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If your mobile CX isn’t up to par, you’ll be leaving money on the table this BFCM. Here’s the data: - The largest driver of 2023 online BFCM sales came through mobile devices ($5.3 billion), with that number expected to rise in 2024 - 81% of consumers plan to use mobile shopping apps this BFCM - 89% of Gen Z and 84% of Millennials view mobile apps as a crucial shopping option For brands that have mobile apps this means: - Implementing strategies NOW that drive app downloads to build a loyal customer base that you can engage with during BFCM - Optimizing your push strategy. 40% of shoppers reported they’ve made a purchase directly from a push notification - Using Tapcart Custom Blocks to create unique experiences that’ll keep your customers engaged throughout the holiday season For those that don’t have a mobile app, there’s still time. You can launch an owned sales and marketing channel designed to deepen customer relationships and generate reliable revenue from your most loyal customer cohort for BFCM and beyond. Optimize your BFCM strategy with more consumer insights like these with our 2024 BFCM Consumer Trends Report. Link in the comments.

Discover the latest consumer trends shaping the BFCM season, pulled from proprietary data and industry experts: https://bit.ly/3LclMh8

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