We don't know who needs to hear this, but Centriply's audience-based, nationally-scaled, multi-market, hyper-local Advanced TV is the one place for planning and buying ALL your TV ad campaigns-CTV or linear or broadcast-or all of the above. Yes, we use the same audience data as your digital campaigns, and can measure it too. You didn't realize that? Great--we'd love to show you TV like you've never seen before! Powered by Tango Media Systems https://hubs.ly/Q025Jbrr0 Kinesso IPG Mediabrands WPP Publicis Media Starcom Zenith Digitas North America Spark Foundry Performics Mindshare MediaCom Hearts & Science GroupM MullenLowe U.S. dentsu OMD USA Wavemaker Looney Partners + Napier The Martin Agency Quad Campbell Ewald Duncan Channon Anomaly Barkley Harmelin Media #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement
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#TangoRESPONSE was built to be proactive. Time to leave the "reactive" old days in the dust--where proposals took 2 weeks to turn around and "local" often meant "low quality". It's time to integrate linear TV ad sales into the world of audience-based buys and multilayered campaigns. #TangoRESPONSE, powered by Tango Media Systems.
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Agreed. To quote Andrew Tint's article in AdExchanger: "Programmatic Advertising’s Final Frontier Is Linear TV," (Oct 8,2024): "...Give programmatic buyers a consistent experience from CTV to linear. They should be able to use the same audiences across different programmers, implement the same tactics and rely on the same attribution metrics. ..." "...Savvy programmatic buyers are always looking for ways to expand reach and find new audiences, while prioritizing premium inventory." "...In that regard, linear TV has always represented a “white whale” of sorts, living at the intersection of all of these wants. These are millions of viewers, many of them in valuable demographics, untapped by programmatic campaigns. And these viewers are watching premium inventory. (After all, there’s nothing more premium than live TV premieres and sporting events.)"
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Headed to NAB Show New York this week? Drop a comment below to let #RobBochicchio know how to find you to catch up.
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THE ART OF SCALING LOCAL, brought to you by Tango Media Systems. Ad tech tools that remove the friction of selling and managing multi-market local TV advertising. Without changing the inventory.
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Tango Media Systems: Automated Multimarket TV Ad Proposals. Made fast, to generate revenue even faster.
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Tango Media Systems: Multimarket Ad Proposals Made FAST.
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Tango Media Systems: TV Ad Proposals, Automated. And make it FAST.
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Tango Media Systems: TV Ad Sales Automation. And make it FAST.
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Tango Media Systems: TV Ad Sales Automation. And make it FAST.
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