The B2B Institute’s Post

It's finally here! Latest white paper from the #b2binstitute: how marketers can demonstrate financial value and unlock bigger budgets. Written by the combined brain power of Lisha Perez and Jonathan Knowles: a must read for all #b2bmarketers who want to forge a better partnership with their most important internal customer - the finance department. Free download linked below.

The financial services industry is undergoing rapid change, driven by digital transformation, evolving regulations, and shifting customer expectations. In this dynamic landscape, strong B2B marketing strategies are essential for standing out, building lasting client relationships, and driving growth. To explore these challenges and opportunities, we’ve analyzed key trends from our Propolis Community Index—a real-time dashboard of marketing metrics. From budget allocation to customer retention and headcount, we’re sharing insights with Dr Christine Bailey. Christine Bailey, Senior Director & Head of Compliance and Third-Party Risk Marketing at Moody’s, and James Redgrave, VP of Global Thought Leadership & Editorial at State Street. Together, they’ll unpack the drivers behind these trends and share solutions to empower your marketing team to thrive in this competitive space. Pre-register for the webinar here: https://lnkd.in/ehR223Qa

While mass data collection once reigned supreme, today's savvy marketers know that precision is paramount. Discover how the landscape is changing, the challenges to overcome, and the revolutionary strategy leading the way to actionable insights in our latest article. https://lnkd.in/gmPYYKWK

👽 The 7 deadly sins of marketers... Hope you aren't guilty. Here's the checklist: 1. Prioritizing Sales Over Relationships 2. Reacting Poorly to Criticism 3. Neglecting Data Analysis 4. Overlooking the Basics 5. Imitating Competitors 6. Overloading Content 7. Chasing Every Trend Avoiding these seven deadly sins can save your as* and your clients some serious bucks. - Stay humble - Stay mindful - Stay customer-centric What sins do you see marketers committing most often? 

Is your data quality holding you back? In today's data-driven marketing landscape, high data quality is crucial for effective campaigns, accurate reporting, and informed decision-making 🙏 Most B2B organizations have large customer data sets – but very often they are not of the required quality. Do you know what "bad" data means and how it affects your business? And, most importantly, how you can fix it? 🚀 Then have a look at our recent white paper focusing on ensuring marketing excellence with clean data - you can download it directly via the link below: https://lnkd.in/dae6zukZ Let us know in the comments how you are dealing with the challenge in your job at the moment!

👀 𝐖𝐡𝐲 𝐂𝐌𝐎𝐬 𝐭𝐫𝐮𝐬𝐭 𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐜𝐨𝐫𝐢𝐧𝐠 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡? In today’s competitive business world, pressure is growing on marketing budgets. As companies work to maximise their #ROI, #CMOs not only have to #optimise #media and #marketing #spend, but also need to demonstrate the value and impact of their investments. HOW? Flip through the slides ⬇ Mathias Elsässer Anne-Kathrin Korella PwC Deutschland PwC Karriere #MarTech #Marketing #Efficiency

Are you making the most of your trade spend strategy? Discover insights and actionable tips in our latest blog: "Trade Spend Strategy: Common Mistakes and Effective Tips for Success." 🔍 Navigate pitfalls: Learn how to sidestep common mistakes that can derail your strategy, from data-blind decisions to budget misallocation. 📊 Harness data power: Discover the transformative impact of data analytics on trade spend optimization, from historical insights to real-time agility. 💼 Craft your success: Explore essential elements like objective-setting, partnership-building, and innovative pricing strategies to craft a winning strategy. 🛠️ Technology advantage: Explore cutting-edge tools like trade spend management software and AI-driven analytics to elevate your strategy to new heights. 🤝 Forge stronger partnerships: Learn proven tactics for cultivating collaborative relationships with retailers to maximize mutual success. Read the full article, here: https://ow.ly/gwqh30sC4AU #CPG #TradeSpend #Strategy #DataDriven 📈

Forrester research found that for the past three years, business decisions based on quantitative information and analysis have been hovering around 50 percent. B2B marketing data can be a double-edged sword: with all the opportunities it affords, it can also increase the complexity of decision-making. How do businesses and marketing leaders overcome this analysis paralysis and make effective, data-backed decisions? By employing Quantitative Intuition (QI)™. In their book Decisions Over Decimals: Striking the Balance between Intuition and Information, authors @Christopher J. Frank, Paul Magnone and Oded Netzer argue that “for too long, the debate has been on the value, veracity, and variety of Big Data.” The problem most businesses actually face is “not the lack of information but the judgment to use it.” #b2bmarketing #bigdata #techmarketing #b2bmarketingstrategy #marketingstrategy #saasmarketing

In our ever-changing world filled with market twists, economic turns, evolving prospect needs, and internal adaptations, let’s make sure we: 1. Give our metrics a regular check-up to ensure their effectiveness. 2. Make sure we’re measuring the things that truly matter. 3. Fearlessly face realities when things don’t go as planned, and then act on them to make it right. The decisions we make tomorrow will be based on what we measure today. #measurewhatmatters #b2bmetrics #kpis

💰 $10.11M in total benefits 📈 181% ROI 🚀 <6 month payback period These results are from a Total Economic Impact study that Attentive commissioned to show the benefits, cost savings, and return on investment enterprises can realise by using our SMS Marketing platform.  Deep dive into the TEI study findings and impact of our platform, gathered through interviews with our customers.