Mark Douglas’ Post

Are advertisers measuring the wrong things? Dr Karen Nelson-Field PhD on attention decay and the ad currency crisis. “At any one time, you might only be reaching 20% of the eyeballs you pay for, and that decay is different for every single platform.” Aside from a colossal Barbie-esque budget, what levers can a marketer pull to ensure they rise above the noise? And more importantly, can they be sure their data is reflecting true user consideration? Fresh from a study delving into the value of real human attention, Professor Karen Nelson-Field, Founder and CEO of Amplified Intelligence talks to PMW about the value of distinctive assets, the hierarchy of attention and why time’s up for ‘Time in View’ metrics. Read the full interview with Nelson-Field and Baptiste Amar, GetYourGuide, in the link in comments. Robin Langford, #performancemarketing #news #interview #marketing #advertising #business #measurement

See why KERV CRO, Jay Wolff thinks 2024 will be a monumental year for the advertising industry in this article by Advertising Week. 1️⃣ Ad Performance Matters More Than Ever 2️⃣ AI’s Takeover Continues and It’s Personal (In a Good Way) 3️⃣ Brands Are Preparing for a Cookieless Future and Hedging Their Bets Let's redefine how advertisers and brands make meaningful connections with viewers, everywhere. https://lnkd.in/dMJGWTHs

👩🏼💻 We're excited to have partnered with WARC on a brand new report, exploring the surge of short-form video 📱 Our research reveals that adding short-form video to your media mix can improve brand recognition by 20%, driving impact across every stage of the buyer’s journey. Discover more insights in the full report: https://lnkd.in/dW53BGus #TikTokForBusiness

Looking to refresh your understanding of key media industry terms? AMA, Rating, Reach, Frequency, Quantiles, and more, are all explained in a series of short and simple videos here. https://hubs.la/Q02HTVld0 #mediaconcepts #media #mediatraining #mediatrainingvideos

💡 Did you know that a large percentage of the information our brain perceives is visual? Sight is the sense that sells the most. Check out this interesting article on how physical media moves consumers to buy. #VisualInformation #ConsumerBehavior #MarketingInsights

OUTFRONT’s Andy Sriubas explains ‘Why the MRC standards are a great thing for out-of-home’: OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). These long-established models and data frameworks will not […] #DOOH #digitalbillboards #digitalsignage

OUTFRONT’s Andy Sriubas explains ‘Why the MRC standards are a great thing for out-of-home’: OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). These long-established models and data frameworks will not […] #DOOH #digitalbillboards #digitalsignage

HOT MINUTE from Left Off Madison. Our president and leader over all things related to media and data, Boris Litvinov, shares his hot take on those clients who select efficiency over effective media. What is your opinion? Because these are the types of conversations we are having with current and potential clients. . #perspective #pov #media #mediastrategy #mediaplanning

There’s often a catch in understanding, evaluating, and marketing to the “typical" #consumer, especially when measuring them through central tendency. Which of the three options do we use - mean, median, or mode? But what if we considered the fourth option... Join our own Kelsey Howell in exploring how W5 challenges the standard practice of central tendency and utilizes it to the fullest by not committing to just one of its three primary methodologies. https://lnkd.in/gdzXKhwm #consumerinsights #marketresearch #consumerresearch #customerexperience #insights #mrx #shopperinsights

“At any one time, you might only be reaching 20% of the eyeballs you pay for, and that decay is different for every single platform.” Fresh from a joint study delving into the value of real human attention, Karen Nelson-Field PhD alongside Baptiste Amar from GetYourGuide talk to Performance Marketing World about the value of distinctive assets and the hierarchy of attention. Discover more here #amplifiedintelligence #attentionmetrics #performancemarketing