Terrence Burns’ Post

Olympic Marketing Minute #4. How do you know if Olympic or Paralympic Games sponsorship makes sense for your brand? (And it’s also how to sell these sponsorships, by the way…). You have to answer these questions with a “yes,” or you’re wasting time and money. And…ROI isn’t about what happens at the Games. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #sponsorship.

Olympic Marketing Minute #1 - What makes a great Olympic or Paralympic sponsor ad? Three simple rules. When you watch the Games from Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 next month, remember these tips and see who does or doesn't break through the noise, grabs your heart, and why. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee #sponsorship #paralympics #olympicmarketing #Olympics #advertising

Olympic Marketing Minute #2 - "The Authenticity of Purpose." Sponsors without an authentic connection to the event, the athletes, or the fans are just "wallpaper" for consumers. As you watch the cascade of Olympic advertising and promotion in Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, ask yourself the three questions in the video. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee #sponsorship #olympicmarketing #paralympics #Olympics

If you are interested in the marketing of the Olympic & Paralympic Games, please follow my new “Olympic Marketing Minute” series. Each week I’ll share a couple of one-minute posts on the ins and outs of everything to do with Olympic sponsorship. Hopefully, it will be interesting background as you watch the markeitng activity around the Paris Games next month. Many thanks. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #sponsorship #olympics #paralympics #marketing #advertising

Can't wait to see all our in-store & online activations start - celebrating how players support Team GB and ParalympicsGB when they play National Lottery games. In the meantime, there's this cracking series starting on Friday! #retail #retailmarketing #Paris2024 #Olympics #Paralympics #TheNationalLottery

That’s how inventions serve humanity

With the Olympics coming closer and closer, the opportunity for brands to get more awareness also comes closer. Check out SponsorUnited's Women in Sports Marketing Partnerships report to have insights into the evergrowing Women in Sports space!

Murderball is relentless. Once a player has the ball, the shot-clock starts counting down; they have just 40 seconds to fight their way through the opposing side and drive it through the goalposts at the end of the court. This is easier said than done – wheelchair rugby, as it is now known, is a notoriously high-contact sport, and the blunt impact of wheelchair ramming wheelchair echoes non-stop through the arena. Both teams have a lot riding on this match. The US, which historically dominated the sport since its rough beginnings in the 1970s, hasn't won gold since 2008, with a bronze and three silvers since then only sharpening their frustration. For Japan, this is the first time they've made it to the finals, and their team has only been getting stronger since they won bronze two Games running. Paris is co-captain Chuck Aoki's fourth Paralympics. Speaking to reporters after the game, he said he had been moved by the raucous crowds that packed the stadiums across Paris throughout the Games. Murderball is relentless. Once a player has the ball, the shot-clock starts counting down; they have just 40 seconds to fight their way through the opposing side and drive it through the goalposts at the end of the court. This is easier said than done – wheelchair rugby, as it is now known, is a notoriously high-contact sport, and the blunt impact of wheelchair ramming wheelchair echoes non-stop through the arena. The crowd loves it. After four days of fast-paced matches, the US is facing off against Japan for the gold medal, and the stands are packed with fans decked out in their countries' stars, stripes and rising sun. Paris is co-captain Chuck Aoki's fourth Paralympics. Speaking to reporters after the game, he said he had been moved by the raucous crowds that packed the stadiums across Paris throughout the Games. #Japan #overpowers #US #rough #tumble #wheelchair #rugby #historic #gold #247newsupdate

Last week during 13th Fazza Dubai 2024 Para Powerlifting World Cup was the first time I am handling NPA during competition. New experience and new exposure for me. As Technical Officials on duty, we just need to be aware on the NPA and adjusting the existing procedures to fit the guidelines especially for Technical Controller, Kit Check Official and Technical Announcer. Games is about the athlete. One thing that I love about hetting involve with this sport event, everytime is different; different challenges, different experience and different exposure. Will never be enough. Experience will make you better and better but never perfect. Remark: NPA stand for Neutral Paralympic Athletes. NPA will compete as individuals in neutral uniforms under an NPA flag, and will not feature on the medals table or march in the Opening and Closing Ceremonies. Strict eligibility conditions mean NPA will be independently vetted to ensure they have not supported the Ukraine war and are not contracted to the military.

As the Olympic Games are being held this year in Paris, I thought it would be interesting to explore how the Olympians earn their chance at gold, silver, or bronze. It turns out that, just like in the world of finance, the path to the Olympics is paved with strategic planning, diligent effort, and a fair bit of competitive spirit. Paris 2024 Olympic Games Paris 2024 will be held from 26 July to 11 August of this year and will include Aquatics, Athletics, and Boxing. New categories like breaking (as in break-dancing, I kid you not) will grace the games, as over 10,000 athletes from over 200 countries compete in 306 medal events. The Right Stuff? When it comes to qualifying, each sport has a different metric by which they judge. Some are based on individual performances, others on the collective strength of national teams. Sports like shooting and taekwondo offer quotas for places earned by individual athletes, which helps prevent a small number of countries from dominating any event. However, even then, the final say on who fills those quota places lies with the athlete's respective National Olympic Committees (NOCs). Dream Teams In team sports, nations secure their spots through performances in World Championships, continental competitions, or global qualifiers. This rigorous selection process ensures only the highest-performing athletes represent their countries on the international stage, making each event a (hopefully) thrilling spectacle of skill and sportsmanship. Talk about inspiring! The dedication, coordination, and grit needed to arrive at this global stage is just "awesome" in every sense. Olympics.com, 2024