Check out the full M&S Agricultural Shows report on our website now 😊 : https://lnkd.in/eHUUNZhS #MarksandSpencer #CaseStudy #BrandActivation
TBA x M&S Agricultural Shows 🌾 At TBA, we believe in the power of experience in forging meaningful connection between brands and their audiences. Our recent partnership with Marks and Spencer is a testament to this, as we brought their message, “For us, it’s never just food,” to the heart of the UK’s top agricultural events: 📍 Balmoral Show | 15-18 May 📍 Royal Highland Show | 19-22 June 📍 Royal Welsh Show | 22-25 July These events shone a spotlight on M&S Farmers, celebrating their commitment to sustainability and excellence in food provenance. The Agricultural shows further provided the opportunity to connect with the agricultural community, showcasing the journey from farm to foodhall through immersive and engaging experiences: 👩🍳 87 live kitchen demos 🎨 4,000 temporary tattoos applied 📝 9,500 activity sheets completed 🎒 14,000 Percy Pig backpacks given away 🛒 3 pop-up M&S Foodhall’s retailing delicious M&S food 👥 Over 85,000 visitors engaged A massive well done to all of the team involved who helped to create a memorable, engaging and immersive experience for all🎉 #TBATeam #MarksandSpencer #ExperientialMarketing #BrandEngagement #EventMarketing #Sustainability #FarmToFork #UKEvents #CommunityEngagement #FoodProvenance #BritishFarming #Innovation #EventStrategy
