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🎮 Why is gaming the ideal channel for social good? 🌍 Gaming has emerged as a powerful platform for driving social good, and we’re excited to dive into this topic with industry leaders Laurie Keith, VP, Emerging Media and Technology at Ad Council, Boaz Paldi, Chief Creative Officer at UNDP, and Natalia Vasilyeva, EVP Marketing and Strategy at Anzu. Join us live from the Croisette at this year’s Cannes as they share their insights! 🔹 Examples of Social Good Causes in Gaming: - Environmental sustainability initiatives 🌱 - Mental health awareness and support 🧠 - Education and skill development 📚 - Disaster relief and humanitarian aid 🆘 🔹 How Gaming Communities Drive Success: - Strong, engaged audiences ready to support meaningful causes - Collaborative spirit that amplifies impact through shared goals - Innovative use of technology to reach and inspire global players #GamingForGood #IntrinsicAdvertising #SocialImpact #GamingCommunity #Cannes2024

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