustry

Discover the power of joy with PETERMAYER. Entering its "Age of Joy", this New Orleans-based agency is redefining brand success through the science of positive psychology. 🚀 #BrandJoy #PositivePsychology #MarketingInnovation

Grill nights and bonfires. 🔥 There’s nothing like a cozy hoodie, a glass of wine, and a smoky grill to unwind after a long week. It’s in these moments of simple pleasure that I find the space to recharge And then return to my creative projects with even more passion and clarity. What’s your favorite way to relax and recharge? Share your go-to ritual in the comments! 👇 **** Hey I’m Veronica 👋 I write about: * Finding Clarity in Your Brand Identity * Building Confidence in Your Brand Vision * Tips and strategies to empower and inspire female business owners and creatives in their branding journey. Ring the bell 🔔 on my profile so we can be on this journey together. Cheers 🍷 -V #GrillNights #RelaxAndRecharge #CreativeFlow #BonfireVibes