Yesterday, our Global Head of Technology, was back on stage at Cannes Lions International Festival of Creativity at dentsu Beach House, speaking on redefining interactivity in customer experience alongside Alex Hamilton, Innovation Director, Dentsu Creative, Fiona Ross, Global Brand Head, Emerging Markets Virgin, and Adrian Cutler FRSA, Microsoft. Have a read of some of our top takeaways from the session below 🔽. 1. Create an AI curious collective 🤔. Fiona Ross highlighted the importance of engaging diverse minds from within your business to develop and distill your AI strategy. Data, Tech, Privacy, Leadership, Infrastructure and importantly front-line teams who can spot AI ROI and tangible added value are key to ensuring a strong evaluation of AI. 2. Remain true to your brand 🔑. Ensure your position on AI aligns with your brand values and tone of voice which will guide how you want to use and implement AI within your organisation. This helps guide a business when overcoming the ethical challenges AI can present. 3. The power of partnership 🤝. Similarly to one of our previous panels, panelists highlighted the importance of diverse perspectives by bringing together key strategic partners with outside in perspectives to help guide your organisation about benefits, ROI and implementation strategies as well as helping you keep pace with change in the AI landscape. 4. The rise of a new user experience 🙌. Conversational chat will bring rise to much more intuitive user experience vs monolithic software platforms. This can create truly accessible global platforms that help deliver on agility and velocity. 5. The AI counterpunch 🥊. You may find that the value and ROI of AI may result in organisational change which conflicts with your brand values and human centric culture. It's important to ensure the human in the loop remains sacrosanct and that gains are balanced with strong organisational communication. It was great to see a member of the Tag team on another enlightening and thought-provoking panel, discussing the ever-evolving topic of AI alongside a fantastic group of experts. #CannesLions2024
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In the dynamic world of brand communication, where success hinges on the fusion of efficiency and creativity, the spotlight is on Generative AI for brands investing in Latin America. With a robust 43% exploration rate, according to #Statista, Latin America signals readiness to fully embrace technological advancements. As brands eye expansion in the region, understanding the power of #AI is vital for establishing a unique footprint. The 2024 #Accenture report envisions a future where Artificial Intelligence collaborates with humans, not replacing creativity but amplifying it. However, amidst unprecedented creative possibilities, brands must exercise caution to avoid clichés. In a landscape saturated with mediocrity, the call is clear: strive for the extraordinary. Understanding the symbiosis of humans and technology, embracing automated creativity, and strategically leveraging AI can propel brands to thrive in Latin America's evolving brand communication landscape. #LatAmPRPros #PRLeadersLatAm #TopPRFirm #LatinAmericaPR #PRExcellence #LatAmCommunications #PRInnovators #LatAmAgency #GenerativeAI
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In the dynamic landscape of modern commerce, businesses often grapple with the task of customising content for clients, which may further lead to difficulties in fostering meaningful connections. To bridge this gap, AI-first technologies are stepping in, enabling businesses to tailor content and communication channels to individual customer preferences and behaviours. Through AI-powered chatbots and social media algorithms, businesses can engage with customers in unprecedented ways. What makes AI so powerful for businesses? 💡 Tailors content in accordance with customer preferences and behaviour 💡 Streamlines communication channels for delivering seamless customer experiences 💡 Facilitates conversations irrespective of language barriers, allowing businesses to connect with customers globally 💡 Connects businesses with similar interests, backgrounds, or goals, facilitating collaborations and partnerships to reach new markets and expand opportunities Stay tuned as we unveil something truly extraordinary with AI at its core, empowering businesses to thrive in the age of digital transformation. #AI #SocialInteraction #DigitalTransformation #techpoweredliving #letslaunchgatedcommunities
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Event Tech Expert | Follow for daily marketing and event insights | CRO @ Social27 | Trusted by Fortune 1000 Customers | UW Foster MBA
#1 way to extend your event's ROI in 2024 (and it's not about maximizing #'s through the door) Not using AI = leaving leads and $$$ on the table Never been a better tool to: - Extend event teams - Create deeper personalization - Squeeze out impact of event dollars 4 ways AI allows more with event planning, in less time: 1. Automate logistics with AI From attendee registration to real-time schedule adjustments. Streamline and optimize event ops for your team and attendees. 2. Customize AI chatbots to: - Your events information and sessions - Provide instant, efficient support - Improve attendee experience 3. AI for meaningful, relevant attendee matchmaking Move attendee matching from chance to being data driven, Using shared interests and professional goals. 4. Process and analyze event insights: Attendee behavior, event performance, feedback. Provide better future experiences, innovation, and efficiency. Reach out to use AI to maximize your next event. Featuring a special video guest today! #ai #b2bmarketing #events #tech
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A genuinely fascinating CMO Summit, Dublin with GDS Group. Thanks again for the invitation to contribute. AI was a hot topic, and I spoke about Job&Talent’s journey in an insightful round table with Paul English at Ogilvy Consulting. Here are the top takeaways. 1. Driving AI beyond efficiency: In many industries, the focus on AI is overwhelmingly centered on cost-cutting and efficiency. At Job&Talent, we’re pioneering a different path—one that views AI as a catalyst for growth, innovation, and long-term effectiveness. This forward-thinking approach isn’t just about doing things faster, but about doing things better and smarter, which is essential for staying ahead in a rapidly evolving tech landscape. 2. Building a culture of innovation: Successful AI initiatives require more than just the right tools—they demand a cultural shift within the organization. Our founders have instilled a strong culture of exploration and innovation that encourages everyone to embrace AI as an integral part of our business strategy. This mindset enables us to overcome the challenges of executive buy-in and financial justification, making us agile in adopting cutting-edge technologies. 3. AI as a strategic partner and an eager intern AI is not just another tool in the tech stack; it’s a strategic partner that can unlock new possibilities. However, like any eager intern, AI needs guidance and supervision to realise its full potential. By integrating AI thoughtfully into our broader tech ecosystem, we’re not just riding the wave of AI hype—we’re setting the stage for long-term success and sustainability.
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For those who weren't able to attend TGI... “Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Gartner experts Jim Hare and Jennifer Singleton explore the key elements tech providers need to make strategic decisions. Watch now ⬇️ Learn more about #GartnerTGI: https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
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Younes Amar, VP of Product at Wallaroo.AI, has joined the speaker faculty for the Global CxO Institute in NYC on May 8th! Younes brings 15 years of expertise in building impactful analytics and AI platforms across diverse industries like ESG, healthcare, and more. At Wallaroo, he's leading the charge in revolutionizing AI deployment strategies. Boardroom Discussion: Maximizing ROI for AI Initiatives Prepare for a candid exploration with senior executives and thought leaders, delving into the nitty-gritty of deploying AI at scale. From the trenches to triumphs, this session promises hard-hitting insights and real-world strategies. Key Takeaways: - Lessons learned from the frontlines of AI implementation - Operational best practices for boosting ROI - Aligning AI projects with business objectives - Cultivating an innovation-driven culture This is your chance to gain actionable tactics and network with industry pioneers. Secure your spot today and unlock the full potential of AI for your business! https://lnkd.in/ePRs5F3p #GlobalCxOInstitute #AIInitiatives
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“Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Watch now ⬇️ https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
Watch Now | #GartnerTGI Opening Keynote: The Ripple Effect: How Innovation Disrupts Innovation
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Fractional Chief Marketing Officer : Chief Revenue Officer || Marketing : Communication : Digital : Brand : Strategy : Sales || South Africa : Botswana : Namibia : Mauritius : Kenya : Singapore ||
🚀 Exciting Insights from the 2024 CMO Report! 🚀 The latest Dentsu Creative CMO Report reveals a surge in confidence among global chief marketing officers. Key findings include: 🎨 Creativity as a Game Changer: 83% of CMOs believe that creative ideas can transform businesses. Marketing is now seen as a crucial driver of business transformation by 79% of respondents. 🤖 Generative AI Embrace: More than three-quarters are interested in training AI on their brand’s look, feel, and tone of voice, viewing AI as an enhancement rather than a threat. 🌍 Cultural Connection Challenge: While 88% agree it’s essential for brands to be part of culture, 74% are unsure how to do this strategically. This highlights the need for innovative approaches to stay relevant. 💡 Innovation Investment: 79% of CMOs plan to invest over 10% of their budget in innovation, with 56% allocating more than 20% in the next year. This report underscores the evolving role of marketing in driving business success through creativity and technological advancements. 💼✨ How do you see generative AI impacting your brand’s creativity and innovation? 🤔 #Marketing #Creativity #AI #BusinessTransformation #Innovation
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AI is changing how we live, work, and create—and AI Deciphered 2024 is your chance to stay ahead. To join us this Thursday in NYC, register here: https://brnw.ch/21wMIGC 🎙️ 2024 Keynotes: 🌟 Asha Saxena - Opening Keynote: "The 30% Club — Your Keys to AI Success" Asha Saxena, a trailblazer in AI and bestselling author of “The AI Factor,” will reveal why 70% of AI projects fail and how you can be in the successful 30%. Discover the four pillars—Proactivity, Strategy, Responsibility, and Ethics—to unlock AI success! 🌟 Raja Rajamannar - Closing Keynote: "AI and Industry Transformation: Adapting to a New Era" Mastercard's CMO and a visionary in marketing, Raja Rajamannar, will share how AI is reshaping the future of media, creative strategy, and audience engagement. Learn how to harness AI for compelling campaigns, brand management, and impactful connections! #AIDeciphered2024 #AIInnovation #MarketingTransformation #AIDeciphered
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“Digital” has driven innovation in product development, GTM, and customer experience for tech providers. Now, GenAI imposes compound innovation, creating ripples that force leaders to rethink and reprioritize everything from business models to buyer engagement. Live from Gartner Tech Growth & Innovation Conference, Gartner experts Jim Hare and Jennifer Singleton explore the key elements tech providers need to make strategic decisions. Watch now ⬇️ Learn more about #GartnerTGI: https://gtnr.it/43IBcCl #GartnerHT #HighTech #Digital #GenAI #AI
Watch Now | #GartnerTGI Opening Keynote: The Ripple Effect: How Innovation Disrupts Innovation
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3moSounds like it was a great session!