Tek Lubiarz’s Post

I’m happy to share that I’ve obtained a new certification: Certificate in Conversation Operating System (Social Selling) from The Institute of Sales Professionals!

Hello, LinkedIn community! It's been a while since my last video, and I'm thrilled to share an exciting project with you. One of my luxury fashion clients, spending high 8 figures annually on digital media, aimed to eliminate media waste. By integrating impression-level data from DSP partners into their Snowflake environment and leveraging LiveRamp’s Identity Graph, we seamlessly connected impression data with sales data on RampID. This solution enables detailed analysis and optimization, reducing wasted impressions by 8%-20% and achieving at least an 1100% ROI. Watch this short video to learn more. #paidmedia #retail #ROI #efficiency

Enjoying a spectacular display of natural beauty at Marine Biology Long Beach Aquarium of the Pacific 😁

Access to consumer data is a fundamental part of a consumer data strategy and is what sets the most successful brands apart from their industry peers. But not all industries have the same opportunities to collect data from consumers, for example a CPG brand will likely not be able to collect as much data as a retailer who processes millions of transactions every day and has millions of members in their loyalty program.  Does this mean that CPGs are doomed to failure when it comes to their own Consumer Data Strategy? Absolutely not… Data Collaboration is the answer to CPGs data collection challenges. Long gone are the days when companies didn’t want to share any data with each other- quite to the contrary- companies are eager to collaborate with each other to increase their understanding of consumers and to capitalize on the opportunities such as driving increased reach and customer engagement- but the collaboration has to be centered on #privacy. My colleague Zach Oberman- Director of Addressability at LiveRamp (a leading Data Collaboration Platform)  described it in a very interesting way during our recent podcast conversation. Hope you enjoy it! #datacollaboration #privacy #marketing #cpg

This is so exciting for LiveRamp to receive such a woderful recognition from Google. This partnership has been fruitful not only for the two companies, but most importantly for our mutual customers 🎇

I was so lucky to enjoy a blue-bird day at Kirkwood Ski Resort with a fabulous group of friends including my good old buddy from Oracle Mr. Dan Bock and his better half! The following day I went snowshoeing to Sardine Lake with my lovely girlfriend Anna and our baby boy Atos! Then today I watched the solar eclipse (although only partial in Reno) and have only one thing to say: Thank you Universe 🙂 #love #adventure #skiing #positiveenergy

Exciting developments in digital marketing as we transition from 3rd party cookies to innovative people-based identifiers! Google PAIR- which stands for Publisher Advertiser Identity Reconciliation- is a new identifier set to revolutionize how we connect with audiences through DV360. A recent case study by Omni Hotels has shed light on the potent capabilities of Google PAIR. Despite being in its nascent stages and with match rates growing week-by-week, the performance uplift is undeniable. The case study underlines a fundamental marketing truth: reaching the right person at the right time is invaluable. With Google PAIR, Omni Hotels saw a campaign performance that had four times better conversion rate vs cookie-based activation through DV360-, thanks to targeting authenticated traffic where the audience's identity was verified. This breakthrough showcases the potential of Google PAIR in enhancing campaign effectiveness, offering a glimpse into the future of targeted advertising. Want to learn more please feel free to send me a DM - you can also download the Omni Hotels  case study  on Google PAIR from LiveRamp's website. #cookieless #identityresolution #PAIR #google #dv360

Let's raise a paw to my beloved four-legged son, Atos, who is officially celebrating his 4th birthday 🎂🎈 Time truly flies when you're mastering the art of being adorably irresistible. Flashback to four years ago, I embarked on what can only be described as the "Puppy Apprentice" challenge. Picture this: A rescue center near Sacramento, Hearts For Paws, unleashes the cutest batch of 7 fluffballs you've ever seen. The stakes? A whopping 115 hopefuls (myself included) thrown into the gladiator arena for a chance to be chosen by these majestic creatures. The competition was fierce, folks. We're talking video interviews, home inspections, and references.  At six weeks old, these puppy gladiators hosted their own "meet & greet," where Atos (formerly known as "Bandit" for his notorious sock-stealing escapades) and I first locked eyes. In a move that would make any rom-com jealous, he waddled over and chose me first. Yes, it was a "He Chose Me" moment! Convincing the rescue that my Lake Tahoe basecamp was puppy paradise meant turning into a daily “sales call”-  snapping shots of my daily hikes and spamming the rescue director with my Strava stats. At the end  Atos and I emerged victorious! Since then, it's been a whirlwind of adventures—hiking, snowshoeing, camping, and perfecting the art of the post-adventure nap. On this special day, as Atos dons his invisible crown of "World's Most Pampered Pooch," I couldn't be prouder to be his “dad”. So, here's to Atos, the pup who taught me the true meaning of loyalty, adventure, and the joy of coming home to someone who's always thrilled to see you (especially if you have treats). 🥳🐕🦺 Happy 4th Birthday, Atos! May your day be filled with endless belly rubs, gourmet treats, and perhaps a new toy or two. #HappyBirthdayAtos #PuppyLove #AdventuresWithAtos #ProudDogDad #LifeWithPets #FluffyExecutive

🚀🤝 Data collaboration is transforming the way we understand our customers, breaking down barriers to unlock comprehensive insights across partner brands. It's not just about accessing new datasets; it's about creating a connected view of customer interactions beyond our own environments. This opens up unprecedented opportunities for personalized experiences and deeper engagement, propelling us towards a more integrated, customer-centric future. Hear it from my LiveRamp colleague Caroline Clark whom I recently spoke to on the #ExpertsOnly podcast.  Let's embrace this revolution together! #DataCollaboration #Customer360 #advertising #marketing #personalization

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