Taylor James Ltd’s Post

💭 Reflecting on a brilliant Peabody 'Lunch and Learn' session organised by our LGBTQIA+ Network with Polly Shute for Pride Month. Polly shared some really practical takeaways on how to be an ally at work, so I thought I'd share my key takeaways: 💡 Get comfortable with the uncomfortable. Things are often uncomfortable if they are different, lean in further and continue to engage rather than pulling away. 💡 Respect first, politics second. Having different views isn't a bad thing, but it is important to separate humanness with politics to prevent 'othering' those who are 'different'. 💡 Treat others how THEY would like to be treated, not how YOU would like to be. This encourages you to understand what that looks like for other people and how we are not all the same. 💡 Choosing empathy over sympathy is a vulnerable choice as it means we have to connect with something within ourselves that knows that feeling. Finally, leaving this video here as it had a poignant impact on me, creating a feeling of discomfort but pushing through to lean into the challenge of listening, engaging and challenging your biases - beer not essential. Happy Pride weekend 🌈 https://lnkd.in/eu7tZgzy

Reflecting on Pride Month and Juneteenth, we must push for genuine inclusivity and avoid mere "diversity theater." Discover actionable steps for marketers to celebrate authentically and support these communities year-round. #PrideMonth #Juneteenth #InclusiveMarketing. https://bit.ly/4cLdGba

Dear Brands, First things first, slapping a few vernacular words on a post is not cute. If you want to speak to "us" stop doing it in a distasteful manner. Stop letting middle-aged caucasian men have the final say on the creative. If you hire black creatives, allow them the space to be creative! Care about the people that you are speaking to! Also GIVE BACK to our communities, slapping a branded board at a Tuckshop or Shabeen just doesn't cut it. People in the township are educated, we have bigger fish to fry to get through our day. Also giving us the bare minimum is just a slap in the face which is why we will never be loyal because you don't understand "us". Do better! That's it for now folks. #Brands #Marketing #Townshipeconomy #CSI #Blackcreatives

My nan is celebrating 99 years young today! 🎂 We're four generations strong, and the anticipation for that royal birthday card in a year is making her very excited! 👑 As we celebrate it got me thinking about the valuable lessons I've learnt from her over the years. One thing in particular - telling a story! She has told many stories from her days in the land army to being a farmers wife on the Devonshire farm. Reflecting on this, stories are important in our businesses too! They create an emotional connection between your brand and your audience. When people can relate to a story, they are more likely to connect with your brand on a personal level. Emotions drive consumer behaviour, and stories are a powerful way to evoke emotions, build trust and feel more connected. I'm embarking on a journey to add another chapter to my personal story this year. We're on a mission to connect with my nan 100 times this year—sharing stories, laughter, and creating memories. If you have any ideas for our '100 things' list, feel free to share! How do you weave your unique story into your business? #Accountability #Milestone #Generations #story #branding #businessbranding

🎆 Happy #4thofjuly from YourTeam Marketing! 🎇 Celebrate freedom, creativity, and connection today. Enjoy the fireworks, family, and festivities. Btw, did you know the average American sees 4,000 ads per day? #July4th #IndependenceDay #YourTeamMarketing

#Halloween is fast approaching! The second largest commercial holiday of the year is also one brands need to understand to fully capture consumer attention. Did you know... ✅ #White Americans and #Hispanic Americans lead Halloween celebrations; ✅ Halloween can be a challenging holiday for Multicultural Americans; and ✅ Acculturated and Bicultural Hispanics drive the high Halloween celebration rates. Collage Group helps marketers and insights leaders connect around these holidays by providing insights that clarify the similarities and differences in how diverse Americans prepare for and celebrate important dates. These insights allow for more efficient and effective activations that capture greater mind and market share. Discover additional insights and action strategies for brand growth with #multicultural consumers in our blog. #diversity #inclusion #diversityandinclusion #marketing #marketresearch #marketingandadvertising #mrx

🌟 Embracing Subcultures: From Niche to Newsfeed   We're in an era where subcultures are breaking free from hidden corners and are dominating the headlines. At Grayling we understand what these unique audiences truly love and sometimes loathe to #CreateAdvantage for our clients.   💡 Click below to read more and reach out to us [email protected].

Awareness Days - should you jump on the bandwagon? With days like #NationalTalkLikeAPirateDay and #HugAPlumberDay, it's tempting to join the fun. But with so many awareness days, how do you choose? Here are our tips: 📅 Know your audience: If it's not relevant to them, they won't engage. Celebrating #NationalHugYourPetDay at a pet store is perfect! But at a hair salon? Maybe not. 📅 Consider the day's history: Established days get more traction. Look for ones with a solid track record for better engagement and potential newsjacking opportunities. 📅 Stay local: Make sure the day aligns with your audience's location. Celebrating an American day when you're UK-based? Your audience might not get it. Stick to UK or global days for maximum engagement. Choose wisely and mark your calendars for the days that suit you best! 🎉

Dive into February with a leap! 📆 This extra day will come in very handy considering the large amount of marketing possibilities the month of February brings to your business. From Valentine's Day to Love Your Pet Day, there's a lot to celebrate and promote. Make the most of this leap year – seize the opportunities and spread your brand's message! 💖🐾 #MartinandJonesMarketing #FebruaryMarketing #BusinessBoost

Celebrating 20 Years of Realizing Potential: Pause & Play with Jo and Aly Aly’s E-Colors are Blue/Green | Jo’s E-Colors are Red/Green Thanks to Jo and Aly for providing a great example of Personal Intervention using Pause and Play. Personal Intervention (PI) consists of two key techniques: (1) a PAUSE button and (2) a PLAY button Each of the four top E-Colors has a unique set of tendencies which may either limit or hinder our performance in any environment. With active awareness of our potential limiters, we have the ability to choose to: - PAUSE tendencies that may hinder our interaction and communication with others and ... - PLAY tendencies which elevate our interaction and communication with others. Use the QR code to view all the amazing testimonials or visit: https://lnkd.in/gg45UvV2 #celebrating20years #20yearsofequilibria Paul Grant Lewis Senior Laura Senior Garcia David Senior Garcia Mark Wilkinson (Yellow / Red - The Doing Socialiser)