Terry Fraser-Reid’s Post

Las Vegas is the No. 2 Best Sports City for Events 👑 According to an SBJ analysis of iSpot.tv data, Visit Las Vegas, spent $4.8M in advertising during televised sports programming last year, more than any other destination marketing organization. Its primary ad, "The Greatest Arena," implied that you don't just go to the city for one sporting event; you go for everything before and after. The spot aired 752 times and generated 87 million TV impressions. Read more on why Las Vegas is No. 2:  https://lnkd.in/gqPquNct

­The NBA inaugural In-Season Tournament championship was the most-watched non-Christmas NBA game during the regular season on any network since February 2018! Let Cast Iron Media connect you with NBA fans all season long! #nba #sports #sportsmedia #mediabuying #advertisingandmarketing #advertising #ratings #ctv #ott

After a smashing show at Wrigley Field packed with 35,038 roaring fans, the Chicago Red Stars are now searching for a new venue for their September 21st clash against the San Diego Wave Fútbol Club. Why? Well, turns out Douglas Park, got double-booked with Riot Fest. Red Stars President Karen Leetzow didn't mince words, "It is unfair and unfortunate to have our club put in this situation, shining a light on the vast discrepancies in the treatment of women’s professional sports vs. men’s professional sports." She's got a point, doesn't she? Now, let's play devil's advocate for a moment. Picture this: if it were a men's pro team facing the same double-booking dilemma at Douglas Park, would we see the same? Probably not. They tend to have more backup options, more clout to negotiate, and let's face it, a smoother path to getting things sorted. This situation with the Red Stars is more than just a scheduling hiccup. It's a neon sign flashing "inequality" in bold letters across the sports landscape. Women's sports leagues and teams deserve the same respect, resources, and problem-solving prowess as their male counterparts. It's about time we level the playing field, quite literally. #equity #sportsbiz #nwsl #sportsbusiness #sportsmedia

GUADIANS OF THE GAME Sponsoring an NBA team can be an effective marketing strategy for a provider of safety and security technologies for several reasons. Safety and security technologies are relevant to both businesses and individuals. Many NBA fans may be decision-makers in organizations or homeowners who have security needs. The sponsorship can put the brand in front of a relevant audience. In addition, NBA teams often have dedicated fan bases. Sponsorship allows the provider to target a specific demographic, such as urban professionals, who may have a higher likelihood of requiring security solutions. Finally, NBA games offer opportunities for corporate hospitality, such as VIP box seats and meet-and-greet events. These can be leveraged to build relationships with potential clients and partners. READ ARTICLE: https://conta.cc/3PsawyV #sportsmarketing #nba #sponsorships #technologies

GUADIANS OF THE GAME Sponsoring an NBA team can be an effective marketing strategy for a provider of safety and security technologies for several reasons. Safety and security technologies are relevant to both businesses and individuals. Many NBA fans may be decision-makers in organizations or homeowners who have security needs. The sponsorship can put the brand in front of a relevant audience. In addition, NBA teams often have dedicated fan bases. Sponsorship allows the provider to target a specific demographic, such as urban professionals, who may have a higher likelihood of requiring security solutions. Finally, NBA games offer opportunities for corporate hospitality, such as VIP box seats and meet-and-greet events. These can be leveraged to build relationships with potential clients and partners. READ ARTICLE: https://conta.cc/3PsawyV #sportsmarketing #nba #sponsorships #technologies

🏀 The NBA's In-Season Tournament: Beyond the Buzzer! Insights from Sports Business Journal reveal financial triumphs, global reach, and the visual spectacle that has reshaped the league. As the tournament concludes, it's not just a win for the NBA, but a game-changer in sports entertainment. #NBA #InSeasonTournament #SportsInnovation

🏒[Sports Biz News]🇺🇸 Florida Panthers Sign Multi-Year Broadcast Deal with Scripps Sports👏  The Florida Panthers have announced a multi-year broadcast deal with Scripps Sports,   allowing South Florida residents to watch games for free. This agreement includes   preseason, regular season, and first-round playoff games on cable, satellite, and   over-the-air TV. A new direct-to-consumer digital platform will enhance fan engagement.   From a sports marketing perspective, this partnership is a strategic move to boost   brand value and fanbase growth.  The free broadcast of games will significantly increase the team's visibility in the local   market, creating new opportunities for fan interaction and sponsorships. By leveraging   Scripps Sports' extensive network, the Panthers can reach a broader audience,   strengthening their community ties and expanding their market presence. This approach   not only benefits the fans but also provides valuable exposure for the team's sponsors,   leading to a potential increase in sponsorship revenue.  As the Panthers continue to build on their recent successes, this deal positions them   to further capitalize on their growing popularity and solidify their status as a premier   NHL franchise.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #floridapanthers #nhl #hockey #southflorida #freetv #digitalplatform

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