Teresa Bravo’s Post

I was interested to see this morning at both ASOS and Boohoo are taking steps to nearshore production in the face of increasing shipping disruption around the Red Sea. This seems like a sensible approach to take to resolve short term issues around supply chain risk and resilience. However, I am willing to bet that both businesses will see additional benefits as a result of this change and are likely not to revert to far east sourcing in the long term. When we look at the total end-to-end profitability of a garment within a fashion supply chain, we see that there are many more sources of significant cost and margin erosion that are magnified by far east sourcing. If retailers are able to understand how net margin accumulates within their business, then they are far more able to eliminate sources of cost and maximise profitability. Long lead times and high minimum order quantities associated with far east sourcing are prime examples. It is a simple fact that the longer the lead time, the more inaccurate the forecast and the more safety stock a business needs to carry. Eliminate the safety stock by nearshoring, on significantly reduced lead time, and you can dramatically reduce mark down and clearance. Similarly, near shoring provides opportunities for in-season replenishment which is simply not possible with far east sourcing. That opens up opportunities to launch with lower stock levels, assess actual demand levels and replenish only when necessary. Again, lowering residual stocks and reducing mark down and clearance. And there are many more examples …. By applying a deeper understanding of the sources of net margin erosion to end-to-end supply chain management, we have been able to demonstrate double digit growth in full price sell-through for clients. Interested? Then get in touch to learn more. #fashionretail #retailsupplychain #supplychainmanagement #sourcingstrategy #bearingpoint Exclusive: Asos and Boohoo turn to nearshoring as Red Sea crisis intensifies | Retail Week (retail-week.com)

There's a mantra in category management that you might have heard before… “The shelves aren’t elastic” Essentially, this means that there's only so much space on the shelf. For every new product that a retailer wants to put on the shelves, they're going to have to take something out. That's why having a really, really solid category led sell-in story is so important. Your sell-in story needs to demonstrate that: 1. Your product will sell 2. Your product will add something different to the category. So, ahead of your next retailer meeting, think about how you can really demonstrate that your product is going to sell and that it's going to add something different to the category. #fmcg #grocery #categorymanagement

The Coca-Cola Company over the past few years reduced its brands to 200 from 400, cutting slow-growing as well as declining products, including small regional lines . “It was pruning the garden to let the better plants grow,” Coca-Cola Chief Executive James Quincey said in 2022. Macy's ’s president and CEO-elect, Tony Spring, told analysts in November that “the customer today does not want an endless aisle.” #retailers and suppliers across industries—from groceries to health, beauty and furniture—have said that it didn’t pay to offer products for everyone, and consumers didn’t care that much when they stopped. COVID-19 pandemic led to a reduction in consumer choices as companies streamlined their product offerings to address supply chain challenges. Many retailers and suppliers across different industries have decided not to bring back the extensive choices they once offered, citing that consumers seem indifferent to the reduced variety. Some executives argue that customers prefer a focused selection rather than an overwhelming array of options. The article also highlights the impact on #innovation, smaller #brand , and the positive effects on reducing food waste for grocery stores. Overall, the industry shift toward a more curated product line is seen as a cost-saving measure with mixed effects on consumer preferences and market dynamics. The Wall Street Journal #wsj #Brand #strategy #cmoinsights #Retail #Recruitment #cocacola #cpgindustry

One of my biggest challenges in retail so far… I’ve only had the pleasure of being listed in retail for a matter of months, but there’s been many learnings along the way. Below is a prime example, merchandising. As you can see there’s a Freezecakes ticket on the shelf, however there are no Freezecakes in sight. Now there could be a number of reasons for this, but for a small start up brand to ensure the shelves are stocked and labelled correctly is obviously a huge task when you’re dealing with hundreds, if not thousands of stores. Unless you have the resources to send in merchandising teams, it’s almost impossible to manage at an individual store level. For me, going in to as many stores as possible, speaking with the store managers, building relationships with buyers and the wider team is all important, along with clear messaging to your community to lend a little hand if they’re on the hunt for your product 😉 Let’s keep building 💪🏻 #retail #merchanding #frozenfoods #frozendessert #innovation #pleese #fmcg

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Only good news here, we promise. It's all about growth, improvements, and generally being better. Let's dive in ⬇️ 💊Kenvue has launched its "Our Vue Forward" efficiency initiative in a bid to upgrade IT infrastructure, and streamline operations. 💄The Estée Lauder Companies Inc. is implementing operational and structural changes as part of a larger profit recovery plan to restore gross margins by inventory optimization, and price realization. 🥕Bolthouse Farms is being split into two standalone entities. Bolthouse Fresh Foods will offer fresh carrots whilst Generous Brands will manage salad dressings and beverages. 🥃Beam Suntory has rebranded as Suntory Global Spirits to reflect the company's growth in ready-to-drink cocktails and spirits. The company has grown in value to $5.5 billion from $2.5 billion since the acquisition in 2014. 🏪Casey's has switched up its visual identity for the first time since launch. The "It's not crazy, it's Casey's" campaign is designed to position the retailer as more than a standard gas station and highlight it's growth. 🚀CVS Media Exchange (CMX) has implemented enhancements to align with the IAB's set of industry guidelines for retail media and measurement. CMX is focusing on; reporting and transparency, and attribution modeling. 🐻MINISO USA continues to expand into the US with a 4000-square feet store co-designed with Sanrio. By the end of the year, Miniso plans to expand further with 550-650 new store globally. 🔔 Hit follow to keep up to date with news, blogs, podcast releases, and more! #News #Headlines #CPG #Retail #LatestNews

Private label “Store Brands” continue to be an avenue of growth for retailers. Economic factors are boosting consumer demand for low-cost/high-quality alternatives to national brands, providing retailers with the opportunity to create brand loyalty, and recognition for store-brand products in the marketplace. #retail #privatelabel #branding #brandidentity

🛍️ 💄 💅🏽 It’s no secret that I love all things retail, but it’s not just shoes, clothes and bags- I’m obsessed with skincare and make up too. I’m also Pakistani (if you didn’t already know that, here’s a cheeky plug to check out my last dissertation of a post here 😜). So it was a total treat when Nicola Conway and Sana Malik invited me to talk on their podcast about diversity within the cosmetics and beauty industry. 🎙️🤎 Check out the link below and listen on your morning run, during a quiet solo lunch break, or on your commute home from the office. We name drop some really cool brands who are nailing it on the DE&I front, talk about how things have changed over the years, and share a list of top tips on how companies can ensure that diversity runs through the DNA of their brand.

🚀 Unlocking the Power of Merchandising in China's Retail Dive into the world of Chinese retail with Renee Hartmann. Discover how brands like Temu and Shein are reshaping the industry by understanding consumer desires like never before. Join the conversation on offbounds.tv! #retailinchina #chinesemerchandising #chineseretail #retailstrategy #consumerinsights #businessinsights

Robert Gorin, Managing Director & Consumer Products Practice Leader, and Charvi Gupta, Director, have been quoted in Sourcing Journal’s latest article, “What Macy’s 150 Store Closures Say About Retail and the Consumer.” The attached PDF (last page) outlines their thoughts on the matter. #Retail #Consumer #StoreClosure #GetzlerHenrich