T&Pm’s Post

How Twix campaign Turned Candy into a Sweet Rivalry with Creative Marketing. In 2011, Mars and BBDO New York launched the quirky "It’s Time to DeSide" campaign for Twix, introducing the playful concept of a "left" and "right" Twix. The campaign humorously suggested that the two identical bars were rivals, even going so far as to create separate packaging, urging consumers to pick a side. The ads, filled with comical scenarios like two identical factories arguing over which Twix is superior, sparked conversations about the absurdity of the rivalry. Despite the clear similarity between the bars, the campaign captured public interest and boosted Twix sales, making it Mars' most popular chocolate. #MarketingMagic #BrandStrategy #CreativeCampaigns #creativemarketing #ConsumerEngagement #Marketing #Branding #MarketingSuccess

Though it’s not unimaginable for L'Oréal to create an ambient media campaign like this, sadly this example posted by #Loreal is synthetic. It raises a broader question of the tactics brands are deploying to gain the attention of consumers across channels. Should they just post and ride the hype to their benefit, or should they be more responsible in highlighting that the content is fake? Does it even matter for things like this? For years I’ve been telling the #placemaking community they should be aware of these types of tactics and they should protect the rights of a building or space they occupy or at least offering out the rights for usage. Revo - Retail. Property. Community. Ibrahim Ibrahim Nick Peel what are your thoughts? Note, #SamAltman recently said he believes 95% of what marketers will use for campaigns will be created by, or handled by AI tools so expect vast amounts of synthetic media to emerge.

MUTARE AD INNOVATE INNOVATE AD MUTARE This is our company’s propositum maximum, our maxim, our motto. After investing weeks in reviewing our mission, vision, and values, we wanted to create our credo. In the process, we validated two aspects of everything we do, two actions that have supported how far we’ve come and will define our future: change and innovation. These two powerful sentences guide and remind us of our purpose: change enables innovation, and our innovations enable change. To innovate, we need to change. Innovation cannot happen by sustaining the status quo. We must embrace change to trigger new ideas, work methods, and solutions. After change enables innovation, it is through innovation that we become agents of change on other people, our colleagues, our clients, their employees, and their customers. IMC-Innovations, Inc.

MUTARE AD INNOVATE INNOVATE AD MUTARE This is our company’s propositum maximum, our maxim, our motto. After investing weeks in reviewing our mission, vision, and values, we wanted to create our credo. In the process, we validated two aspects of everything we do, two actions that have supported how far we’ve come and will define our future: change and innovation. These two powerful sentences guide and remind us of our purpose: change enables innovation, and our innovations enable change. To innovate, we need to change. Innovation cannot happen by sustaining the status quo. We must embrace change to trigger new ideas, work methods, and solutions. After change enables innovation, it is through innovation that we become agents of change on other people, our colleagues, our clients, their employees, and their customers. IMC-Innovations, Inc.

Check out this intriguing concept I conjured. It's not your typical ad, mind you. When I saw this puzzle, Instead of simply pondering a solution, I found myself envisioning an advertisement that could spark conversation and engagement. I envisioned of #Cadbury #5star Mondelēz International, I think this is because of customer socialisation. Now, let's get to the heart of the matter. Is this ad a stroke of genius, a well-thought-out creative hook that prompts viewers to ponder deeper? or an ethically questioning Ad which will be disapproved by the viewers (because if you "Do Nothing" we intend to kill a person)? So, dear reader, I implore you to lend your thoughts. Like or share if this post strikes a chord with you. But if you choose to remain silent, both you and I miss out on a valuable opportunity to engage in meaningful discourse. Your views matter—let's spark a conversation. *The Ad is not to promote or demote any brand its all for the educational purposes. Kindly excuse if you find anything negative in this ad. Arpita Kalubarme Shikha Agrawal Manu Kanchan Anuj Kapoor

In an era where Gen Z is expertly curating their lives, brands must work to earn a place in their networks. New thought leadership from our favorite Martians, Mars United Commerce, on how to build loyalty with Gen Z. Click the link below to read more. #commerce #networkedexperinces #marsunited #genZ

#TBT to when we launched Pupila to the world during SXSW in Austin! 🚀 Our brand activation at the festival was a milestone moment, connecting with brilliant minds at the intersection of creativity, innovation, and technology. For those who didn't catch it, Pupila is at the intersection of branding and technology, empowering human talent to reach new heights. 🌟 Pupila unleashes human imagination from the constraints of budget, the rising creative asset costs, and the endless effort needed to engage at every touchpoint. Our platform streamlines marketing efforts and places brand assets and guidelines at the core, empowering teams to collaborate smoothly and amp up brand consistency. With Pupila, creatives can focus on what they do best - letting their artistry shine! ✨ The SXSW launch was just the beginning. We're excited to continue partnering with forward-thinking brands and creatives to shape the future of branding. #Pupila #BrandingMeetsTech #SXSW #AustinTX #Creativity #ArtificialIntelligence #DigitalMarketing #Creative #AgencyLife #Branding #Marketing

How Brands Partnered with 'Deadpool & Wolverine' Maximum Effort's George Dewey** explains the fun and strategic brand partnerships for the upcoming "Deadpool & Wolverine" film, which hits theaters on July 26. 🔹Key Highlights: - Brands Involved: Heineken, Heinz, Jack in the Box, and more: - Creative Campaigns: - Heineken: Beer cans made from Wolverine's claws. - Jack in the Box: Deadpool mascot makeover promoting Mini Chimi Bang Bangs. - Heinz: Comparing costumes to ketchup and mustard. - Strategic Advantage: Maximum Effort's full view of the film’s production helps create unique tie-ins. - Marketing Approach: Embracing marketing as part of the fun, leveraging creative concepts, and moving quickly without overthinking. Despite the R-rating, the partnerships have been tailored to fit brands naturally, focusing on concept-driven, memorable campaigns rather than just media spend. #Marketing #Deadpool3 #BrandPartnerships #DigitalMarketing #PopCulture #AdvertisingInnovation

Who says ice cream is only for summer? 🍦 Magnum defies this notion with this beautiful campaign (Video, OOH, Digital) to strategically overcome seasonal consumption limits. I don't know how it will work on brand linkage, but it perfectly relishes the joy of life's simple pleasures, like ice cream, even in the coldest moments/months, literally and figuratively. The ad is relatable to ice cream fans like me, who always look for an opportunity to have ice cream regardless of the weather. Still, the meaning behind finding your "summer," finding your simple pleasure moments of indulgence to savor life, is also aspirational and relatable for almost everyone.  Plus, ice cream in cold weather also has a rebellious vibe that could make the adoption of this behavior more appealing to new audiences. It sells the joy of tasting Magnum by evoking the positive feeling of summer joy. The dramatization of the sunlight bathing people's faces adds a genius celestial touch, enhancing the moment of biting into a Magnum and evoking the feeling of finding your taste of summer, and the sunlight moment reminded me (with a totally different tone) of the classic Boots UK commercial, "Summer Rush.” https://lnkd.in/gVz3G5py A distinctive element I love is that sensory and immersive contrast between the cold winter black and white visuals (it makes you feel cold) and the "warm" joy of tasting a Magnum, elevating the moment of indulgence. Last but not least, 🎶 "In the Rain" by The Dramatics is a perfect soundtrack choice for this unforgettable reminder that there's no such thing as the wrong season for ice cream! https://lnkd.in/gdxYR3RM 👏 Kudos to LOLA MullenLowe and Juan Cabral  #creativity #campaign #icecream #mullenlowe #marketing #advertising #pleasure #indulgence #tvads

I'm personally a Marvel girlie all the way, but I have to agree that Deadpool and Wolverine are DC turned, Marvel essentials. I thought to share this crazy article on how smartly these brand giants pushed their presence on screen! Leading up to the Friday release of “Deadpool & Wolverine,” brands such as Heineken, Heinz and Jack in the Box are running campaigns that: 🎬 Work with Other Creatives Heineken: Pokes fun at Deadpool and Wolverine’s rivalry by suggesting their beer cans are made from Wolverine’s claws. Heinz: Compares the superheroes’ costumes to ketchup and mustard — with a spicy twist. Jack in the Box: Features Deadpool himself as one of its mascots, promoting Mini Chimi Bang Bangs. 🌟 Maximum Effort's Strategy According to George Dewey at Maximum Effort, “We’re not ashamed of marketing; it's part of the fun.” Their insider view on what makes a good film helps them create seamless brand integrations. 🔥 Why It Works These campaigns remain clever and accessible even though they're for an R-rated movie. Alcohol, QSR and food categories fit naturally into this approach, which allows for innovative advertising that will be remembered. Like George Dewey summed up: “The partnership concept speaks more about its value… awareness is not our issue.” #MarketingTrends #DeadpoolAndWolverine #BrandPartnerships #CreativeMarketing #MovieMarketing #BrandManagement