How is web-based augmented reality (WebAR) changing the way we engage in social impact campaigns? In a new article from Laurie Keith, our vice president of emerging media and technology, she shares how we used WebAR in our partnership with Feeding America to create immersive experiences, tell powerful stories and drive meaningful engagement.
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Absolutely spot on! 👀 The way virtual marketing is transforming brand engagement is incredible. It's exciting to see how immersive experiences are becoming the new norm, offering brands unique ways to connect with audiences. 🚀 https://lnkd.in/gzeA7cqB #Innovation #DigitalMarketing #immersiveexperience #branding #brandengagement
How Metaverse Marketing is Changing the Game for Brands
medium.com
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Harness the power of social media trends with immersive AR experiences, including virtual try-ons and interactive features that enhance user engagement. Cultivate genuine connections by promoting user-generated content, which fosters trust and strengthens community bonds. Optimize the purchasing process with advanced social commerce tools like in-app shopping and live events. Additionally, focus on building niche communities to deepen brand loyalty and establish meaningful connections. #checkmatedestudio #Marketing #Strategies #Creative #DigitalMarketing #DigitalAgency #digitaltips #MarketingTrends
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In the pursuit of fostering heightened audience engagement, corporations are advised to undertake a comprehensive understanding of their target demographic's proclivities and requirements. Employ a diverse array of multimedia elements, such as images, videos, and interactive graphics, to augment visual allure. Deploy gamification techniques, including quizzes and polls, to infuse content with an entertaining dimension, thereby stimulating active involvement. Leverage social media platforms as conduits for interaction and discourse, contemplating the integration of virtual reality or augmented reality for immersive experiences. Employ live streaming methodologies, personalized content strategies, and solicit user-generated contributions to imbue the content with a personalized touch and engender a communal atmosphere. Furthermore, the integration of interactive tools such as calculators and configurators, mobile optimization, and adherence to a consistent publishing schedule are integral components of a comprehensive approach. Routine analysis of engagement metrics facilitates continuous refinement of strategies in alignment with audience response and preferences.
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🚀🌐 Stay Ahead of the Curve: Top 5 Social Media Trends for 2024! 📈💫 🔥MetaVerse Mania: Dive into the immersive world! Expect social media platforms to embrace Metaverse features, offering interactive experiences that redefine online engagement. 🔥Sustainable Storytelling: Going green is more than a trend—it's a movement! Brands will focus on sustainable practices and share eco-friendly narratives, resonating with environmentally conscious audiences. 🔥Short-Form Content Reigns: Snackable, shareable, and sensational! Short-form content, like reels and TikToks, will continue to dominate, offering a quick and engaging way to connect with audiences. 🔥AI-Driven Personalisation: Get ready for a personalised experience! AI algorithms will power hyper-targeted content, making user interactions more tailored and relevant than ever. 🔥Interactive Experiences: From polls to gamified content, interactivity is the name of the game! Social media platforms will prioritise features that allow users to actively participate, fostering a sense of community. Ready to ride the wave of social media evolution? Let's turn these trends into your brand's digital success story! 🌎www.brandfire.co.za #BrandFire #ignitingbrandpassion #agency #marketing #design #branding #agencylife #digitalmarketing #creative #advertising #socialmedia #graphicdesign #digital
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🚀🌐 Stay Ahead of the Curve: Top 5 Social Media Trends for 2024! 📈💫 🔥MetaVerse Mania: Dive into the immersive world! Expect social media platforms to embrace Metaverse features, offering interactive experiences that redefine online engagement. 🔥Sustainable Storytelling: Going green is more than a trend—it's a movement! Brands will focus on sustainable practices and share eco-friendly narratives, resonating with environmentally conscious audiences. 🔥Short-Form Content Reigns: Snackable, shareable, and sensational! Short-form content, like reels and TikToks, will continue to dominate, offering a quick and engaging way to connect with audiences. 🔥AI-Driven Personalisation: Get ready for a personalised experience! AI algorithms will power hyper-targeted content, making user interactions more tailored and relevant than ever. 🔥Interactive Experiences: From polls to gamified content, interactivity is the name of the game! Social media platforms will prioritise features that allow users to actively participate, fostering a sense of community. Ready to ride the wave of social media evolution? Let's turn these trends into your brand's digital success story! 🌎www.brandfire.co.za #BrandFire #ignitingbrandpassion #agency #marketing #design #branding #agencylife #digitalmarketing #creative #advertising #socialmedia #graphicdesign #digital
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In week 13, we came across several social media trends and I found this trend more fascinating “multi-sensory social media trend” and did a group presentation on this. Multi-sensory social media trend Context In the digital landscape, brands are increasingly using multi-sensory experiences on social media to captivate their audience. This trend acknowledges that consumers crave immersive content that engages multiple senses. Situational Analysis For a food company, this trend presents a chance to stand out in a crowded market. By leveraging the sensory aspects of food—taste, sight, smell, touch, and sometimes sound—brands can create memorable experiences that drive engagement and loyalty. My point of view · Future Evolution: I anticipate that multi-sensory experiences will become even more central to social media marketing strategies as technology advances. · Innovation Focus: My focus is on staying ahead of the curve by innovating with emerging technologies like VR, AR, and interactive storytelling. Future step · Regularly evaluating and analyzing the performance of multi-sensory content using metrics such as engagement rates, audience feedback, and brand sentiment can help refine strategies and optimize results. · Collaborating with experts and partners in the fields of technology, sensory science, and digital marketing can leverage their expertise to drive innovation in multi-sensory content creation. · Investing in research and development to experiment with new technologies and sensory experiences ensures that content remains fresh, relevant, and engaging in general. #socialmediatrends #Multisensory #technologies #Marketingstrategies #HOST1173 #Audience Ron Caughlin Ma.Ed
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🔍 Is your marketing strategy speaking the language of your target audience? In a world where attention is the new currency, traditional marketing methods often struggle to make an impact. But fear not – Augmented Reality is the gateway to bridge the gap between brands and consumers. With #AR, brands can create immersive, interactive campaigns that captivate and delight audiences. From product visualizations to gamified experiences, the possibilities are endless. AR isn't just a gimmick; it's a powerful tool for storytelling and brand engagement. It's about forging meaningful connections with consumers in a way that feels authentic and exciting. Ready to embrace this brand new approach? Swipe left below to learn more 👇🏻 #marketing #strategy #innovation #brandcommunication
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🎯 Successful creative campaigns serve as blueprints for crafting impactful Creative Ads. Here’s what we found… 👉 Targeting Gen Z requires more than just understanding their preferences; it demands an immersion into their culture and digital habits. Tap into the platforms where Gen Z thrives to ensure those customer touchpoint are met and the message resonates authentically. 🚀 Strategic comparative advertising catapults brands into the spotlight by juxtaposing their offerings with competitors. Through witty comparisons or compelling demonstrations, we carve out our unique value proposition while subtly asserting your brand’s superiority. 🔥 Leveraging user-generated content (UGC) ignites a wildfire of authenticity and community engagement. Encouraging customers to share their experiences fosters a sense of belonging while showcasing real-life testimonials that speak volumes beyond traditional marketing messages. 🔍 Beyond these strategies lie countless untapped opportunities. Whether it's collaborations with digital creators, such as the Gymshark X Anna Archer collab we saw earlier this month, or embracing immersive technologies like AR and VR. Innovation is the key to staying ahead in today's dynamic advertising landscape. The essence of successful creative campaigns isn't just about replicating what works. It's about understanding WHY it works and infusing our own unique flair. #creativemarketing #marketingstrategy
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The evolution of brand-studio collaborations is paving the way for a new kind of marketing. Whether it’s Coca-Cola partnering with Marvel or Lexus with Black Panther, these collaborations create meaningful connections with audiences through storytelling. Read more about how these partnerships are driving results. #BrandStorytelling #MarketingInnovation #EntertainmentBusiness https://bit.ly/3zpidSu
Behind the Scenes: How Major Studios Collaborate with Brands for Mutual Success
blog.hollywoodbranded.com
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Creating Unforgettable Brand Experiences With Fully Interactive Digital Characters | Co-Founder & CEO @ Performit Live
Navigating the Colossal Scale of Digital Content: Strategies for Brands Brands face an unprecedented challenge: capturing attention amidst an overwhelming flood of content. The Data Deluge According to the IDC, global data consumption is projected to reach 175 zettabytes (175 trillion gigabytes) by 2025. These are colossal numbers. To visualise this, imagine stacking Blu-ray discs equivalent to this data; it would reach the moon 23 times! Domo (2022) highlighted that every minute, users send over 500 hours of video content to YouTube, share nearly 50,000 photos on Instagram, and post over 500,000 comments on Facebook. This logarithmically accelerating data consumption curve leads to a pressing question: How can brands effectively engage their audience in such a crowded digital space? The Power of Live Events One powerful strategy is leveraging live events. These immersive experiences offer unique opportunities for real-time engagement, creating lasting impressions, and fostering authentic connections with your audience. Live events provide: ✅ Direct Engagement: Capture immediate attention through real-time interaction. ✅ Memorable Experiences: Create lasting impressions with immersive, engaging experiences. ✅ Authentic Connections: Build genuine relationships with your audience through face-to-face interactions. Innovative Strategies As brands seek to stand out, innovative live event strategies have emerged, such as: ☑ Experiential Marketing: Creating immersive, multi-sensory experiences that engage attendees on a deeper level. ☑ Gamification: Incorporating game elements like challenges, rewards, and leader boards to enhance engagement and interactivity. ☑ Influencer Collaborations:** Partnering with influential personalities to amplify reach and authenticity. Eventbrite (2020) revealed that 73% of millennials are willing to pay more for an experience than a product, highlighting the growing demand for immersive brand experiences. I am curious: What innovative live event strategies have you seen that have successfully engaged audiences? #BrandStrategy #ContentSaturation #LiveEvents
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Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies
3moLove this partnership!!